Facebook Lasso: Copying Is The New Synonym Of Innovating?

Must Read

Elon Musk Added Over $100 Billion To His Net Worth In Just 1 Year, Leaves Jeff Bezos Behind

Jeff Bezos may the world's richest person in the world but it's Elon Musk who has been...

Elon Musk Overtakes Bill Gates And Becomes the 2nd Richest Person in the World

It's been a good week for Elon Musk and his electrical vehicle business Tesla. Earlier this week,...

Has Zuckerberg Finally Accepted That Facebook Spies On Users?

It seems like Facebook is headed towards more investigation and scrutiny as recently, Facebook has been alleged...

Last Friday, Facebook Inc. (NASDAQ:FB) discreetly launched their standalone video app called “Lasso”. The app stands to be a direct competition, to the famous video app “TikTok”. Facebook Lasso is practically the same as TikTok. It provides the similar functionality of capping the videos at 15 seconds and additional features like lip-syncing to the users’ favourite songs from the existing library of licensed music in the app itself.

What comes as a surprising fact is that after failing to procure Snapchat, this is the second such app that Facebook has tried to incorporate under its name. What’s been even more surprising is that there has been no official statement released on the launch by Facebook, rather it is placed quite silently in the market.

The ultra-popular TikTok (formerly known as Musical.ly) is essentially a Chinese app that helps users create short format videos ranging from beauty and fitness to music etc. Lasso’s features also seem to be rather similar to that of TikTok. The Chinese app has gained immense popularity in terms of the number of downloaded as well as the number of users it is currently housing. The popularity of TikTok could be measured by its exceptional growth as the app launched in 2016 hit 500 million users mark in July this year.

Advertisements

The maximum users that have been found to be on TikTok belong majorly in the teenage. The users enjoy the facility of dancing and miming to their favourite tunes and also broadcasting them live. It is a known fact that Facebook, has in the past, tried to procure apps and sites that house a large number of users. For example, WhatsApp and Snapchat. However, after failing to acquire Snapchat, Facebook went to the lengths of adding Instagram stories that are similar in fashion to those on Snapchat. Not only did Facebook managed to bring a reduction in Snapchat users, but it also doubled its number of users under Instagram. This move also attracted the older users who weren’t too comfortable with using Snapchat.

But owing to the vast amount of controversies that Facebook has been involved in has deepened the gaps between the social media giant and its users, the company has witnessed a major trust issue between itself and its users. A survey by Pew Research Centre, about 54% of Facebook users have had to change their privacy settings in the past twelve months. About 42%have reportedly taken a break from checking their Facebook. While about 26% have gone to the extent of deleting the app from their devices.

Facebook has had so many major charges and allegations against itself, like for example, the Cambridge Analytica scandal, retaining the videos deleted by the users, Russia meddling and fake news etc, that it is facing difficulty in retaining as well as acquiring both new and old users. Due to this, the company is striving to infinite lengths to make itself attractive spot for various users. Thus, the launching of “Lasso” is another venture into attracting the users towards itself.

It has been suggested that these tactics highlight Facebook’s paranoia about the briskly changing social media environment, where one has to move quickly to procure or copy any new idea that could threaten to cause a disruption in one’s own survival. The sharp drop in Facebook’s popularity and increasing popularities of apps like TikTok has driven Facebook to reach out of the box and release an app quite similar to its own contender, in an attempt to keep its users engaged as well as attract young generation. Another seemingly good effort to do the same as the Portal, that aimed at improving the stats of video-calling.

Thus, one can conclude that this effort with “Lasso” is a fairly good move, considering the current popularity of short-format videos, but whether or not this effort will sprout fruits is yet remained to be seen. Facebook may have made its way into another sub-context of social media, but will it be able to make its mark? And is this going to become a regularity, to see Facebook recreate its versions of our favourite app? These questions remain to be answered.

Advertisements

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest News

Twitter Account Verification Is Back, But Has it Lost Its Mojo?

Twitterati queue up! As the Twitter account verification process which is responsible for...

Paytm Lawsuit Impact: TRAI Slaps Fine On Jio, Airtel, BSNL And Other Telcom Operators

The emergence of e-wallets brought along with itself a big uprise in notorious phishing scammers who prey on unsuspecting consumers by pretending...

MobiKwik Takes A Dig At Paytm After The Recent App Ban

The ongoing China-India border tension is resulting in more apps getting banned, and every time that happens the Indian startup unicorn Paytm...

India Bans 43 More Apps As Indo-China Feud Continues

The latest move of the Indian Government has proved that Chinese-origin apps won’t catch a break any time soon.Today, the GOI, Under...

ShareChat Acquisition: What’s Google Up To?

The news related to acquisition of ShareChat is once again making rounds on the internet. It seems like Google...

Elon Musk Overtakes Bill Gates And Becomes the 2nd Richest Person in the World

It's been a good week for Elon Musk and his electrical vehicle business Tesla. Earlier this week, after Tesla Inc.'s rocky road...

In-Depth: Dprime

Will ‘TikTok By Microsoft’ Be A Winner?

For the last two years, TikTok has been in the public eye for all sorts of reasons. First, it was the exploded...

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter,...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one...

More Articles Like This