Karthik Gowda

How Top Brands In India Are Using Social Media Platforms In 2014, And Succeeding [STUDY]

Social media marketing spend in India has been growing considerably at around 68% CAGR over previous two financial years. In the FY 2014, social media constituted 18% of overall online promotion spend, which stood at INR 495 crore. Given this...

Why I Wouldn’t Bet On Wearables To Revolutionize Mobile Payments

As smart device technology evolves, analysts have an exciting time trying to predict the future state of industry; especially when it comes to studying the impact have these devices on our lifestyle like shopping for instance. We have curated...

India Dethrones China As The Fastest-Growing Economy: Growth Story With A Twist

Ministry of Statistics (India) announces its growth numbers every quarter and understandably it generates quite a buzz all around the world. Recently World Bank announced that India would overtake China’s GDP growth rate in the next 2 years. Surprisingly,...

Decoding Twitter Inc. (TWTR) Q4 2014 Performance

Last week, Twitter Inc (NYSE: TWTR) reported a strong performance in Q4, 2014 and beat analyst expectations on several KPIs. The adjusted Q4 EBITDA of $141 million (a 216% YOY increase) and a non-GAAP EPS of $0.12 (compared to...

About Me

Being a data scientist, Karthik loves to function in areas of business model execution, market research, and digital marketing to name a few. He likes to keep track of companies and study their strategy execution, performance, growth hacks & business use cases. Always game to meet new people and learn new things.
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Tesla First Cancels Return Policy And Now Cuts Warranty Period

Just last week Elon Musk surprised everyone by cutting the price of Tesla Model S twice in...
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Personalization Is The Secret Sauce Behind A Successful E-Commerce Business

E-commerce personalization offers an exclusive experience to consumers by showing them product recommendations, content catered to their interests, and offers based on...

Reliance Jio Set To Blitz The 5G Smartphone Market With Jaw-Dropping Price

Cometh the revolution, cometh Reliance. This time the price of 5G smartphones under the radar of Reliance. The trailblazer’s...

Micromax is Back, Sets Eyes On Xiaomi’s Crown

A fallen pioneer, banished from its own motherland by collective foreign forces, has finally roused itself up! Micromax has...

The Future of The Workplace And Retraining in 2020 And Beyond

The pandemic has upturned businesses, lives, and even the outlook of our future. It has caused millions to lose their jobs, and...