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Competition In The Indian App Industry Heats Up As Multiple Apps Vie For Customer Attention And Advertising Revenue

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As the smartphone industry continues to grow and evolve in India, so does the app industry in India, as well as customer usage habits. A new report by Consumer Education and Research Centre and Chase India outlines some of the evolving app trends among Indian users, as well as identifying key high potential areas in the market.According to the report...

Facebook In For Darker Times After A Year Filled With Controversies

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In the world of tech, the word Facebook has become synonymous with controversy. And with good reason as well. The Mark Zuckerberg led company did not just have major charges and allegations levelled against them, but they admitted to them as well. Incidents such as the Cambridge Analytica scandal create trust issues between the company and its users. This,...

Are The Hiring Intentions of Indian Corporates Positive For Q3 2018? [STUDY]

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The first quarter of the fiscal year 2018 did not show much sustainable job gains, after the record-breaking solid job rain of 2017 until now. However, employment growth is likely to remain solid for the remainder of 2018. According to ManpowerGroup Employment Outlook Survey, comprising of 5,110 employers, Indian hiring companies plan to propel recruitments, at a steady pace in...

People Trust Apple More Than Google And Facebook

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People seem to have full faith in Apple Inc. (NASDAQ:AAPL), still. There have been a bunch of incidents in the past for which Apple has faced criticism and earned distrust of consumers. For instance, the battery throttling scandal which came to light last year, a glitch in Apple Maps, and a while back Antennae controversy in 2010. Amid the recent...

What Are You Expecting From Your Next Smartphone? [Survey]

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Participate in the 1-minute survey and make your preferences heard by the smartphone manufacturers. Also, win Amazon Gift Card worth INR 1,000/-

Make A Successful Referral Marketing Program That Brings Customers In !

Every person wants referral based work. Being a start-up guy myself, I know exactly why referral based business is good. It’s kind of traffic that comes only after hearing good stuff about you; It’s the kind of work that comes and stays. People who come to from referrals are more likely to trust you. Word of mouth advertising is...

Email Marketing Success: 71% Marketers Bet Upon Content Relevancy [STUDY]

Email still remains the key marketing element for online marketers to outreach Internet users in scores. While Email Campaigns have got its share from the marketing till product purchase, video integration has become a key element to ensure the higher CTR, resulting in 50% more CTR. So, what are the other tactics that work best for Email Marketers? Content...

87% Of Internet Users Prefer Email Or Facebook To Communicate [STUDY]

While people are becoming more mobile, new ways of communication are also justifying its need and market presence. Consequently, Digital Media has eroded highly in terms of use of social media, which includes Facebook, Twitter, Email, Photo and Video sharing networks. Among all these various Digital Communication platforms Email and Facebook has emerged as the most favorite of Internet...

Smartphones Users In India: Understanding Smart Behavior And Needs [SURVEY]

The penetration of Smartphone is all time high across the globe. In fact, first time in the history, Smartphone leapfrogged feature phone in terms of global market share. In last quarter, ended March 31, 2013, total 217 million smartphones were shipped and India emerged as one of the most prominent Smartphone markets due to emergence of local vendors producing...

13.2% Of Game Developers Currently Develop Microsoft’s Xbox 360 Games, While 14% Planning To Build [Survey]

At present, game developers are more willing to develop apps for smartphones and tablets, compare to the desktop PCs. According to a recent survey from the Game Developer Conference, which is based on the polling of more than 2,500 North American developers, 55% of respondents are currently developing their games for mobile platform, 58% are planning to develop their next games...

Most Of App Developers Prefer HTML5, Instead of Making Native Apps [Survey]

At present, HTML5 seems one of the overwhelming app development platforms for developers. According to a recent survey, commissioned by Telerik’s Kendo UI over 5,000 developers worldwide during January 2013, majority of developers are willing to work on HTML5, instead of developing native apps for cross-platforms. Only 15% of developers are likely to go for native apps building for multiple...

Galaxy SIII Is Still The Most Desired Samsung Smartphone: 69% Of People Want To Get Their Hand On The Device

Samsung is currently quite aggressive with its Smartphone business, and it wants to widen the  gap in terms of mobile handset shipments with Apple. Undoubtedly, last year, Android succeeded to create a halo effect around the world with its strong mobile ecosystem. According to a recent survey report from ChangeWave, covering planned purchases for next 90 days ending March 2013,...

Ads On Mobile Apps And Online Videos Are Most Annoying: 70% Users Found It Interruptive [Study]

Majority of publishers are seeing their future on mobile platform, and they have started to monetize their websites for the platform. Indeed, it has become a matter of consideration that number of companies like Facebook has continuously been working on monetization of their mobile app. And mobile ad spend is expected to surpass TV ads spend soon, which is...

Dazeinfo Research: Crossed 2,500 Respondents In Just 60 Days of Launch

A new day and yet another reason to cherish; After 60 days of dedicated efforts - went into launch, incubation, promotion and marketing – Dazeinfo Research has touched the first milestone of 2,500 respondents on its first market research survey “Smartphone Usage by Indian Professionals”. Though, it’s not the destination we have actually targeted, reaching half of the way...

Apple Will Enjoy Upcoming Holiday Season, But Will Struggle With Shrinking Profit Margins !

It's beyond the shadow of doubts that Apple is now one of the world's most profitable technology companies, but it’s difficult to say whether the company could sustain its profit margin in forthcoming years or not. It’s expected that Apple has reached to its peak of profits. Actually, an increase in the cost of goods involved in the iPhone...

Enterprises Don’t Want To Take Risks With Windows 8 Tablet As BYOD: Only 4% Of Firms Have Specific Plan To Deploy Within 12 Months

Prior to the launch of Windows 8 powered Tablets, it was expected that enterprises would embrace these tablets as bring-your-own-device (BYOD) for their organizations. But the scenario is quite different this time, enterprises are reluctant to adopt these devices right off the bat as BYOD. Undoubtedly, upcoming 12 months are expected to be critical for Windows 8 Tablet vendors.According...

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YouTube Should Have Bid Adieu To Dislike Button Much Earlier?

Online video sharing platform YouTube can be a ruthless place for content creators targeted by 'dislike mobs'. And the site owners totally understand that...

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