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The world's largest micro-blogging site Twitter Inc. (NYSE:TWTR) made a sparkling start at silicon-valley's most awaited IPO in years, converting a majority of investors into millionaires overnight. The original share price of $26, rose up by a whopping 73% on the opening day and...

With the shopping season approaching closer, consumers are enthusiastic and are planning their holiday shopping schedule, at the same time the U.S companies are gearing up for some epic shopping deals and offering various incentives to attract shopaholics. A majority of...

A majority of upcoming brands across the globe invest heavily in advertisements, operations, marketing and other business segments expecting flourishing results on long-term basis. But, few countable ones spend time and money in analyzing or studying the consumer behavior, economic...

Mobile is the future and video content will continue to drive the growth of online publishing markets worldwide. Yet, in spite of this, Indian mobile data network providers are failing to scale up and can’t seem to beat, the...

The most anticipated shopping season has nearly begun as a majority of retailers across the globe have started advertising in full swing and offering attractive deals and offers to customers. A combined 14-17% growth (for 2013) this holiday season,...

Social media has introduced numerous opportunities for brands to engage directly with customers on Facebook Inc. (NASDAQ:FB), Twitter Inc.(NYSE:TWTR), YouTube, Vine and Instagram. More than 79% of world-wide brands communicate their message or market their content in various rich media...

With the emergence of an endless number of brands across products of various categories, consumers are effectively choosing /switching brands based on their requirements, buying capacity, additional incentives provided by retail stores and other criteria. Brands are innovating by...

Customer loyalty is the most decisive factor for any brand to remain at the top of the ladder and promote a continuous flow of income. Many shopaholics buy newly launched products from emerging brands or retail stores but hardly a handful...

Top brands across the globe are embracing the social media marketing revolution and extracting maximal benefits out of it. Social media teams are continuously redefining their strategies and approach towards their loyal fan base by adopting latest trends and coordinating...

Eruptive nature of Twitter Inc. (NYSE:TWTR) is both a boon and a curse to online brands. Customers enjoy interacting with brands on Twitter as it is more lively and realistic. Brands are benefited from using Twitter to promotion/launch, but same...