Karthik Gowda

How Top Brands In India Are Using Social Media Platforms In 2014, And Succeeding [STUDY]

Social media marketing spend in India has been growing considerably at around 68% CAGR over previous two financial years. In the FY 2014, social media constituted 18% of overall online promotion spend, which stood at INR 495 crore. Given this...

Why I Wouldn’t Bet On Wearables To Revolutionize Mobile Payments

As smart device technology evolves, analysts have an exciting time trying to predict the future state of industry; especially when it comes to studying the impact have these devices on our lifestyle like shopping for instance. We have curated...

India Dethrones China As The Fastest-Growing Economy: Growth Story With A Twist

Ministry of Statistics (India) announces its growth numbers every quarter and understandably it generates quite a buzz all around the world. Recently World Bank announced that India would overtake China’s GDP growth rate in the next 2 years. Surprisingly,...

Decoding Twitter Inc. (TWTR) Q4 2014 Performance

Last week, Twitter Inc (NYSE: TWTR) reported a strong performance in Q4, 2014 and beat analyst expectations on several KPIs. The adjusted Q4 EBITDA of $141 million (a 216% YOY increase) and a non-GAAP EPS of $0.12 (compared to...

About Me

Being a data scientist, Karthik loves to function in areas of business model execution, market research, and digital marketing to name a few. He likes to keep track of companies and study their strategy execution, performance, growth hacks & business use cases. Always game to meet new people and learn new things.
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A Big Blow To Amazon and Flipkart: CCI Investigation To Continue

Flipkart and Amazon continue to find themselves in hot water as their plea against the investigation that is being...