Counterpoint Research

As the Price of 5G Smartphones Drops 30%, More People Rush to Buy 5G Smartphones [REPORT]

The world is accelerating the adoption of 5G technology in every way imaginable. The demand for 5G smartphones, in particular, is skyrocketing across the globe, with OEMs racing to launch high-tech devices with jaw-dropping features and specifications at increasingly...

India Smartphone Shipments Q2 2024: Xiaomi Ships More Smartphones, But Samsung Makes More Money

After witnessing growth in shipments for two consecutive quarters, India's smartphone market again experienced a 2% YoY decline in shipments in Q2 2024. Despite this overall decline, Xiaomi emerged as the largest smartphone brand in India, outshining Vivo, albeit...

Best Selling GenAI Smartphones Q1 2024: Samsung Claims Top Three Spots With 58% Share

Generative Artificial Intelligence (GenAI) is revolutionizing the global smartphone industry. Major Android OEMs such as Samsung, Xiaomi, Vivo, and others are already making significant strides by launching smartphones with GenAI technology. Interestingly, GenAI-capable smartphones accounted for 6% of global...

Vivo Leapfrogs Samsung And Xiaomi to Emerge As the Top Smartphone Brand in India!

India's smartphone market has transformed rapidly over the past decade, with shifting consumer preferences fueling intense competition among global OEMs. Interestingly, Vivo has emerged as India's top smartphone brand in Q1 2024, outperforming both Samsung and Xiaomi. Vivo's market...

Apple Accounted For 50% of the Global Smartphone Revenues in 2023: Is Premiumization Leaving Android Behind?

As the average selling price (ASP) for smartphones has increased over the years, so has the revenue booked by Original Equipment Manufacturers (OEMs) worldwide. Not surprisingly, Apple, known for consistently launching the most expensive iPhone models, has maintained its...

India Smartphone Shipments Grew 25% YoY in Q4 2023: Samsung Slipped to Third Spot

India’s smartphone market has finally revived in Q4 2023 after five consecutive quarters of either declining or stagnant yearly growth in shipments. The noteworthy 25% YoY growth in smartphone shipments during the fourth quarter was primarily driven by the...

India Smartphone Shipments Q3 2023: Xiaomi Reclaimed Second Spot With Bold 5G Move

After enduring four consecutive quarters of declining shipments, India's smartphone market is now experiencing a gradual resurgence in consumer demand, fueled by the ongoing Festive Season Sale. Approximately over 45 million smartphones were shipped during Q3 2023, with a...

India Smartphone Market Q2 2023: Vivo Is An Emerging Threat To Market Leader Samsung

The demand for smartphones worldwide has slowed in the last few quarters, affecting major manufacturers and OEMs. Even India, known for its rapid population growth and insatiable appetite for smartphones, has not been immune to this trend. According to...

Can Xiaomi’s Offline Strategy Help It Regain Its Supremacy In India Smartphone Market?

Xiaomi's remarkable journey in the Indian smartphone market, from its grand entrance to becoming the biggest brand, is nothing but a surprising yet aspiring growth story. However, after a successful eight-year run, the company faced multiple setbacks, including poor...

The Rise of Foldable Smartphones Amidst the Fierce Battle in China and Beyond: 64% YoY Growth in Q1 2023

A few decades ago, nobody could have imagined that smartphones in the future would not only simplify our daily tasks with astonishing built-in features, but also mesmerise us with their stunning designs. But, the age of foldable smartphones has...
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Latest News

Kharagpur Data Science Hackathon 2025: Bigger, Bolder, and More Exciting Than Ever!

The Kharagpur Data Analytics Group, a student-driven research society at IIT Kharagpur, proudly presents the 5th edition of the...
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