social media

Social media marketing spend in India has been growing considerably at around 68% CAGR over previous two financial years. In the FY 2014, social media constituted 18% of overall online promotion spend, which stood at INR 495 crore. Given this...

Content is the czar for the companies. But the ways in which it is being consumed and utilized have changed drastically in recent times. More and more business firms are now entrusting to content, but at the same time, they...

A couple of days back we presented a report on the increasing roots of the social business among the entrepreneurs to enhance their success levels and now the recent report published by the Fortune 500 has further entrenched this...

We had earlier analysed social login behaviour (Q3, 2013) amongst web users across the globe. If we compare the same with the latest Q4 report by Gigya, the social media titan Facebook Inc. (NASDAQ:FB) retained its top position but...

Facebook Inc. (NASDAQ:FB) upheld its title of networking giant by yet another emphatic revenue record in Q4 of 2013. According to Facebook Q4 2013 earnings report, the company reported over $2.59 billion in revenue, which is 11% more than...

Social media obsession is one of the most widespread diseases amongst webs users across the globe. Nowadays, you may find people referring to each other as a Facebook Inc. (NASDAQ:FB) friend, a Twitter Inc. (NYSE:TWTR) follower or one amongst...

We had discussed earlier about social ads spending across the globe, which was reported to be increasing steadily on a Q-O-Q basis in both developed as well as developing states. This is due to the increasing usage of networking...

Internet penetration rate across the globe is steadily rising day-by-day, so is the social network penetration (social media sites and messenger apps together) as users are getting acquainted with various networking sites like Facebook Inc. (NASDAQ:FB), Twitter Inc. (NYSE:TWTR),...

Creating fake profiles, increasing likes, fake followers, fake clicks, fake shares, fake reviews and fake accounts has now turned into a booming business. By 2014, more than 15% of social media reviews on various networking sites like Twitter Inc....

The social media titan Facebook Inc. (NASDAQ:FB) has a vast reach in the developed state of U.K with over 57% of the total population adopting the site for networking. Of the total population of 63 million odd, more than...