Branding For Startups Is More Than An Image: Go Beyond Logo And Followers !

Must Read

LinkedIn Finally Rolls Out The Most Requested Feature By Users

Microsoft owned LinkedIn has recently been reported to have revamped its profile section with an amazing feature...

Google is Giving Microsoft a Taste of its Own Medicine

The latest version of the Microsoft Edge browser was launched about a month ago for Windows 10,...

Facebook Without Mark Zuckerberg And Sheryl Sandberg?

Imagine Facebook without Mark Zuckerberg and Sheryl Sandberg, the current CEO and COO of the world's largest...

Branding is an integral part of every company; it’s how clients come to know and love, or hate, their services. It encompasses everything about the company, its culture, its mission statement, right down to the language used in its corporate emails. So when first starting out, it’s important to make sure that everything matches across the board so that the image that’s portrayed is consistent. When a company is consistent, clients are much more inclined to be trusting.

Personal Branding Brand

So, what are the best things to do to ensure that your branding goes beyond logo image and follower count? By hitting the following point

Define Your Brand

Make sure that you know what your brand stands for and what it’s promising to its customers. Your brand should tell them what they can expect when they interact with the company and its products or services. Your brand sets you apart from your competition but don’t go overboard. The most successful logos are the simplest ones, like Twitter. That little bird is recognisable all over the world and you want to make sure that you’re giving your brand that kind of possibility.


The foundation of your brand will be the logo you choose. This should be consistent across all media, including your website, packaging and any promotional materials as well as your email communications.

Create a Strategy

This goes beyond just adding your logo to your website, packaging etc, and will encompass the how, what, where, when and whom, you will communicate and deliver your messages to. It’s also important to do research on the channels where distributing your brand will make the most impact. Going through channels that are useless and won’t promote your brand as much as possible to the right audience will only slow down the process.

You’re aiming for a strong, catchy message, one that people will instantly recognise and think of your brand when they see it.

Review Often

Review your brand every six months to make sure that all areas are still consistent. Do staff know the type of language they should be using in email communications? Has new staff been added to manage promotions? Do they understand the message you are trying to portray? Do they know the brand backwards and forwards so they’re always on top of their game?

Use these questions to help further determine your brand when reviewing it:

  1. What is your mission?
  2. Products and Services – What are their benefits and features?
  3. Do you know what your customers or prospects think of your company?
  4. What qualities do you want associated with your company? What do you want your customers or prospects to think of when they see your brand?

If you’re easily able to answer all of these questions then you’re on the right track. If not, go back and find out the answers. Invest your time in improving customer and company relations if need be.

The post is written by Ilan Nass, a regular contributor to Dazeinfo. He is a tech enthusiast, who like to profile tech companies. He is an editor at Fueled – an iPhone and Android app development company based out of Chicago.


Please enter your comment!
Please enter your name here

Latest News

India Wants A Bigger Chunk of $100 Billion In Global Taxes Levied On Google, Facebook and Amazon

It has been reportedly found out that India is adamantly pushing for a huge change at Organisation...

Facebook May Have To Pay $3.50 Per Month To Millions of Users?

Almost every internet tech giant, be it Facebook, Google or Twitter, has flourished by optimising and channelising their strategies that are largely...

Google Warns Users To Update Their Chrome Browser Right Away!

If you are an active user of the Chrome browser, Google wants you to stop all the work and update Chrome browser,...

TikTok Owner ByteDance Gearing Up To Challenge Facebook, Apple And Amazon!

ByteDance Inc. doesn’t want their massive success to go downhill after its blockbuster video app TikTok blew up in the social media...

Global Online Payment Frauds: Over $200 Billon Would Go Down The Drain In The Next 5 Years [REPORT]

The online payment frauds are becoming a new nightmare for digital users and authorities as well. It has been estimated that a...

Music Streaming Platforms In India: Gaana And JioSaavn Account For Over 50% Market Share!

The Times owned Gaana emerged as the top music streaming platform in India. It outpaced all peers by accounting a whopping 30%...

In-Depth: Dprime

YouTube Should Have Bid Adieu To Dislike Button Much Earlier?

Online video sharing platform YouTube can be a ruthless place for content creators targeted by 'dislike mobs'. And the site owners totally understand that...

Facebook Has Pulled Off A Masterstroke By Integrating Its ‘Family Of Apps’?

It’s indeed hard to believe that ONE man sitting at Menlo Park, oversees how nearly a third of the world’s population interacts with each...

Facebook’s Crunch Conquest: By Relying Largely On The US Market, Is Facebook Running a Risk?

Two billion! That's Facebook, Inc. (NASDAQ: FB) for you - Right when you thought that this social-media giant has already connected the entire world, it's...

More Articles Like This