Rajeesh Nair

Getting 1 Million followers on Twitter is certainly a distant dream for any casual internet user but it is definitely a piece of cake for a celebrity or a top notch brand. This was proved yet again when world's...

Although, Smartphone users in India is growing year by year along with better mobile internet reach, the mobile app-only shopping hasn’t already picked up yet as expected. To understand the concerns of online shoppers regarding mobile app only shopping,...

Facebook Inc. (NASDAQ:FB) is undoubtedly the No. 1 Social Networking platform on the web today but it doesn’t plan to be just be a platform for people to interact with other people or brands. Few days back, Facebook announced...

Reliance Jio, a subsidiary of Reliance Industries Limited led by Mukesh Ambani is all set to revolutionize the Indian telecom industry, again, by launching 4G enabled devices for as low as $30 according to a news report from Economic...

Facebook Inc. (NASDAQ:FB) is the hot favorite online social network for several brands to engage their consumers. The user base of Facebook is growing rapidly year after year, reaching 936 million DAUs (Daily Active Users) by the end of...

India’s HITECH City is all set to be the first in the country to have a Google Campus spread over 7-acre at Gachibowli, Hyderabad. Setting up its own biggest campus outside US, Google will be investing around INR 1,000...

In April 2015, Google Inc. (NASDAQ:GOOGL) researched its own video advertising platforms, including Google, DoubleClick, and YouTube, in order to compare video ad viewability on YouTube and across the web. For the study, Google used 2 sets of data...

Apple Inc. (NASDAQ:AAPL) is known to make enough of buzz before launching its devices to create the much-needed hype in the market about the product. For years, tech enthusiasts and Apple fans have been talking about the most awaited...

The number of Smartphone users in India is increasing rapidly with the emergence of new brands exploring the Indian market. A study from Networking Solutions giant Cisco estimates that India, the 2nd largest Smartphone market globally, will have over...

Social Media has evolved as one of the main components of our current lifestyle. Businesses across all industries have already identified the power of interactions and public conversations online. Hence, these businesses have already invested hugely on Social Media...