Home Tags Advertisement

Tag: advertisement

Ad Spending In India 2018 – 2019: Promising Forecast Spells Good News For Publishers

ad spending in india
It's a good time for Indian ad industry, given the recent findings. According to the recent report from Magna Global, India leads the world in 2018 and beyond as ad spending in India is estimated to grow with a record rate.A report by Magna Global states that the ad spending in India is expected to grow by +12.5 per cent...

Google’s Latest Move May Prove Fatal For The Industry Worth $1 Trillion?

Google bans cryptocurrency ads
Bitcoin (BTC) and other cryptocurrencies are making headlines in the mainstream media as they continue to make uncontrolled swings in the digital currency market. Cryptocurrency, based on the stellar technology of Blockchain, is a disrupting force. Today the internet is flooded with ads and websites which are offering cryptocurrency trading advice and crypto market insights. A number of third-party...

Google Says, 76% Of Video Ads Are Never Seen: YouTube Performs Best On Mobile [REPORT]

YouTube Ad Viewability
In April 2015, Google Inc. (NASDAQ:GOOGL) researched its own video advertising platforms, including Google, DoubleClick, and YouTube, in order to compare video ad viewability on YouTube and across the web. For the study, Google used 2 sets of data pulled using its Active View measurement technology for the period to compare the video viewability data across the web (not...

Google Inc. (GOOG) To Contribute 10.6% Of Total Ad Spending In The US In 2014 !

In 2004, the US Ad spending achieved an all time growth of 6.7% and Google Inc. (NASDAQ:GOOG) emerged as the greatest digital contributor to this growth. A decade later - thanks to Winter Olympics and FIFA World Cup - the US advertisement industry got a push to achieve 5% growth, fuelled by digital media. After the sports season, it will be...

Apple Inc. (AAPL) iOS Accounted For 53.12% Ad Revenue In Q2 2014: Android Leads In Traffic [REPORT]

Since the introduction of smartphone into the market, every year has been awarded at the year of mobile phones. But 2014 witnessed the phenomenal growth in usage of mobile devices breaking all the earlier barriers; the propelled usage of smartphones has brought about good news for advertisers, marketers, publishers, OEMs, vendors, telecom carriers and app developers. However, as it happens in every...

Facebook Inc. (FB) Launches Audience Network: Targets Mobile Ad Market Worth $100 Billion By 2018

We told you earlier but its official now. Finally! Facebook Inc. (NASDAQ:FB) has unveiled its mobile ad network to bring in more revenue dollars by leveraging upon the explosively growing smartphone industry. Facebook Ad network, known as Audience Network, is more of a developer centric mobile advertising network than a standard set of offerings already out there in the...

Google Inc. (GOOG) And Facebook Inc. (FB) To Control 68% Of Global Mobile Ad Market Worth $31.45 Billion In 2014

Google Inc. (NASDAQ:GOOG) and Facebook Inc. (NASDAQ:FB) are predominantly driving Global mobile ad spending market, which has been witnessing explosive Y-O-Y growth for last few years. In 2013, mobile ad spending increased 105% to $17.96 billion, and is expected to touch $100 billion by 2018. Greater adoption of smartphones, that reached 1 billion shipments in 2013 for the very...

Facebook Inc. (FB) Close To Introducing Adsense Competitor For Mobile!

Facebook Inc. (NASDAQ:FB) has moved a step closer to introducing a mobile ad network – a probable competitor for Google Adsense in the mobile space. The social giant has kicked off a small test of soon-to-be-launched mobile ad network with a limited set of publishers and advertisers. However, this is not Facebook's first effort to introduce a mobile ad network....

Apple Inc. (AAPL) iOS Mobile Traffic Stagnated In 2013, But Dominated In Revenue!

Apple Inc. (NASDAQ:AAPL) recorded yet another impressive year in mobile advertising market beating arch-rival Android with a distinct margin. In 2013, Apple’s iOS edged out Google Android in mobile traffic and mobile ad revenue section.According to the latest Q4, 2013 study titled The State of Mobile Advertising Q4 2013 released by Opera Mediaworks – one of the leaders in mobile...

India Is A Lucrative Online Display Ad Market : 96 Billion+ Ad Impressions in Q3, 2013

A third largest country by the number of internet users and the second largest by mobile subscribers, India is gracefully marking its presence on the global online business forum. With 164 million internet users, by September 2013 that caused 96 billion display ad impressions in Q3, 2013, India is one of the most lucrative online markets now. The trend...

Facebook Inc. (FB) Advertisement Guide: Facebook Ads Not A 140 Char Device!

One might feel that heavy investment on Facebook Inc. (NASDAQ:FB) marketing will drive wide fan following for their Ads. But the Social media giants have their own rules; it is important for marketers to follow their guidelines before submitting an Ad; else might face rejection and have hazardous effects over Ad-campaigns especially if the launch date/special occasion is 1-2...

ROI On Facebook Inc. (FB) Ad-Campaigns Rose Up By 3 times In Q3,2013! Conversion Volume Up By 2.85 Times [INFOGRAPHIC]

Continuous innovation in advertisement section by Facebook Inc. (NASDAQ:FB) has resulted in terrific growth of ad performances Q-O-Q. Facebook is steadily optimizing its ad units and launching new ad-targeting products, as most of advertiser are narrowing down their target audience and looking for users who find ad engaging. Facebook has done well in responding to sophisticated demands of advertisers and is...

‘The Ads Free Internet’ Is Menacing Online Publishers: 95% Blockage By 2017 [REPORT]

Lets roll back in 2003, when Google was thriving with tightly integrated ads in its search results only, and Internet users never heard of “blogging” and “online content monetization”; people never thought of minting millions just by engraving their thoughts or experiences on Internet, resulting in dollars and, therefore, no one ever bothered about escaping from online ads.Welcome to...

Facebook Inc. (FB) vs Twitter: Who Is Winning Mobile Advertisers And Marketing Dollars [REPORT]

Social Media titan, Facebook is facing one of biggest challenges as large number of its users shifting to mobile platform, and very few of them being patient enough till a webpage loads. The success history of Facebook Inc.'s (NASDAQ:FB) website is not getting translated well on mobile platform.With increasing smart phone penetration, most of the advertisers and marketers are concerned about...

Apple Inc. (AAPL) Tops The Chart By Driving 39.3% Mobile Ad Impressions [REPORT]

Apple Inc. (NASDAQ:AAPL) tops the list of manufacturers by driving 39.3% of total ad impressions worldwide in Q2, 2013, according to a report from Millennial Media. Interestingly, Korean electronics giant Samsung, having greatest number of devices in the market, could only secure the second place by accounting 26.13% of ad impressions. The report consists of number of ad impressions...

Native Ads Are Wining Over Banner Advertisement [INFOGRAPHIC]

Internet advertisement is the next marketing phenomenon that is outpacing traditional style of marketing and campaigning methodologies. It’s a constant changing business and marketers should keep their eyes open to inherit the latest performing style of digital advertising. Native advertisement is one such great example and it's clearly dominating over banner and other standard style of ads.But, what is...

Latest Briefs

Must Read

YouTube Should Have Bid Adieu To Dislike Button Much Earlier?

Online video sharing platform YouTube can be a ruthless place for content creators targeted by 'dislike mobs'. And the site owners totally understand that...

STAY CONNECTED

20,749FansLike
664,021FollowersFollow
719FollowersFollow
26,859FollowersFollow
298SubscribersSubscribe