Puja Ganguly

Users of Facebook Inc. (Fb) are way more selective now about connecting with brands as they are with their friends. Consumers use branding community...

We are living in an unparalleled time for technological progress. In 10 years, it will be almost impossible to describe to any child in...

Social media is very much about keeping up with what's happening right now -- but not everybody consumes live media simultaneously. What happens when you watch a time-shifted sporting...

Social media marketing refers to the process of gaining website traffic or attention through social media sites.  It has become a platform that is...

Web users now access the internet across a variety of devices, and as their web surfing changes—and their comfort with the internet matures—digital behavior...

If content is king, then content marketing is the royal way of connecting marketers and consumers. Undoubtedly, its is a prime way to reach...