social media marketing

Will ASCI’s New Guidelines Disrupt The Influencer Marketing Space?

Yesterday, the Advertising Standards Council of India (ASCI) released a new set of draft guidelines for social media influencers and called for distinct disclosures when they collaborate with different brands for paid partnerships. A prominent labelling as sponsored and no...

Using LinkedIn for Business Must Be Your Top Priority in 2021

LinkedIn is one of the most impactful social media networks in 2021. It's designed to attract more attention to your business and to help the employers and the employees meet. The number of LinkedIn users has surpassed 740 million...

How to Create the Best Marketing Strategy for 2021

Are you struggling with proper online advertising? If your answer is yes, we have a few tricks and tips that could help you get the most out of your 2021 marketing strategy. As 2020 is about to end, many...

Is There A Best Time to Post And Promote Content On Social Media Platforms?

Social media marketing is all about posting engaging content at the right time. The digitization of consumption modes and patterns has led to an enormous surge in online content. All industries today post and promote their content online, be...

How Video is Transforming Social Media Marketing!

In this digitization world, most of the organizations are using social media platforms to grab the attention of visitors and experience massive growth in their business. You will be surprised to know that more than 1 billion hours are...

How Top Brands In India Are Using Social Media Platforms In 2014, And Succeeding [STUDY]

Social media marketing spend in India has been growing considerably at around 68% CAGR over previous two financial years. In the FY 2014, social media constituted 18% of overall online promotion spend, which stood at INR 495 crore. Given this...

Email Marketing Was Preferred By 77% Of Marketers, Followed By Social Media (72%)! [REPORT]

Social media sites like Facebook Inc. (NASDAQ:FB) and Twitter Inc. (NYSE:TWTR) might have revolutionized the advertising world for businesses of all kinds for top brands, SMBs, local brands and every other major sector, yet it lacks behind e-mail marketing...

LinkedIn Is 3X More Effective Than Facebook But Still Trails Behind In B2B Social Media Usage

B2B companies are now turning more aware of Social Media and planning to use it properly in future by generating brand awareness, demand generation, better understanding of market perception, to score leads through social activities/demographics and broaden the reach....

Social Media Marketing: 91% of B2B Marketers Leverage Upon Social Media

Social Media is massively growing in its user base and it has transformed into the most cardinal component for marketing. Companies are leveraging themselves on Social Networking sites and making the best out of it by adopting new methods...

Social Media Careers: 30% Brands Are Failing Due To Unskilled Man Power [Infographic]

Social Media networking sites are not just to connect and socialize with people but if used properly they provide many money making opportunities. Social media careers are on the rise as small and large businesses are ready to invest...

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Facebook Ups The Ante Against Data Scrappers: Files Lawsuit For Harvesting Users’ Information

If your business has got anything to do with scrapping data from various websites, it's time for you to...