As marketers increase use in digital technologies, traditional media undergoes a huge suffering. Traditional mass media once offered marketers the most advantages to reach their audiences in a wider scale, but now the situations now have basically murdered the traditional media marketing. Here is an other report which proves the suffering of traditional marketing.
According to a new poll of U.S. marketers conducted by Gartner, corporate websites are ranked as the top digital activity for marketing success — out beats marketing on social networks such as Facebook, Twitter and LinkedIn. However, Social media marketing shows its importance, as the next most important activity.
The survey was conducted in November and December of 2012, surveyed about 250 U.S. marketers whose annual revenue is more than $500 million, across six industries (financial services and insurance, high-tech, manufacturing, media, retail and healthcare).