The above graph represents the Zynga advertising bookings by quarter, starting from fiscal Q1 2016 to the recently completed quarter. In Q1 2020, the company reported $59.26 million in advertising bookings, representing 13.95% of the total bookings. That’s a massive 25.7% decline from Q4 2019 when Zynga’s total advertising bookings reached an all-time high of $79.72 million.
One must note that in Q1 2020, the share of Zynga’s ads bookings declined to an all-time low; from a whopping 24.98% in Q1 2016 to just 13.95% in Q1 2020.
|Source||Zynga Quarterly Reports, SEC Filings|
|Note||Zynga fiscal year starts from January 1st|
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