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Ad Spending In India 2018 – 2019: Promising Forecast Spells Good News For Publishers

It's a good time for Indian ad industry, given the recent findings. According to the recent report from Magna Global, India leads the world in 2018 and beyond as ad spending in India is estimated to grow with a record...

Google’s Latest Move May Prove Fatal For The Industry Worth $1 Trillion?

Bitcoin (BTC) and other cryptocurrencies are making headlines in the mainstream media as they continue to make uncontrolled swings in the digital currency market. Cryptocurrency, based on the stellar technology of Blockchain, is a disrupting force. Today the internet...

Google Says, 76% Of Video Ads Are Never Seen: YouTube Performs Best On Mobile [REPORT]

In April 2015, Google Inc. (NASDAQ:GOOGL) researched its own video advertising platforms, including Google, DoubleClick, and YouTube, in order to compare video ad viewability on YouTube and across the web. For the study, Google used 2 sets of data...

Google Inc. (GOOG) To Contribute 10.6% Of Total Ad Spending In The US In 2014 !

In 2004, the US Ad spending achieved an all time growth of 6.7% and Google Inc. (NASDAQ:GOOG) emerged as the greatest digital contributor to this growth. A decade later - thanks to Winter Olympics and FIFA World Cup - the US...

Apple Inc. (AAPL) iOS Accounted For 53.12% Ad Revenue In Q2 2014: Android Leads In Traffic [REPORT]

Since the introduction of smartphone into the market, every year has been awarded at the year of mobile phones. But 2014 witnessed the phenomenal growth in usage of mobile devices breaking all the earlier barriers; the propelled usage of smartphones has brought...

Facebook Inc. (FB) Launches Audience Network: Targets Mobile Ad Market Worth $100 Billion By 2018

We told you earlier but its official now. Finally! Facebook Inc. (NASDAQ:FB) has unveiled its mobile ad network to bring in more revenue dollars by leveraging upon the explosively growing smartphone industry. Facebook Ad network, known as Audience Network,...

Google Inc. (GOOG) And Facebook Inc. (FB) To Control 68% Of Global Mobile Ad Market Worth $31.45 Billion In 2014

Google Inc. (NASDAQ:GOOG) and Facebook Inc. (NASDAQ:FB) are predominantly driving Global mobile ad spending market, which has been witnessing explosive Y-O-Y growth for last few years. In 2013, mobile ad spending increased 105% to $17.96 billion, and is expected...

Facebook Inc. (FB) Close To Introducing Adsense Competitor For Mobile!

Facebook Inc. (NASDAQ:FB) has moved a step closer to introducing a mobile ad network – a probable competitor for Google Adsense in the mobile space. The social giant has kicked off a small test of soon-to-be-launched mobile ad network...

Apple Inc. (AAPL) iOS Mobile Traffic Stagnated In 2013, But Dominated In Revenue!

Apple Inc. (NASDAQ:AAPL) recorded yet another impressive year in mobile advertising market beating arch-rival Android with a distinct margin. In 2013, Apple’s iOS edged out Google Android in mobile traffic and mobile ad revenue section. According to the latest Q4,...

India Is A Lucrative Online Display Ad Market : 96 Billion+ Ad Impressions in Q3, 2013

A third largest country by the number of internet users and the second largest by mobile subscribers, India is gracefully marking its presence on the global online business forum. With 164 million internet users, by September 2013 that caused...
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Latest News

Amazon Luna Is Here To Eat Into The Cloud Gaming Market, Dominated By Google And Microsoft

The cloud gaming space has been one of the key interest areas of Amazon for quite some...
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Facebook’s Chasm Of Distrust: An Ever-Deepening Divide

Facebook, the world's most popular social media platform has failed measurably as it is voted as the least trusted social media platform...

With 9.8 Million Users Coursera Observes Boom Of Online Education In India

The global outbreak of Covid-19 has changed the lifestyle of people and almost every industry has resorted to online in a bid...

TikTok Oracle Deal: An Eyewash Or Mockery?

On Saturday, within few hours of US Department of Commerce announcing the ban on TikTok that would prevent users to download TikTok...

Apple And Google Are Changing Norms: Go Default with Gmail and Chrome On the New iOS 14

For long Apple iPhone and iPad users are forced to use Gmail and Chrome as an optional service on their devices. The...