Marketing

Content Marketing 2014: 54% Companies Produce Contents, Only 37% Tracking Engagement!

The rise of social media and Internet has transformed the tactics marketers used to adopt till few years back. In last 3 years or so, markets as well as companies have invested a huge chunk of their marketing budget...

73% Of SMBs Have Increased Their Spending On Social Media Marketing!

More than 2.2 billion monthly active users, available on leading online social and professional networks, are catching the eyeballs of SMBs, which are willing to accelerate their growth. 9 in 10 small to mid-size business (SMBs) are using or...

Mobile Messaging App Snapchat Is The New Black In Mobile Marketing

As the world moves mobile, businesses are following suit to stay relevant and up to date. Mobile marketers stay desperate to try to tap into the millennial market -- with little success breaking through the distrust and white noise...

Mobile Marketing Success Mantras: 3 Biggest Do’s And Don’ts !

The world has gone mobile. Today, the majority of Americans own a smartphone (56%) and a growing 42% own a tablet, according to the Pew Research Internet Project’s analysis of mobile technology. Now, more than ever, marketers must keep...

8 Marketing Buzzwords That Need to Go Away In 2014

Most of us at some point have had to sit through conversations with marketers crammed with buzzwords and jargon. It’s quite possible that marketers (like me) have the most obnoxious vocabulary in the world.  And while some of these...

About 33% Of B2C and 20% Of B2B Firms Have Generated Revenue From Social Media [INFOGRAPHIC]

Brand marketers across the globe have realised the importance of various social media and online marketing techniques. But very few are able to estimate how much to invest or what are the possible returns from a particular investment, or...

Email Marketing Success: Apple Inc. (AAPL) iOS For Branding, Google Inc. (GOOG) Android For ROI [STUDY]

It's no surprise that Smartphones are leading in every aspects of like; and the new study from Movable Ink claims the same when it comes to email marketing. According to the study, mobile has surpassed desktop as a device...

Consumers Who Receive Marketing Emails Spend 83% More [INFOGRAPHIC]

Since the evolution of social media, email marketing has taken the back seat while driving marketing campaigns for a company. Undoubtedly, people are spend much more time on social media than email in comparison, but emails are still the...

Social Media Marketing: The 5 Big ‘NOs’ To Avoid Failure !

Unlike businesses, authors need to follow a completely different set of social media tactics. Of course, you will be using social media as your platform to go social. Other than this, no other strategy is going to be common...

Why Social Media Marketing Is Money-Spinning Investment For Brands ?

A big question which most of the brands ask (still): Why Social Media Marketing should be considered as a serious marketing channel? OR should we really invest in Social Media Marketing? And, very traditional answers of the same by...
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Latest News

Meta introduces 3D Avatars for Facebook, Instagram, and you must use it

Meta Platforms, Facebook's parent company, has introduced virtual 3D avatars for Indian users. The avatars will be available...
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