It's a good time for Indian ad industry, given the recent findings. According to the recent report from Magna Global, India leads the world in 2018 and beyond as ad spending in India is estimated to grow with a record...
Bitcoin (BTC) and other cryptocurrencies are making headlines in the mainstream media as they continue to make uncontrolled swings in the digital currency market. Cryptocurrency, based on the stellar technology of Blockchain, is a disrupting force. Today the internet...
In April 2015, Google Inc. (NASDAQ:GOOGL) researched its own video advertising platforms, including Google, DoubleClick, and YouTube, in order to compare video ad viewability on YouTube and across the web. For the study, Google used 2 sets of data...
In 2004, the US Ad spending achieved an all time growth of 6.7% and Google Inc. (NASDAQ:GOOG) emerged as the greatest digital contributor to this growth. A decade later - thanks to Winter Olympics and FIFA World Cup - the US...
Since the introduction of smartphone into the market, every year has been awarded at the year of mobile phones. But 2014 witnessed the phenomenal growth in usage of mobile devices breaking all the earlier barriers; the propelled usage of smartphones has brought...
We told you earlier but its official now. Finally! Facebook Inc. (NASDAQ:FB) has unveiled its mobile ad network to bring in more revenue dollars by leveraging upon the explosively growing smartphone industry. Facebook Ad network, known as Audience Network,...
Google Inc. (NASDAQ:GOOG) and Facebook Inc. (NASDAQ:FB) are predominantly driving Global mobile ad spending market, which has been witnessing explosive Y-O-Y growth for last few years. In 2013, mobile ad spending increased 105% to $17.96 billion, and is expected...
Facebook Inc. (NASDAQ:FB) has moved a step closer to introducing a mobile ad network – a probable competitor for Google Adsense in the mobile space. The social giant has kicked off a small test of soon-to-be-launched mobile ad network...
Apple Inc. (NASDAQ:AAPL) recorded yet another impressive year in mobile advertising market beating arch-rival Android with a distinct margin. In 2013, Apple’s iOS edged out Google Android in mobile traffic and mobile ad revenue section.
According to the latest Q4,...
A third largest country by the number of internet users and the second largest by mobile subscribers, India is gracefully marking its presence on the global online business forum. With 164 million internet users, by September 2013 that caused...
