Facebook In For Darker Times After A Year Filled With Controversies

Must Read

Can CBD Gummies Be Beneficial For College Students?

College students often feel more pressure than they have ever—or will ever—feel in their entire lives. Many...

Cloud Computing is Redefining the Education Industry!

Today, the benefits of cloud computing are being recognized in educational industries around the world. Most of...

Will You Buy iPhone 12 Pro At US$20,500?

if you are suspecting any typo error here, you are highly mistaken! The price of iPhone 12...

In the world of tech, the word Facebook has become synonymous with controversy. And with good reason as well. The Mark Zuckerberg led company did not just have major charges and allegations levelled against them, but they admitted to them as well. Incidents such as the Cambridge Analytica scandal create trust issues between the company and its users. This, in turn, affects the user base drastically. And once an internet company loses its user base, it pretty much begins a countdown to its demise. And, by the looks of it, Facebook isn’t on a too dissimilar trend right now.

Facebook Usage in the US

A recent survey by Pew Research Center depicts that a lot of Americans are trying to avoid using Facebook as much as possible. More than half of Facebook users (54%) say that they have adjusted their privacy settings in the past 12 months. On the other hand, 42% of users are reported to have ‘taken a break’ from checking the Facebook for several weeks or more. While about 26% of users have also gone to the extent of deleting the app from their mobile.

In its most active age group, 18-29, the figures are drastic. As much as 44% of them claim to have deleted the app from their mobile in the past year. Things aren’t the same as the rest of the people still using the app either. Surprisingly, a huge 64% of users (ages 18-29 and 30-49) said to have adjusted their Facebook privacy settings. All these scandals and controversies have brought forth apprehensive feelings towards using Facebook extensively, with concerns regarding safety taking first priority.

Advertisements

Older Facebook users (aged 65 or more) are much less likely to delete their app or adjust their privacy settings in the past 12 months.

How Is It Going To Be Bad In the Long Run?

 

As the above DGraph shows, USA and Canada make for quite a large percentage of its user base alone. Now, if the above survey holds any good, it surely points to the direction that the company is going to lose quite a lot of active users from its parent country in the time to come. USA and Canada alone account for about 241 million monthly active users (data from the second quarter of 2018). But the above trend might not just be a cause of concern for Menlo Park based giant.

 

Although USA and Canada account for only 10% of their total active user base, they are responsible for $6,137 million of Facebook’s total earnings. That’s about 47% of Facebook’s total advertising revenue. The Asia-Pacific region, with all its huge user base of 894 million(40% of all its active users), accounts for only 17.6% of its total revenue. If Facebook goes on to lose almost half of its revenue because of their scandals, it’s going to be hit too hard for them to recover from.

What’s Next For Facebook?

Unless the people at Facebook decide to do something miraculous to win back the trust of its consumer base, which is highly unlikely, the tech giant might just be looking at a lot of challenging times ahead. The storms of the scandals have already hit the company where it hurts. Its just the devastation in the aftermath of this which is left to be seen. With all its strategic acquisitions in the past, Facebook might just pull through amidst all the crisis looming ahead. But the one thing which is for sure is that the company would be in unknown waters. What they do then will define what becomes of them in the future.

LEAVE A REPLY

Please enter your comment!
Please enter your name here
Advertisements

Latest News

After Facebook, Now Twitter is Caught Abusing Phone Number For Ads

Thanatophobia, or fear of death, is a relatively complicated phobia. Similarly, fear of losing your digital accounts to...

Warren Buffett’s Stake In Apple Is Worth More Than Combined Valuation of All Startup Unicorns in India

The Oracle of Omaha has got an eye for a good bet and it's proven time and again. Once a popular critic...

Microsoft Aims Global Acquisition Of TikTok, Including India!

It seems like TikTok can finally shed its Chinese origin from all over the world. It has recently...

Will Google’s Move To Delete 2,500 YouTube Channels Add Fuel To The Fire With China?

The US-China trade war has started rearing its ugly head. Both sides are now turning to extreme measures on the digital front...

Will You Buy iPhone 12 Pro At US$20,500?

if you are suspecting any typo error here, you are highly mistaken! The price of iPhone 12 Pro is US$ 20,500 now...

Google Is Shutting Down Google Play Music

Google Play Music will soon be buried in Google's graveyard. The company has announced that by December the service will be completely...

In-Depth: Dprime

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter,...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one...

Fantastic 4: Four Day Work Week A Flashpoint Of Innovation?

It has been an idea that has been mooted by many, perhaps also somewhat sceptically. From being a dark horse to becoming...

More Articles Like This