Why Users Uninstall Apps, And How To Tackle Premature Un-installation: An Overview

Must Read

Superstitions across different countries – An Overview

Some believe that a superstition is anything that people believe that is based on myth, magic, or irrational thoughts. They are beliefs that are steeped in lore or tradition, and it is usually difficult to pinpoint the exact origin. Here is a brief compilation of Superstitions which are prevalent across different countries.

1.5 Million Engineers Pass Out In India Every Year, Fewer Getting Hired [Trends]

Engineering colleges have been springing up like wild mushrooms in India in the last few years. Their number has...

World’s Most Popular Ad Slogans: A Brief List To Inspire With !

Advertisement plays an important role for companies as well as consumers world wide. It gives a seller an opportunity...
Salman SHhttp://dazeinfo.com
Always on the look out for newer trends across the tech industry. An Analyst in the morning; an Artist by the night. Music is my religion!

After the arrival of the smartphone era, and with the launch of a number of thriving mobile ecosystems, mobile applications have always come out with new and exciting features. But then, not all apps live up to our expectations; some of us uninstall apps because the new download does not live up to our expectations, or, doesn’t run smoothly due to bugs. To put things in perspective, some apps perform exceptionally well and garners worldwide attention. Ever wondered why or how this is possible? Let us examine some reports and surveys, which can tell the tale.

The mobile app ecosystem is growing every day, and more developers are keeping the user-first approach while building and testing apps. The ‘war of ecosystems’ is only getting started, while a Compuware study finds out that at least 85% of mobile users still prefer to mobile apps to the mobile website. Users believe that mobile apps should be more convenient (55%), faster (48%) and easier to browse (40%). This means that most mobile app users expect a smooth and friendly experience. Since applications have customizable properties and save time when compared to mobile websites, more users are turning to mobile apps for a richer experience. The same Compuware study points out that 79% of users will give apps a second chance after it failed to impress them on the first go, and only 16% of the users are willing to give it a third try. While, the study also highlights that anywhere from 80% to 90% of all downloaded apps are used once and then eventually deleted by users. Developers sure do have a hard life!

With such a high number of people uninstalling the app in the first go, it is very clear the users cycle through apps quickly to find what suits their needs best. A new study conducted by Yahoo throws some light into ‘what and when people delete or replace apps, and what triggers new and replacement downloads’. It says that smartphone users spend almost 90% of their time in applications, but only a small fraction of 25% to 40% apps on user’s devices is regularly used. The rest are either replaced or deleted eventually.

Advertisements

After surveying more than 2,500 US smartphone users, aged between 13 to 64, Yahoo finds out that most apps are regularly deleted during ‘periodic clean-outs’, which occurs monthly or bimonthly. Insufficient storage and lack of use due to boredom were also the major factors that contributed to deletion. Yahoo further adds that users delete apps within a roughly 12-week period if apps are neglected or lays dormant, with content apps being deleted the fastest. This shows that there are lots of ‘notice’ points that developers could analyze in order to re-engage users through notifications or ads.

mobile-app-2

In addition, Yahoo reveals that Ads and apps that are placed first (featured apps) were key download drivers, while, the negative reviews were found to be the main hurdle to preventing an app download in the first place; followed by phone storage and price of the app.

mobile-app-3

How Developers Can Avoid The Shame

Yahoo says that the ads were an effective way to drive users if the app was found to be dormant in a user’s device. The chart below shows the success rates of developers in different app categories in re-engaging app users with ads.

mobile-app-4

In addition to targeted ads, Pando lists out some ‘features’ that annoy users; mobile app developers could avoid these in the first place and increase the app loyalty effectively:

Too Many Push Notifications
According to a report compiled by Kahuna, less than 45% of users in product categories, including Social and News & Media, prefer push notifications. While, ridesharing and food apps enjoy push notification opt-in rates of over 75%. More importantly, an app should allow users to filter out specific notifications on the basis of importance and personal choices.

Advertisements

Long Registration Process
A survey conducted by Appiterate says that 68% of users hit delete because they found the registration process to be long and time-consuming. When an app asks for details that are not directly related to the app, users find the process irrelevant and shy away from completing the process.

“Collect only as much information as is necessary to deliver an experience to the user, not because you require the data for your own uses.”

Repeated Bugs
A Helpshift study reveals that mobile app users have a low tolerance for buggy apps as 62% of users deleted mobile apps due to crashing/freezing/errors. Similarly, apps that use a large chunk of the phone’s memory, and consumes a lot of battery, also prompted users to uninstall the application.

Bad UI/UX Design
A complicated product with several features needs a well thought out interface. Mismatch of colors, unreadable icons, and even small detailing such as alignment of text, and not enough white space can make or break a user’s experience. Arkena suggests that the best practice while building an app is to build a UX that can integrate well with the users’ routine.

There are more than 1.6 million Android apps available on a Google Play Store to download for 1.4 billion active Android device users. Safety and privacy are two other factors that are increasingly becoming a big concern for users. A research study, conducted by the University of California reveals that 24% of the total popular Android apps indulge in interacting with malicious URLs/websites that distribute malware, harm devices, stealing confidential personal data or annoying users with spam. With mobile-first going mainstream, app developers might have to start rethinking their strategies and keep the user in mind before releasing a build. Every mobile product might require a dedicated application, the only way to keep users loyal to an app is to perform up to their expectations and understand user routine.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest News

India the 3rd Worst Economically Affected Nation by Internet Shutdowns in 2019: Report

2019 saw an increasing awareness about internet shutdowns in the Indian population due to unprecedented first-hand experience...

Amazon and Flipkart Under The Lens Of Indian Authorities For Competition Squashing Activities!

The ongoing tug of war between Offline and Online retailers in India seems to be far from over. On Monday, the Competition...

Constant Internet Suspensions In India Affecting Online Transactions and Economy Adversely

In the wake of the highly controversial and prejudiced Citizenship Amendment Act and other related legal developments such as the NRC, IT...

The Current Generation Require Technology In Class To Make The Most Of Future Opportunities

Technology is the current drive for everything. It has influenced all aspects of life, including cultures. It affects the way we live,...

Reliance Jio Offers Free Calls Over WiFi: Activate It Now

Following Airtel’s launch of VoWiFi calling in December 2019, Jio has now started rolling out VoWiFi calling, as well.

UPI Scam: A Man Loses Rs. 1.01 Lakhs While Using Paytm and Google Pay

Facebook finds it itself in the middle of its first scam of the new decade and the catalyst seems to be its...

In-Depth: Dprime

YouTube Should Have Bid Adieu To Dislike Button Much Earlier?

Online video sharing platform YouTube can be a ruthless place for content creators targeted by 'dislike mobs'. And the site owners totally understand that...

Facebook Has Pulled Off A Masterstroke By Integrating Its ‘Family Of Apps’?

It’s indeed hard to believe that ONE man sitting at Menlo Park, oversees how nearly a third of the world’s population interacts with each...

Facebook’s Crunch Conquest: By Relying Largely On The US Market, Is Facebook Running a Risk?

Two billion! That's Facebook, Inc. (NASDAQ: FB) for you - Right when you thought that this social-media giant has already connected the entire world, it's...

More Articles Like This