Googolopoly: Google’s Services Are Free But Beyond Affordability For Customers

Must Read

Elon Musk Added Over $100 Billion To His Net Worth In Just 1 Year, Leaves Jeff Bezos Behind

Jeff Bezos may the world's richest person in the world but it's Elon Musk who has been...

iPhone 12 Plagued With Serious Problems: Should You Buy It, Still?

A serious problem with Apple iPhone 12, identified recently, is good enough to give a second thought...

Elon Musk Overtakes Bill Gates And Becomes the 2nd Richest Person in the World

It's been a good week for Elon Musk and his electrical vehicle business Tesla. Earlier this week,...

Have you ever wondered what Google does for a living? If you haven’t now might be the right time to do so. Google is a giant and yet everything they sell is free, in essence, they don’t sell anything at all, each and every single one of their products are free of cost. Let’s have a cursory glance at some of Google’s products.

Gmail – Your favourite e-mail service, is free until you exceed usage limits, which isn’t likely to happen under normal circumstances unless you are a Spammer and for some strange reason decide to spam your own inbox.

Android – That famous open source operating system, which is available to me and you for free. If you know how to play around the Linux kernel and little programming, you can tweak the Android OS to your convenience and Google wouldn’t sue you for doing so.

Advertisements

Google Chrome – Google’s market leading web browser needs no introduction, its free and always will be.

Google Docs – Well not quite Microsoft Office, but still a pretty darn good office suite though slightly under cooked, but still for free.

Here’s How it works for Google.

Google+, Google Wallet, Google Analytics, Google Checkout, Orkut, Google Code, App Engine, Blogspot, YouTube, Google Maps, Google Earth, I can go on and on, all Google products are without doubt free, including their most famous product, the revolutionary Google Search.

How in God’s name does Google make money then? and it’s not just petty cash, Google is among the top players in the IT world. Why am I telling you all this? Some of you are saying, we know how they make money, they make money through Advertising. And you are right, but still so wrong. Very likely they make money off your intellectual property rights. Read on and judge for yourself.

Advertisements

Googolopoly : The world can not afford a Google Monopoly.

Google’s Advertising model has Math roots, what they have are algorithms. That’s it, that’s their business model. But it’s the way they use (or rather manipulate) their algorithms to target their adverts to their customers is what separates them from their competition. Google’s main source of revenue is a product called Google AdWords. It uses pay-per-click (PPC) advertising, cost-per-thousand (CPM) advertising, and site-targeted advertising for text, banner, and rich-media ads.

Google is a dangerous monopoly. More than Microsoft ever was.Joe Wilcox

Every product that Google makes is aimed at achieving these two things, getting to know – you and your consumption behaviour. Every service Google offers collects or analyses your data/information and then uses this data/information to target ads at you. Frankly, if nobody ever clicked on a Google ad, Google is likely to be bankrupt quicker than you can say Google Buzz (our view not theirs).

Among all forms of advertising they have used, Google AdWords clients rate Google at the top — Source: Google AdWords Customer Satisfaction Survey:12/03-01/04, – U.S./Canadian advertisers.

And so very often Google tweaks their products/services in a way that amuses the rest of the world, but what they eventually do is tweak it in a way that suits their advertising empire. Take for instance their recent privacy changes. The much awaited Google Drive has finally been officially launched. Many Google users have received e-mails to join in the fun on the eagerly awaited cloud storage service. But very strategically Google had released its new privacy rules, which says the following:

When you upload or otherwise submit content to our Services, you give Google (and those we work with) a worldwide license to use, host, store, reproduce, modify, create derivative works (such as those resulting from translations, adaptations or other changes we make so that your content works better with our Services), communicate, publish, publicly perform, publicly display and distribute such content

Sounds interesting, doesn’t it? So you now have this great cloud storage service at your disposal which you would love to use and so would I, but one look at the above privacy rules and it leaves you wondering what Google is up to? Soon after its official launch, the blogosphere and Twitter have been buzzing with concerns over Google’s intellectual property rights on the content stored in Google Drive.

Now Microsoft offers similar services in SkyDrive and Dropbox, and I have been a SkyDrive user for over 2 years and I have never had any privacy concerns because Microsoft leaves the intellectual rights to the owners of the content.  According to Fox News, Dropbox  mentions that:

 “information, files, and folders that you submit” are collectively the stuffs of users and “you retain full ownership to your stuff. We don’t claim any ownership to any of it.”

Google makes crazy amounts of money off us – The People, Their Customers

The case of Google Drive and Google’s privacy changes are once again pointers to what Google wants to achieve, they want to know everything about you and then target ads at you, make money off you.

Am I being paranoid here? Because making money isn’t a crime, is it? After all, Google is a business. Maybe I am, but my paranoia stems from reason. It’s our personal information that is at stake here, I wouldn’t like my girlfriend’s picture posted on Google+ wearing a set of sparkling diamonds to be used without our permission to convince buyers in Australia to bid for similar ornaments. And this applies to everyone who uses at least one Google service.

Google is launching more interesting products, Google Glasses being the latest hot topic these days, and you can be sure, Google will find a way to make the business off it, other than selling the glasses that is.

If Google does end up being a monopoly we will just end up being happy, unassuming victims of the greatest business model in Internet history. Take a bow Google, you are one smart search engine.

5 COMMENTS

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest News

Backed By First-Time Shoppers, Flipkart And Amazon Dominated Festive Online Sales in India

It seems like Flipkart and Amazon squeezed the most out of the month-long festive season in India...

Amazon Gets Slapped With Penalty As GOI Prepares To Tighten The Noose On Ecommerce Players!

In a recent move, the Indian Government slapped Amazon on its wrist for not mentioning the country of origin detail for products...

Facebook’s Past Comes Back To Bite As South Korea Fines Them For 2018 Scandal

The social media behemoth Facebook Inc. (NASDAQ:FB) has once again proved they are the true arch-nemesis of modern-day user-privacy!

Amazon Future Group Dispute Deepens As Singapore Court Turns Down Future Group Plea

The dispute between Amazon and Future Retail is, apparently, far from over anything soon as the Singapore International Arbitration Centre (SIAC) has...

Google Pay Fee On Instant Transfer: An Indication Of Google’s Aggressive Monetisation Strategy?

Google has decided to levy fee on instant payment, starting from the US market. A few days back, Google...

Twitter Account Verification Is Back, But Has it Lost Its Mojo?

Twitterati queue up! As the Twitter account verification process which is responsible for awarding blue badges prepares to...

In-Depth: Dprime

Will ‘TikTok By Microsoft’ Be A Winner?

For the last two years, TikTok has been in the public eye for all sorts of reasons. First, it was the exploded...

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter,...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one...

More Articles Like This