social media marketing

Social media marketing is all about posting engaging content at the right time. The digitization of consumption modes and patterns has led to an enormous surge in online content. All industries today post...

In this digitization world, most of the organizations are using social media platforms to grab the attention of visitors and experience massive growth in their business. You will be surprised to know that more than 1 billion...

Social media marketing spend in India has been growing considerably at around 68% CAGR over previous two financial years. In the FY 2014, social media constituted 18% of overall online promotion spend, which stood at INR 495 crore. Given this...

Social media sites like Facebook Inc. (NASDAQ:FB) and Twitter Inc. (NYSE:TWTR) might have revolutionized the advertising world for businesses of all kinds for top brands, SMBs, local brands and every other major sector, yet it lacks behind e-mail marketing...

B2B companies are now turning more aware of Social Media and planning to use it properly in future by generating brand awareness, demand generation, better understanding of market perception, to score leads through social activities/demographics and broaden the reach....

Social Media is massively growing in its user base and it has transformed into the most cardinal component for marketing. Companies are leveraging themselves on Social Networking sites and making the best out of it by adopting new methods...

Social Media networking sites are not just to connect and socialize with people but if used properly they provide many money making opportunities. Social media careers are on the rise as small and large businesses are ready to invest...

As Social media came into picture it was thought that Email subscription will fall and social media will take over Email but Surprisingly, when it comes to Email Vs Social media 90% of online users are subscribers followed by fans...

Despite the hype surrounding social media, SMBs invest a large chunk of capital on email - still restores a larger share of marketing spend than any of its contemporaries this year. Small and midsize businesses are allocating the largest share...

Social media marketing is the best way to connect with consumers, build social brand presence and understand consumers need. A couple of days before we had presented a mix of many reports from reputed firms who analysed digital marketing trends for...