social media

Emoji reactions are here, whether you like it or not. And if current user feedback is any suggestion, there’s about a 50 percent chance you’ll land on either side. Some users have taken to the feature with excitement, believing...

There are some companies in the world today that have become more than mere corporate organizations; some companies, like Google, have become global institutions in their own right. For the past two decades, Google has been a mainstay of...

With 49% population penetration, the number of internet users worldwide is estimated to clock 3.7 billion in 2017. Over 2 billion of these internet users are active on social media networks worldwide. As the penetration of internet users is...

The new layout for Facebook pages is here, once again. And, this time, the social media giant has made it cleaner and ad-free to make the important information stand out. Just a few hours back we noticed the new layout...

Today, building a brand goes hand in hand with being active on social media. As consumers spend a lot of time there, companies have an opportunity to utilize various platforms and spread the awareness of their brand. There are many...

2016 could be the year of Instant Messaging apps as the Facebook-owned messaging service WhatsApp and Facebook’s own Messenger app are closing in on the ‘1 Billion users’ mark. David Marcus (ex-PayPal), who currently heads Facebook’s messaging product, revealed that...

Social Media has evolved as one of the main components of our current lifestyle. Businesses across all industries have already identified the power of interactions and public conversations online. Hence, these businesses have already invested hugely on Social Media...

Facebook Inc. (NASDAQ:FB) has become kind of a new home for everyone. Be it the general internet users or business owners, everyone is trying to make their presence counted. That's why Facebook has decided to make it easier for...

Social media marketing spend in India has been growing considerably at around 68% CAGR over previous two financial years. In the FY 2014, social media constituted 18% of overall online promotion spend, which stood at INR 495 crore. Given this...

Content is the czar for the companies. But the ways in which it is being consumed and utilized have changed drastically in recent times. More and more business firms are now entrusting to content, but at the same time, they...