B2B Marketing

B2B Marketing : Inbound Marketing Costs 62% Less Per Lead Than Outbound Marketing [INFOGRAPHIC]

Social Media and latest technology powered inbound marketing techniques have revolutionized the way business of sales in the B2B industry takes place. B2B marketers are largely using Facebook Inc. (NASDAQ:FB), LinkedIn Corp (NYSE:LNKD) and Twitter Inc. (NYSE:TWTR) to generate leads....

LinkedIn Is 3X More Effective Than Facebook But Still Trails Behind In B2B Social Media Usage

B2B companies are now turning more aware of Social Media and planning to use it properly in future by generating brand awareness, demand generation, better understanding of market perception, to score leads through social activities/demographics and broaden the reach....

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India Is Ready To Bury TikTok, Forever!

Having faced months in the wilderness, it looks like TikTok and the Chinese app contingent are set...
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Apple, Social Casino Apps, And An Illegal Partnership: Minting Billions?

Getting sued is a frequent affair for Apple Inc. (NASDAQ:AAPL) and therefore it is no surprise when a new lawsuit against the...

Masayoshi Son Bids Adieu To SoftBank Telecom Unit For Something Big!

Masayoshi Son is bidding adieu to the domestic telecommunication unit that has long been central to his technology empire SoftBank Corp and...

Judgement Day For LG: Time To Bid Adieu To Smartphone Market!

When the going gets tough, the tough get going. But that doesn't seem to fit in case of LG Smartphone business.

Amazon Prime Video: End Of Subscriber Hunt And Beginning Of An Ad-Fuelled Future!

The streaming landscape of India is going through a rapid transformation. Seems like it is no longer about raking in subscribers by...