Mobile Advertisement Revenue To Reach $2.55 Billion By 2014 [Study]

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Advertisement acts as a backbone for survival of  companies in worldwide market. It’s also a major source of revenue for almost every social media network. Recent study suggests that revenue of social media advertising market will touch $5.5 billion mark in 2011 and will grow to $8.2 billion by the end of next year. It has been forecasted that mobile advertising revenue in U.S.will reach $2.55 billion by 2014, up from $1.1 billion in current year. Sharply reacting to all such facts, Facebook has recently launched an app “Facebook for iPad” for tap huge number of iPad users across the globe.

According to eMarketers – a research firm:

  • 28.9 million people (or 12 percent of the U.S.adult population) will have e-readers by 2012, up from 20.6 million in 2011;
  • By 2013, there will be 91.5 million mobile gamers and 35.6 million mobile coupon users;

Another leading ad network company, called LeadBolt, enlightens that in today’s market:

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  • Tablets represent 1.8 percent of Internet traffic;
  • More than 350 million active users currently access Facebook through mobile devices.
  • People who access Facebook on mobile devices are twice as active on the social network as those who don’t, and
  • Android is now the number one smartphone platform.

Facebook has announced that Social Channels, previously available only to websites and apps on Facebook.com, will now allow mobile developers to use bookmarks, requests, and the news feed to help drive discovery and distribution of their apps.

Facebook also announced that Developers can now tap into its Facebook Credits payment system and use it exclusively, ensuring a consistent experience no matter how the apps are accessed.

The global mobile advertisement market has been forecasted to reach $3.3 billion in 2011. However, Overall Mobile commerce industry is expected to settle down with $31 billion by 2016. In 2010, India emerged as the biggest mobile advertisement market with 5.8 billion ad impressions, supporting ASIA as biggest contributor in mobile ad impressions with 12.4 billion.

Readers’ what’s your views? Will you look forward for more app by Facebook on mobile?

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