LinkedIn Is 3X More Effective Than Facebook But Still Trails Behind In B2B Social Media Usage

Must Read

B2B companies are now turning more aware of Social Media and planning to use it properly in future by generating brand awareness, demand generation, better understanding of market perception, to score leads through social activities/demographics and broaden the reach. B2B marketers are enhancing their social media marketing strategy to drive more customers towards their brand and Facebook is leading their efforts as 80% companies are leverage over it followed by Twitter and LinkedIn with 78% and 51% respectively.

Interestingly, 64% of companies use social media for brand promotion and as an effectively engaging marketing strategy but still companies don’t understand properly how to leverage on social media and make a plan for their company on social networking sites. On the other hand, PR/Communications very actively participate on social media and manage it, 26% of social media is managed by PR department. Shockingly, 43% of the companies don’t have any proper strategy or plan on social media and 18% don’t have proper tools to make best use of social media for marketing.

Crucial Reasons For Brands To Be Active On Social Media:

  • Is to generate awareness 83%
  • To encourage social sharing 56%
  • To gain trust and followers 55%
  • Get visitors to share company’s messages to broaden the reach 56%
  • Better understanding of market perception 22%

The below Infographic shows how B2B companies leverage on social media?

Advertisements

How B2B Companies Leverage On Social Media

1 COMMENT

  1. This is an interesting article. We actually find that our B2B customer using http://www.oktopost.com  are using LinkedIn for successful content distribution and lead generation. I guess it’s about the maturity of a marketing team that will determine how they use social media and for which disciplines.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest News

Apple And Google Are Changing Norms: Go Default with Gmail and Chrome On the New iOS 14

For long Apple iPhone and iPad users are forced to use Gmail and Chrome as an optional...

Apple Store In India: More Of Disappointment Than Excitement?

Apple has started making moves to strengthen its presence in India. With the launch of Apple online store in India today, the...

The Advantages of Java Logging

If you're a fan of Java logging, you already know that there are three main types, Log4j, Log4j2, and SLF4j. They all...

Jio Postpaid Plus Plan Offers Free Netflix And Amazon Prime To Give Airtel and Vi Run For Their Money?

The just launched Jio Postpaid Plus plan is making heads turned. Just when you think Mukesh Ambani led...

TikTok Oracle Deal: China is Not Happy

Beijing is not at all happy with how the TikTok-Oracle deal panned out! In an editorial, Global Times, the...

TikTok Oracle Deal: Confusion, Contradictions and Quest for Control

Another day Another verbal volley. TikTok Oracle deal saga continues. The tug-of-war with the back and forth statements surrounding...

In-Depth: Dprime

Will ‘TikTok By Microsoft’ Be A Winner?

For the last two years, TikTok has been in the public eye for all sorts of reasons. First, it was the exploded...

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter,...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one...

More Articles Like This