Marketing

Facebook Inc. (FB) Fan Penetration Is Down By 55% But CTR Seeing An Upsurge !

Fan penetration is one of the most important factors on Facebook Inc. (NASDAQ:FB) which provides a complete overview to focus on one’s social media activities as it provides the insight how well a person is able to reach the community...

Google Inc. (GOOGL) Retargeting Search Campaigns Generate Greater ROI When Combined With Social !

Retargeting campaign - also known as remarketing campaign - combined with Google Inc. (NASDAQ:GOOGL) Search ad campaign and Social Media campaign, especially with Facebook Inc.  (NASDAQ:FB), brings more engagement and results in greater ROI, claims the recent study. In the last report on Retargeting we...

88% Of Digital Marketers Employing Retargeting Tactics To Re-engage Users But With Numerous Impending Challenges

Retargeting has become the hot favorite technique in the online advertisement space to lure in more and more customers and increase the market sales for a particular brand because in general only 2% of shoppers convert on the first...

Only 37% Of Marketers Are Able To Measure Social Media ROI: How About You?

Social Media has become an integral part of online marketing these days, and companies making strategic investment in various social media channels to promote products/services. In a recent study 9 out of 10 marketers accepted that social media is...

How Brands Should Measure Social Media ROI Effectively!

With the explosive growth of the Internet, social media marketing has become an inevitable marketing strategy for brands today. Companies are spending million of their marketing dollars to lure more than two billion users available on social media without having...

Telecos Are Spending 46% Of Marketing Dollars On Digital Marketing: 84% Planning To Increase It Further !

Mobiles have played a significant role in the revolution of the digital marketing and one of the illustrations for the above transformation is the recent survey report by Adobe which showed that about 71 percent of tablet and mobile...

Social Is Superseding The Click Shots In Online Advertising And Campaigns: Media Insights Q2 2014

Online advertisements have become an integral part of promulgation for marketers and they are constantly working on more and more lucrative modes in this sphere to shape their brand values as well as increase their revenues. By 2016, online...

Google Plus Marketing: Image Post With More Than 100 Characters Holds The Key To Success !

Social sharing is one of the major tools to give a shout these days and when you are in the business of marketing & promotion, it becomes inevitable. While Facebook Inc. (NASDAQ:FB) leads the pack of social sharing with...

Why Marketers On Facebook Inc. (FB) Must Target Wedding Couple !

Recently, the online social networking giant Facebook Inc. (NASDAQ:FB) conducted an in-depth research on its users by analysing their internal data, interviewing some of its users along with strategic researches from the agency Firefly Millward Brown to analyse the mindset of people...

Facebook Inc. (Fb) Video Marketing: 21 Second Videos Perform Best !

In recent times there has been a gigantic increase in the number of videos in the Facebook Newsfeed. This new digital mode of dissemination in a post increases the click-through rate by 96%, which clearly depicts its lucrativeness. But...
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From Gujia to Pichkaris: Indian Festivals are Shaping the Future of Quick Commerce

India is a land of festivals, and these festivals typically drive huge demand for food, groceries and various other...
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