social media marketing

Yesterday, the Advertising Standards Council of India (ASCI) released a new set of draft guidelines for social media influencers and called for distinct disclosures when they collaborate with different brands for paid partnerships. A prominent labelling as sponsored and no...

LinkedIn is one of the most impactful social media networks in 2021. It's designed to attract more attention to your business and to help the employers and the employees meet. The number of LinkedIn users has surpassed 740 million...

Are you struggling with proper online advertising? If your answer is yes, we have a few tricks and tips that could help you get the most out of your 2021 marketing strategy. As 2020 is about to end, many...

Social media marketing is all about posting engaging content at the right time. The digitization of consumption modes and patterns has led to an enormous surge in online content. All industries today post and promote their content online, be...

In this digitization world, most of the organizations are using social media platforms to grab the attention of visitors and experience massive growth in their business. You will be surprised to know that more than 1 billion hours are...

Social media marketing spend in India has been growing considerably at around 68% CAGR over previous two financial years. In the FY 2014, social media constituted 18% of overall online promotion spend, which stood at INR 495 crore. Given this...

Social media sites like Facebook Inc. (NASDAQ:FB) and Twitter Inc. (NYSE:TWTR) might have revolutionized the advertising world for businesses of all kinds for top brands, SMBs, local brands and every other major sector, yet it lacks behind e-mail marketing...

B2B companies are now turning more aware of Social Media and planning to use it properly in future by generating brand awareness, demand generation, better understanding of market perception, to score leads through social activities/demographics and broaden the reach....

Social Media is massively growing in its user base and it has transformed into the most cardinal component for marketing. Companies are leveraging themselves on Social Networking sites and making the best out of it by adopting new methods...

Social Media networking sites are not just to connect and socialize with people but if used properly they provide many money making opportunities. Social media careers are on the rise as small and large businesses are ready to invest...