The smartphone sales during ongoing Big Billion Days sales and Great Indian Festival is expected to set a new record during this festive month. Smartphones worth $1 billion would be sold during this five-day festive season and Flipkart and Amazon would be enjoying the lion’s share of the online smartphone sales.
According to the latest estimation by Counterpoint Research, online e-commerce players would account for the record 42% of the total smartphones sales in India in the month of October. Largely driven by Flipkart and Amazon, the India online smartphone sales would witness a record 75% YoY jump in sales during this festival season.
The aggressive penetration approach to the market is translating in a record sales for Flipkart and Amazon. The smartphone sales from Big Billion Days and Great Indian Festival will be doubled as compared to the last year festival month. It’s reported that Flipkart and Amazon are set to offer up to 62% discount on smartphones during the five-day festive period.
Besides, the cut-throat competition among smartphone manufacturers is resulting in higher sales. Almost every leading manufacturer wants to make the most of the festival excitement and has flooded the market with smartphones with a jaw-dropping price tag. The exclusive discounts, cash-back offers by eStores are like a cherry on the ice cream.
India Online Smartphone Sales: Record High
This year, the online smartphone market in India is all set to reach to new heights. According to Counterpoint, the online smartphone sales in India will account for 36% – the highest in the world – of the total smartphone sales this year. Undoubtedly, the festival season sales will be playing a key role.
The record growth in online smartphone sales would be largely due to the biggest war chest ever created by the top two e-commerce players in the country. Flipkart and Amazon, together, will capture 90% of the online smartphone sales in the month of October.
Flipkart would be accounting the highest ever share of the online smartphone sales during the month, thanks to the increased number of online-exclusive devices. On the other hand, Amazon would sell a record number of premium devices, primarily driven by immensely popular OnePlus 6, and jaw-dropping discount on Samsung Galaxy S9.
Xiaomi, Realme, Motorola, Infinix and Honor will be the key brands behind the record sales share Flipkart is estimated to capture in October.
It’s interesting to note that Xiaomi alone would capture over half of smartphone sales during this five-day festival month. To make its competitors run for their money, Xiaomi has employed an aggressive price-cut strategy to make shoppers fall for it. Redmi 5A, Note 5 Pro, Mi A2 and Redmi Y2 are listed with eye-popping discounts on Flipkart in a bid to lure online shoppers.
While every smartphone manufacturer is leaving no stone unturned to make the most of this festival month, the online smartphone sales would be dominated by Chinese players. It’s estimated that the 7 out of every 10 smartphones that would be sold during this five-day festive season will come from Chinese manufacturers.
The Big Billion Days and Grand Indian Festival are just kicked-off and smartphone manufacturers, along with eStores have equipped themselves to lure customers and compete with each other in the most efficient manner. Now, it is up to the shoppers to decide who will be ruling the online smartphone market during this festive month. However, one thing is certain, it’s going to be customers who will be the ultimate winners of the ongoing war in this festive season.