Right from the beginning, Google (Alphabt Inc. (NASDAQ: GOOGL)) has established a habit of acquiring potential companies to expand their reach on every platform and to every corner of the world. This time, it seems like the search engine...
Mobile, as well as social media, has evolved as key platform nowadays to establish a business and to market the brand all over the globe in an economical way. Seeing the rise in mobile advertising in the past couple of...
Digital spending has always been an area of debate in almost every single company worldwide. The prominence of the digital world, thanks to social media and the internet is a key factor.
In a survey conducted by CMO Council and Adobe across...
Over the time, offline factors such as events have played an important role in improving the brand value of the sponsors and the main organizers of the supposed event. So, if you are not yet getting the maximum out...
Google India is finally outranked by the domestic IT firm, RMSI to be crowned as India’s best company to work in 2015, according to a study by Economic Times partnered with Great Place to Work Institute. For this study,...
Currently, Social Media connects over 2 billion people of the overall global population. In spite of being the only digital medium that interconnects such a humongous number of people, Social Media Marketing accounts only 9.9% of overall digital marketing...
Since its introduction, users have always favored social login options over traditional sign ups or logins. In the latest Social Login Trend report of Q1 2015 released by Janrain, Facebook Inc. (NASDAQ:FB) and Google Inc. (NASDAQ:GOOGL) dominated the internet...
The rise of the smartphone industry has steadily pushed the large screen TVs towards oblivion. A recent Facebook study suggested that users were more attentive and emotional while viewing ads on a smartphone than on a TV.
Facebook Inc. (NASDAQ:FB) teamed up with SalesBrain,...
As the number of active smartphone users worldwide is estimated to touch 2 billion in 2015, the preferred platform for watching videos is seeing a steady shift from desktops to hand-held mobile devices. A recent report from Ooyala, a video technology company...
With the rise in the number of Smartphone users worldwide, many startups and established technology firms are busy building mobile apps with an aim to make lives better and easier. According to the Consumer Insight Summary Report - June...
Rajeesh is a tech enthusiast who keeps a keen eye on all the latest trends and updates of the internet industry all around the globe. Being an internet marketing professional, he has good experience working with most of the internet brands and online tools out there.
