LinkedIn Is 3X More Effective Than Facebook But Still Trails Behind In B2B Social Media Usage

Must Read

End Of Free Ride For Ola And Uber: GOI Sets New Rules For Cab Aggregators!

For long Ola and Uber have been enjoying the free ride on charging surge price from customers...

Amazon Gets Slapped With Penalty As GOI Prepares To Tighten The Noose On Ecommerce Players!

In a recent move, the Indian Government slapped Amazon on its wrist for not mentioning the country...

Backed By First-Time Shoppers, Flipkart And Amazon Dominated Festive Online Sales in India

It seems like Flipkart and Amazon squeezed the most out of the month-long festive season in India...

B2B companies are now turning more aware of Social Media and planning to use it properly in future by generating brand awareness, demand generation, better understanding of market perception, to score leads through social activities/demographics and broaden the reach. B2B marketers are enhancing their social media marketing strategy to drive more customers towards their brand and Facebook is leading their efforts as 80% companies are leverage over it followed by Twitter and LinkedIn with 78% and 51% respectively.

Interestingly, 64% of companies use social media for brand promotion and as an effectively engaging marketing strategy but still companies don’t understand properly how to leverage on social media and make a plan for their company on social networking sites. On the other hand, PR/Communications very actively participate on social media and manage it, 26% of social media is managed by PR department. Shockingly, 43% of the companies don’t have any proper strategy or plan on social media and 18% don’t have proper tools to make best use of social media for marketing.

Crucial Reasons For Brands To Be Active On Social Media:

  • Is to generate awareness 83%
  • To encourage social sharing 56%
  • To gain trust and followers 55%
  • Get visitors to share company’s messages to broaden the reach 56%
  • Better understanding of market perception 22%

The below Infographic shows how B2B companies leverage on social media?

Advertisements

How B2B Companies Leverage On Social Media

1 COMMENT

  1. This is an interesting article. We actually find that our B2B customer using http://www.oktopost.com  are using LinkedIn for successful content distribution and lead generation. I guess it’s about the maturity of a marketing team that will determine how they use social media and for which disciplines.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest News

Google Is Dragged To Court For Spying On Employees And Firing Them!

It seems like Google is finally going to pay their dues for spying on their employees!

Exclusive: PhonePe Raises ₹5,000 Crore At A Valuation of ₹45,000 Crore

The digital payment company PhonePe has raised Rs 5,000 crore (approx $690 million) in a fresh round of funding. After the new...

Pre-Pandemic Level Job Recovery To Not Become A Reality Till 2024!

The COVID-19 pandemic led to millions of job losses all around the world. Now, while many reports suggest the global economy is...

Apple Mac Devices Are Being Affected By A New Malware Meant To Spy And Steal Information

If you are a Macbook user, then beware! There’s a new form of malware doing rounds on the internet and specifically targeting...

Decoding Slack Acquisition: A Move To Give Microsoft Taste Of Their Own Medicine?

The acquisition of Slack has left many surprised. The popular workplace messaging app Slack recently sold its business to...

The Launch of ATT Feature Will Make Apple-Facebook Privacy Feud Nasty

Apple's firm stand has itched Facebook's co-founder Mark Zuckerberg. Much of today's internet usage has become heavily...

In-Depth: Dprime

Will ‘TikTok By Microsoft’ Be A Winner?

For the last two years, TikTok has been in the public eye for all sorts of reasons. First, it was the exploded...

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter,...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one...

More Articles Like This