Puja Ganguly

Why Facebook Users Like Brands’ Pages: 42% Expect Coupon Or Discount [STUDY]

Users of Facebook Inc. (Fb) are way more selective now about connecting with brands as they are with their friends. Consumers use branding community to share their opinions about a certain brand, and by responding to certain comments by...

83% Students In India Are On Facebook, Accessing It From Home [STUDY]

We are living in an unparalleled time for technological progress. In 10 years, it will be almost impossible to describe to any child in India what life was like before the Internet. Internet users in India have reached to...

Twitter’s New Plan: Experimenting With “DVR MODE” For Live Event, TV And More

Social media is very much about keeping up with what's happening right now -- but not everybody consumes live media simultaneously. What happens when you watch a time-shifted sporting event four hours late, but still want to see what your peers had to say in...

93% Of Online Canadians Respond To Marketing Via Emails [STUDY]

Social media marketing refers to the process of gaining website traffic or attention through social media sites.  It has become a platform that is easily accessible to anyone with internet access. Increased communication for organizations fosters brand awareness and...

Tablets and Smartphones To Rise In Digital Behavior: 3 Out Of 5 Users Access Internet On Mobile

Web users now access the internet across a variety of devices, and as their web surfing changes—and their comfort with the internet matures—digital behavior is beginning to show distinct patterns. Research finds tablets are seeing some of the highest...

60% B2B Decision-Makers Are Moderately Influenced With Online Content [STUDY]

If content is king, then content marketing is the royal way of connecting marketers and consumers. Undoubtedly, its is a prime way to reach business-to-business (B2B) decision-makers, and a good number of these executives say content does sway them...

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The Reason Behind Apple Never Launched Immensely Popular iMessenger For Android Is Shocking!

The long ongoing legal battle between Epic Games and Apple has wreaked enough havoc for the latter and Google....