Marketing

With the growing social media obsession amongst internet users, marketers are increasing their social media spend to expand their brand visibility and customer base. Marketers are cleverly using innovative tactics to attract the online audience and dicing around with...

Almost all social media sites, including Facebook Inc. (NASDAQ:FB), Twitter Inc. (NYSE:TWTR), LinkedIn Corp. (NYSE:LNKD), have turned into a battle ground for brand marketers across the globe. Marketers are increasing their social media activities on various networking sites to generate...

Every person wants referral based work. Being a start-up guy myself, I know exactly why referral based business is good. It’s kind of traffic that comes only after hearing good stuff about you; It’s the kind of work that...

World of social media advertising is innovating itself with a remarkable pace. Major giants such as Facebook Inc. (NASDAQ:FB) and Twitter Inc. (NYSE:TWTR) are continuously proving themselves by providing desirable ROIs to social marketers. Nearly 92% of social media marketers...

Facebook Inc. (NASDAQ:FB) is enjoying its dominant position in online social media despite all the criticism and debate over the future of the social media titan. However, considering the versatile nature of the content, products and services offered by...

Apple Inc. (NASDAQ:AAPL) users are more attracted towards promotional e-mails than Android users in the United states. Smartphones have replaced the desktop PC as the most popular device for viewing e-mails, presenting e-marketers with a huge opportunity to reach customers anytime,...

Branding is an integral part of every company; it’s how clients come to know and love, or hate, their services. It encompasses everything about the company, its culture, its mission statement, right down to the language used in its...

Facebook Inc. (NASDAQ:FB) is changing and it’s changing really fast. In the last few years world’s largest online social network, enjoying the attention of 1.22 billion monthly active users has gone through multiple shifts. This has resulted in a...

The rise of social media and Internet has transformed the tactics marketers used to adopt till few years back. In last 3 years or so, markets as well as companies have invested a huge chunk of their marketing budget...

More than 2.2 billion monthly active users, available on leading online social and professional networks, are catching the eyeballs of SMBs, which are willing to accelerate their growth. 9 in 10 small to mid-size business (SMBs) are using or...