Social Media and latest technology powered inbound marketing techniques have revolutionized the way business of sales in the B2B industry takes place. B2B marketers are largely using Facebook Inc. (NASDAQ:FB), LinkedIn Corp (NYSE:LNKD) and Twitter Inc. (NYSE:TWTR) to generate leads....
B2B companies are now turning more aware of Social Media and planning to use it properly in future by generating brand awareness, demand generation, better understanding of market perception, to score leads through social activities/demographics and broaden the reach....
