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B2B Marketing : Inbound Marketing Costs 62% Less Per Lead Than Outbound Marketing [INFOGRAPHIC]

Social Media and latest technology powered inbound marketing techniques have revolutionized the way business of sales in the B2B industry takes place. B2B marketers are largely using Facebook Inc. (NASDAQ:FB), LinkedIn Corp (NYSE:LNKD) and Twitter Inc. (NYSE:TWTR) to generate leads. LinkedIn is most vital as a majority of the crowd engages on the platform for serious business purposes.Outbound marketing, also...

LinkedIn Is 3X More Effective Than Facebook But Still Trails Behind In B2B Social Media Usage

B2B companies are now turning more aware of Social Media and planning to use it properly in future by generating brand awareness, demand generation, better understanding of market perception, to score leads through social activities/demographics and broaden the reach. B2B marketers are enhancing their social media marketing strategy to drive more customers towards their brand and Facebook is leading their...

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YouTube Should Have Bid Adieu To Dislike Button Much Earlier?

Online video sharing platform YouTube can be a ruthless place for content creators targeted by 'dislike mobs'. And the site owners totally understand that...

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