Google Just Got Super Smart: Launches The Knowledge Graph


If there is one product on the Internet that has had absolutely no competition whatsoever, it is Google Search. And no matter how good its rivals get, it always seems to be a few hundred steps ahead of its competitors. The home page of Google takes you to the world’s Numero Uno ranked website and the one stop destination for billions of people around the world. So just when you thought Google search couldn’t possibly get any better than it already is, Google proves you wrong. Google Search just got an awesome new update and with this it just got a whole lot smarter then it already was. Enter the Knowledge Graph for mobile and tablet search.

Starting in a few days, the knowledge graph will get you search results based on facts and then you will be able to decide which among the displayed result best matches your query.

The Knowledge Graph makes Google searches better than ever.

Every time you search, Google will display large panels which according to Techcrunch serve two different functions :

  • Google will use these panels to show you a summary of relevant information about your queries as well as a list of related topics.
  • Google will now allow you to clarify what exactly you are looking for and will use these boxes for disambiguation.

And we can’t disagree with them on this one. For example if you searched for “Rahul”  Google’s knowledge graph might  display results for “Rahul Dravid” and “Rahul Gandhi” and if you are not very politically inclined you might wish to choose Rahul Dravid and get more facts about him right there on the search page. According to Techcrunch Google has been working on this for around two years.

Google’s Junyoung Lee an Engineering Manager wrote on the official Google Search Blog :

These features are currently rolling out to most Android 2.2+ and iOS4+ devices. On Android, the feature is available through Google in the browser and the Quick Search Box. On iOS, the feature is available in the browser and will be coming soon to the Google Search App.

Without doubt Google search is getting smarter with the introduction of this feature, which I might add is aptly titled the “knowledge graph” because it serves up additional information about the topic you search. So if you searched for Rahul Dravid, not only would you get information about who he is, but also his most famous exploits on the cricket field will be displayed because Google knows what kind of facts around a certain person, place or event people usually search for, so these will be highlighted.

As Google Fellow Ben Gomes told Techcrunch’s Frederic Lardinois “this launch is significantly bigger than the entire launch of Universal Search combined – and that was one of the company’s largest launches in this field”. So in a way its like a whole new Google is being launched which is faster, trendier, smarter.

Even though Google collects this data from a very large variety of sources chances are it can still get somethings wrong. And when it does you can simply report the inadvertent error to Google. One word – cool.

This feature will definitely effect the way we all use Google search, but it very likely will effect one more thing – Traffic to Wikipedia. I mean if you get everything you want to know about someone or something on Google’s search result page, would you be inclined to visit the Wikipedia link displayed on the same page. Chances are you wouldn’t. And that could hurt Wikipedia’s traffic in a bad way.

I can’t wait to try out the knowledge graph, hope it turns out to be another cool source of information on the Google search page. Hope it excites you just as much. We shall do a quick review of the feature when it finally goes public. Watch out for that post as I delve further into how this feature might help take Google’s advertising revenues to a whole new level.

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