social media marketing

Is There A Best Time to Post And Promote Content On Social Media Platforms?

Social media marketing is all about posting engaging content at the right time. The digitization of consumption modes and patterns has led to an enormous surge in online content. All industries today post...

How Video is Transforming Social Media Marketing!

In this digitization world, most of the organizations are using social media platforms to grab the attention of visitors and experience massive growth in their business. You will be surprised to know that more than 1 billion...

How Top Brands In India Are Using Social Media Platforms In 2014, And Succeeding [STUDY]

Social media marketing spend in India has been growing considerably at around 68% CAGR over previous two financial years. In the FY 2014, social media constituted 18% of overall online promotion spend, which stood at INR 495 crore. Given this...

Email Marketing Was Preferred By 77% Of Marketers, Followed By Social Media (72%)! [REPORT]

Social media sites like Facebook Inc. (NASDAQ:FB) and Twitter Inc. (NYSE:TWTR) might have revolutionized the advertising world for businesses of all kinds for top brands, SMBs, local brands and every other major sector, yet it lacks behind e-mail marketing...

LinkedIn Is 3X More Effective Than Facebook But Still Trails Behind In B2B Social Media Usage

B2B companies are now turning more aware of Social Media and planning to use it properly in future by generating brand awareness, demand generation, better understanding of market perception, to score leads through social activities/demographics and broaden the reach....

Social Media Marketing: 91% of B2B Marketers Leverage Upon Social Media

Social Media is massively growing in its user base and it has transformed into the most cardinal component for marketing. Companies are leveraging themselves on Social Networking sites and making the best out of it by adopting new methods...

Social Media Careers: 30% Brands Are Failing Due To Unskilled Man Power [Infographic]

Social Media networking sites are not just to connect and socialize with people but if used properly they provide many money making opportunities. Social media careers are on the rise as small and large businesses are ready to invest...

Email Vs Social Media: Globally 90% Of Online Users Are Subscribers [REPORT]

As Social media came into picture it was thought that Email subscription will fall and social media will take over Email but Surprisingly, when it comes to Email Vs Social media 90% of online users are subscribers followed by fans...

61% Of SMBs Get “No” ROI From Social Media Activities And Find Facebook “Hardest To Maintain” !! [Survey]

Despite the hype surrounding social media, SMBs invest a large chunk of capital on email - still restores a larger share of marketing spend than any of its contemporaries this year. Small and midsize businesses are allocating the largest share...

Social Media Marketing: Social Strategy Is Connected To Social Goals And Outcomes [Report]

Social media marketing is the best way to connect with consumers, build social brand presence and understand consumers need. A couple of days before we had presented a mix of many reports from reputed firms who analysed digital marketing trends for...
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Windfall! Online Grocery Market In India Looks Set For Purple Patch Ahead

Silver linings are clearly in short supply in the pandemic fuelled world that we have come to...
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$4.6 Billion Incentive For Companies To Push Electric Vehicle Adoption In India

The Electric Vehicle (EV) market in India is at a nascent stage. So far, the sales of EVs have been encouraging, albeit...

Amazon Luna Is Here To Eat Into The Cloud Gaming Market, Dominated By Google And Microsoft

The cloud gaming space has been one of the key interest areas of Amazon for quite some time. Today, the eCommerce giant...

Facebook’s Chasm Of Distrust: An Ever-Deepening Divide

Facebook, the world's most popular social media platform has failed measurably as it is voted as the least trusted social media platform...

With 9.8 Million Users Coursera Observes Boom Of Online Education In India

The global outbreak of Covid-19 has changed the lifestyle of people and almost every industry has resorted to online in a bid...