Developing Countries To Drive The Growth Of Social Media In 2012 [STUDY]

Must Read

In last one year social networking sites have registered exponential growth in developed as well as under developing countries. Users, associated with these countries, have helped social networking sites in generating more revenue . Also, Growth rate in developing as well as under developing countries are comparatively higher than developed countries. Recent report highlights that social network penetration rate in emerging market, including Mexico and Indonesia, ranged from 56 percent to 86 percent of internet users. While penetration rate for internet users associated with social networking sites in developed nations like United States of America is 60 percent.

The growth of revenue for Social networking sites in non-US countries like India, Russia, and Brazil is much faster compared to U.S. . It’s expected that by the end of 2012 social media revenue will touch the milestone of $8 billion, out of which more than half of the revenue will come from non-US countries alone.

Interestingly, growth of social networks in developed markets is flat terrain while emerging market is experiencing double-digit growth rate. Social networking sites penetration rate in Indonesia and Russia was highest, at 86 percent combined in May 2011, up from 63 percent and 76 percent in 2010 respectively.

Advertisements

However, Brazil – which was not included in the list – has reached penetration rate of 93 percent of internet users in August 2011. Surprisingly, Brazilian users are one of the most active users on internet as well as social media. Therefore, most of the social networking sites are trying their level best to trap users from Brazil.

Apart from eMarketer report, TNS study found out that user from BRIC , Indonesia and Mexico look social media as a place to learn about brands and products. They prefer to buy more products via social media networking sites compared to developed markets like Canada, UK and US.

However, users from developed market prefer to buy products from third – party ecommerce sites using various payment methods. They look social networking site as a friend where they can spend their time for relaxation and personal engagement. While, in developing market ecommerce trend is still untested in the form of wide acceptance, so users used to purchase the products with the help of social media networking sites.

Social media networking site growth in developing countries is mainly due to absence of local competitors as well as widely accepted ecommerce trends. Users prefer to leverage over social media as a tool which can help them doing pre-sales analysis of product/service they want to purchase. Also, users from such countries get socially influence easily compare to developed countries.

LEAVE A REPLY

Please enter your comment!
Please enter your name here
Advertisements

Latest News

Apple Online Store In India Is A Kind Of Big Deal

After all rumours, speculations, debates and discussions online, as well as offline, Apple store in India is...

Investment In Edtech Startups 2020: Record $4.9 Billion And Still Counting

Whilst the entire world spent the better half of 2020 locked indoors and practising social distancing, online education startups skyrocketed globally! Let’s...

BLESA: The New Bluetooth Vulnerability Putting Billions of Devices At Risk

With the ever-changing technology, the war against hackers and those intent upon malicious data theft are eternal. Fighting them is like fighting...

Flipkart IPO In 2021: Gunning For $50 Billion Valuation, But Ditches India

The poster boy for Indian e-commerce Flipkart is finally gunning for an IPO. The twist to the news is the listing country,...

Google’s New Search Feature Makes Local Shopping Safer

Google's new search feature is all about making shopping safer and easier during the time of Covid19 when people are looking for...

Google Gets Grilled For Having Monopoly On Digital Ad Market: Just A Sneak Preview Of What’s To Come Next?

The world just received a sneak peek of the what’s heading Google’s way along with other big tech companies when it comes...

In-Depth: Dprime

Will ‘TikTok By Microsoft’ Be A Winner?

For the last two years, TikTok has been in the public eye for all sorts of reasons. First, it was the exploded...

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter,...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one...

More Articles Like This