Karthik Gowda
Brief
How Top Brands In India Are Using Social Media Platforms In 2014, And Succeeding [STUDY]
Social media marketing spend in India has been growing considerably at around 68% CAGR over previous two financial years. In the FY 2014, social media constituted 18% of overall online promotion spend, which stood at INR 495 crore.
Given this...
Brief
Why I Wouldn’t Bet On Wearables To Revolutionize Mobile Payments
As smart device technology evolves, analysts have an exciting time trying to predict the future state of industry; especially when it comes to studying the impact have these devices on our lifestyle like shopping for instance. We have curated...
Brief
India Dethrones China As The Fastest-Growing Economy: Growth Story With A Twist
Ministry of Statistics (India) announces its growth numbers every quarter and understandably it generates quite a buzz all around the world. Recently World Bank announced that India would overtake China’s GDP growth rate in the next 2 years. Surprisingly,...
Brief
Decoding Twitter Inc. (TWTR) Q4 2014 Performance
Last week, Twitter Inc (NYSE: TWTR) reported a strong performance in Q4, 2014 and beat analyst expectations on several KPIs. The adjusted Q4 EBITDA of $141 million (a 216% YOY increase) and a non-GAAP EPS of $0.12 (compared to...
About Me
Being a data scientist, Karthik loves to function in areas of business model execution, market research, and digital marketing to name a few. He likes to keep track of companies and study their strategy execution, performance, growth hacks & business use cases. Always game to meet new people and learn new things.
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What is the Value of Auditing a Marketing Campaign?
As a general rule, reviewing business best practices is not considered an exciting task. Rather, most business leaders would...