Tag: social media marketing

Social media marketing spend in India has been growing considerably at around 68% CAGR over previous two financial years. In the FY 2014, social media constituted 18% of overall online promotion spend, which stood at INR 495 crore.Given this promise and high level of interest, it then becomes an eventuality to study social media strategies to understand how companies...

Social media sites like Facebook Inc. (NASDAQ:FB) and Twitter Inc. (NYSE:TWTR) might have revolutionized the advertising world for businesses of all kinds for top brands, SMBs, local brands and every other major sector, yet it lacks behind e-mail marketing methods in terms of usage rate. Although, social media provides user engagement in various forms like pictures, videos and blogs,...

B2B companies are now turning more aware of Social Media and planning to use it properly in future by generating brand awareness, demand generation, better understanding of market perception, to score leads through social activities/demographics and broaden the reach. B2B marketers are enhancing their social media marketing strategy to drive more customers towards their brand and Facebook is leading their...

Social Media is massively growing in its user base and it has transformed into the most cardinal component for marketing. Companies are leveraging themselves on Social Networking sites and making the best out of it by adopting new methods to achieve brand awareness and increase in their sales. 91% of B2B marketers leverage on Social Networking sites for content marketing....

Social Media networking sites are not just to connect and socialize with people but if used properly they provide many money making opportunities. Social media careers are on the rise as small and large businesses are ready to invest huge sum of amount on social media marketers. Surprisingly, the large number of likes, tweets, pins and circles can literally...

As Social media came into picture it was thought that Email subscription will fall and social media will take over Email but Surprisingly, when it comes to Email Vs Social media 90% of online users are subscribers followed by fans on Facebook and followers on Twitter. Australia's 50% population is on Facebook but still they lag behind from Brazil as...

Despite the hype surrounding social media, SMBs invest a large chunk of capital on email - still restores a larger share of marketing spend than any of its contemporaries this year. Small and midsize businesses are allocating the largest share of their marketing budgets to email, with more than half spending up to 20% of their total marketing dollars on...

Social media marketing is the best way to connect with consumers, build social brand presence and understand consumers need. A couple of days before we had presented a mix of many reports from reputed firms who analysed digital marketing trends for this year, which can give you a clear idea of market spending.Its said that marketing professionals world-wide focus on social marketing this year. And, social...

Social media is a networked platform for sharing information and interacting with others. It is different from traditional media in that there are no (or low) barriers to content creation and sharing among participants. For the most part, interested users self-select into a social network.Business to business marketing has made LinkedIn its prime focus in marketing compared to Facebook...

Social networking is the best way to connect with consumers, build social brand presence and understand consumers need.Adopting the best social media marketing tactics in your business can take your business to a new edge. And, those who are thinking about social media spending can definitely invest, as a percentage of marketing budgets will be increased to more than two folds over the next...

Social media marketing is the best way to connect with consumers, build social brand presence and understand consumers need. A couple of days before we had presented a mix of many reports from reputed firms who analysed digital marketing trends for this year, which can give you a clear idea of market spending.Adopting the best social media marketing tactics...

Adopting social media marketing channel in your marketing is one of the best tactics to improve your business. Its said that marketing professionals world-wide focus on social marketing this year. And, social media spending as a percentage of marketing budgets will be increased to more than two folds over the next five years. So social media has a great fortune in terms of marketing.Take...

Adopting social media marketing strategy in your business is one of the best tactics to improve your business. 56% of marketers worldwide say that they want to integrate their Email marketing with social marketing this year. Also, marketing professionals world-wide focus on social marketing this year. In addition, 80% of them said they planned to use social media data in their broader marketing...

As marketers increase use in digital technologies, traditional media undergoes a huge suffering. Traditional mass media once offered marketers the most advantages to reach their audiences in a wider scale, but now the situations now have basically murdered the traditional media marketing. Here is an other report which proves the suffering of traditional marketing.According to a new poll of U.S....

Visual social marketing proves to be the best of all other marketing strategies. It uses videos, photos/images or any other kind of visual content which helps give out the message you want to convey. Also it is the biggest marketing trend nowadays.Its said that 90% of the information which reaches brain is in the visual form and images in the brain...

If you think your brand needs a social media presence, you're the person in charge of building it. A good social media presence of a brand enhances the purchasing ability of the consumer.Take a look at this infographic from Intuit, While creating a social media presence for a brand is a major task, this infographic makes it easy by breaking down...