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LinkedIn Is 3X More Effective Than Facebook But Still Trails Behind In B2B Social Media Usage

B2B companies are now turning more aware of Social Media and planning to use it properly in future by generating brand awareness, demand generation, better understanding of market perception, to score leads through social activities/demographics and broaden the reach. B2B marketers are enhancing their social media marketing strategy to drive more customers towards their brand and Facebook is leading their...

Twitter Draws 82% Of Leads, But Facebook Drags More Social B2B Traffic [Report]

B2B conversation rates as per 2012
While there is much discussion about social media, this report by Optify says that, though social media tracks massive users' attention towards it, still accounts for only a fraction of traffic and leads only the U.S B2B websites.Here is a mix of reports speaking about B2B traffic and their interest in investments on their own company websites over social media. And,...

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YouTube Should Have Bid Adieu To Dislike Button Much Earlier?

Online video sharing platform YouTube can be a ruthless place for content creators targeted by 'dislike mobs'. And the site owners totally understand that...

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