Smartphone Consumers Behavior In 2012: 50% Went Online Multiple Times In A Day

Must Read

Can CBD Gummies Be Beneficial For College Students?

College students often feel more pressure than they have ever—or will ever—feel in their entire lives. Many students are...

Reliance Jio Buying Spectrum From Rival Bharati Airtel Is A Win-Win Deal

In what can only be called an unlikely deal between two rivals, Reliance Jio will be acquiring some spectrum...

After Amazon, Flipkart To Introduce EVs In Last-Mile Delivery: Partners With Mahindra Logistics!

The electric vehicle wave is taking over India in full swing and Flipkart is the latest entrant in the...

Last year, slew of high-end smartphones were launched by variant vendors across the world. Apparently, 700.1 million smartphones were sold in 2012, up from 490.5 million a year ago. Furthermore, there would be 1.4 billion active smartphones by the end of this year. As number of smartphones are ramping up day-over-day, we have tried to find out worldwide smartphone consumers behavior in 2012. We have considered 11 countries namely USA, UK, UAE, Japan, Italy, Germany, France, China, Brazil, Austria  and Australia for our study.

It has been noticed that majority of smartphone users (nearly 50%) accessed internet multiple times in a day. The percentage of such users was quite high in the U.S., U.K.,U.A.E. and Japan. However, the proportion of smartphone users, accessing internet multiple times in a day, dropped in Japan last year, from 68% in 2011. In addition, the proportion of users, those accessed internet 2-3 times in days was also impressive in the last year; 33% of smartphone users in China accessed internet 2-3 times in a day.

smartphone consumers behavior

Web-accessing on mobile devices has become one of the hottest trends this time, and this is the reason why majority of marketers are currently aggressive to optimize their websites for mobile platforms. Still, considerable number of users in China and France aren’t satisfied with browsing websites on their smartphones. However, the proportion of users, those are satisfied or completely satisfied with browsing websites on smartphones, was eye-catching in the countries such as the U.S., U.K., U.A.E., Japan and Germany in 2012.

Advertisements

smartphone consumers behavior

Now, smartphone users often make purchases through their mobile devices. We have already discussed mobile shopping during the last holiday season which reached to its all time highest. Besides, online spending in the last holiday season surpassed even $1 billion figure in a single day, thanks to incredible participation of smartphone in purchases. It’s interesting to know, among all mobile payments modes, users still prefer credit/debit card for mobile shopping. More importantly, in 2012, 75% and 72% smartphone users in the U.A.E. and U.K. respectively did mobile shopping via credit/debit card mode of payments. However, mode of payments like PayPal and Direct Debit are also getting momentum in the developed markets such as the U.S.A. and U.K..

Mobile payments

Source: Ipsos, Mobile Marketing Association

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest News

Beware, New WhatsApp Security Flaw Can Let Hackers Suspend Your Account Permanently!

If you are someone who connects with their friends, family and colleagues via WhatsApp, then beware! A glaring new vulnerability...

In-Depth: Dprime

Will ‘TikTok By Microsoft’ Be A Winner?

For the last two years, TikTok has been in the public eye for all sorts of reasons. First, it was the exploded and unparalleled...

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter, with a...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one of the...

More Articles Like This