Internet and Social Media Least Trusted for Privacy Protection: Apple, Facebook, Google Failed To Make The List [STUDY]

Must Read

Hands-Free Resources: How Businesses Are Using AR to Make Workplaces Safe and Productive

The role of efficiency and ease in the modern world has become forefronted when it comes to technology, particularly...

Top Countries by App Downloads Q2 2021: India Dominates With 7 Billion+ Downloads [REPORT]

As the adoption of smartphones and the Internet has increased over the last decade, so has the number of...

3 Most Common Mistakes Social Media Marketers Are Committing In 2016

In their quest for greater sales and increased ROI, the self-appointed “digital marketing guru” has lost touch with what...

Without question, privacy is one of the biggest concerns rapidly emerging from the online community. The Internet has many channels for those seeking to connect with other users through social media, shop from the convenience of their own home, and partake in many other online activities. However, with such convenience also comes the risk involved with giving out information online. Internet activity is certainly not an exclusive aspect of our culture, but it does typically require one prerequisite — your willingness to divulge some personal information. Unfortunately, when compromised, such data can put your identity at risk.

The Study

A recent study performed by the Ponemon Institute surveyed consumers about which organizations “are most committed to protecting the privacy of their personal information.” The study, which this year showed stark differences from years previous, asked consumers to rank the organizations they trusted most. You may be surprised at which companies turned out to be the most trusted overall.

The Results

Of the 20 companies the study listed as most trusted online, Microsoft, Mozilla and United Healthcare were new additions from previous years. Perhaps, what is more noteworthy than the new entrants to the list, is the number of companies that failed to make it after being included in the past.


For instance, as one of the world’s leading technology companies, Apple Inc (AAPL) did not make the list this year. Neither did other tech companies such as Google Inc (GOOG), Yahoo Inc (YHOO), AOL Inc, Dell Inc (DELL) and Facebook Inc (FB). The latter may not be all that surprising, however, as the social media giant, Facebook, has come under fire basically from the get-go for its privacy policies.

Protecting Your Data

In addition to the ranking of companies that were most trusted, the study also found that Internet and social media companies in particular were the least likely to adequately protect consumer data. Furthermore, the findings also cited identity theft, as well as government surveillance, and other breaches of personal data as the most substantial privacy threats on the Internet. More specifically, nearly more than half of the 100,000 adult consumers surveyed responded that they had received notification of one or more such breaches of their personal data in the past 24 months. Additionally, of those consumers, more than 75 percent said that receiving such news damaged their opinion of the reporting organization.

Based on such alarming information, it is seemingly quite difficult to avoid such breaches in personal data, except to take the necessary precautions to protect your most valuable information. Of course, you can choose not to associate with organizations not on the 20 most trusted list. However, even the most trusted companies are not impervious to breaches in data. So, whether you are giving your personal information to companies not on the list, like Apple and Facebook, or you are utilizing more trusted services like those from Mozilla, it is always best to think about protection. Companies such as Lifelock offer sound protection against identity theft even when your data is at its most vulnerable.


Often times there is no indication more powerful than that of your peers. When it comes to personal data, 100,000 of them ranked only a select few organizations as those to be truly trusted with your data, and even then, there are no guarantees. So, whether you attempt the nearly impossible, and quit associating with Internet and social media companies all together, or you utilize an identity theft service, be sure to take the necessary steps to protect your personal information. After all, it does hold the key to your identity.


  1. Ibhatiarohit you can submit it via Startup section at dazeinfo.

  2. amit6060 I need your help here !! Will it be possible to cover a startup if surprises/amazes you ? Social networking based startup


Please enter your comment!
Please enter your name here

Latest News

Apple Is Slowly, But Steadily, Winning India Market: Records Double-Digit Growth In Q2 2021

Looks like the strategy to launch multiple variants of the iPhone 12 series is helping Apple to strengthen its...

In-Depth: Dprime

Will ‘TikTok By Microsoft’ Be A Winner?

For the last two years, TikTok has been in the public eye for all sorts of reasons. First, it was the exploded and unparalleled...

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter, with a...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one of the...

More Articles Like This