Worlds biggest social networking giant Facebook might step into trouble soon. People who want to invest on Facebook IPO are concerned about the main issues in terms of revenue. Delay in Facebook IPO and varying IPO rates is already creating a lot of stir for the Facebook CEO Mark Zukerburg. And now Zynga has stood up only to create hurdles for Facebook.
Zynga is one of the popular gaming website which provides application for social media users. It’s having more than 240 million active monthly users who are actively indulge in Zynga gaming apps like CityVille, Zynga Poker, Draw Something, Hidden Chronicle, Farm Ville, Caste ville, Words With Friends, Empires & Allies, Scramble With Friends, Café World, The Pioneer Trail, Indiana Jones TM, Adventure World and the most famous of all Mafia Wars.
Facebook counts a healthy revenue from Zynga inc. In the year 2011 Zynga accounted nearly one-fifth (19%) for Facebook’s total revenue and 15% revenue in the first quarter of 2012. 11% cash payment had been paid by Zynga in 2011 and 12% in the first quarter of this year. It is clear that Facebook is dependent on Zynga for increasing its traffic as well as revenue. However, Facebook’s announcement of going public with its IPO filing is creating unsatisfactory agendas to Zynga inc.
Zynga launched its own web page to promote its games. It could be a vision or strategy of Zynga’s betterment in the near future. Through Zynga.org, Zynga gamers have raised more than $10 million revenue. No doubts that it is a remarkable progress for Zynga but could turn out to be a disaster for Facebook. It straightly will affect the Facebook revenue.
The biggest challenge for Facebook is about what strategy that should be put to make its “Third Party” application installers happy? Where as the other competitors of Facebook like “Twitter” and “Google+” are constantly eyeing the pit fall of it. A single mistake could bring down the Giant. Now it is a challenge for Facebook to satisfy Zynga. Other wise the next option for Facebook is to acquire any popular gaming company.
The ssshhh silence will clear after the IPO auction.