Nielsen

Spending Behaviour Of Indians: Liquor And Dine-Out Would be Affected The Most!

The spending behaviour of Indians after the lockdown is removed is an interesting topic to study. While essential products and services will be high in demand, there are few products that people are desperately looking to buy...

Price is Not the Most Influential Element For Shoppers [REPORT]

In the era of mobile and internet, brands are always ready to go to any extent in a bid to acquire customers. While every brand employs different strategies, the one that is the most common and probably the most...

PayTM, Freecharge And Mobikwik: The Dawn of Mobile Wallet Apps in India [REPORT]

The growing adoption of smartphone and mobile internet has given a much-needed boost to mobile wallet industry in India. Players like PayTM, MobiKwik, Freecharge are all set to take the charge of the next revolution in mobile space.  In a...

Digital Effects On In-Store Shopping: 59% Shoppers Look For Coupons Online As Pre-Store Digital Activity [Report]

The new avatar of shopping is evident with eCommerce squeezing in stealthily. Though, the online retail shopping is yet to have a sizable chunk of the total retail market the digital medium definitely has an impact on the offline...

Global Online Grocery Industry: 25% Shoppers Buy Online, 55% Willing To Try [REPORT]

In the ear of Internet and communication, each industry is trying to make its way online. The latest trend comes from the grocery industry where the players are looking forward to entering into the untapped digital market. According to a...

Online Browsing Superseding Buying in Asia-Pacific In Comparison To Latin America!

With the internet user base reaching the third billion mark by the end by of 2014, more and more marketers are now clasping this lucrative platform to endorse their products, which in turn has proved to be the driving...

50% Gamers Are Spending Playing-Time On Smartphone And Tablet !

In respect to gaming world in current market where gaming companies prolong to generate new addictive games, applications and new generation consoles, gaming has a wide range of experiences and options for gamers to hold on to. A new...

Smartphone Users Doubled In Urban India: Recorded 89% Y-O-Y Growth In 2013!

Smartphone usage is seeing an urban explosion in India with a whopping 51 million users in 2013. From 27 million users in 2012, the urban Smartphone market grew almost 89% in the country in the last one year according...

Facebook Inc. (FB) Beats Google In The List Of Top Smartphone Apps For 2013

As the year is approaching to an end, the lists of Top and Best of 2013 are flooding the internet. Following the trend, leading research firm Nielsen is out with the list of Top Smartphone Apps Of 2013. No...

Consumer Confidence Index (CCI) To Be Considered For Framing Business Strategies! Must Read For Marketers [STUDY]

A majority of upcoming brands across the globe invest heavily in advertisements, operations, marketing and other business segments expecting flourishing results on long-term basis. But, few countable ones spend time and money in analyzing or studying the consumer behavior, economic...
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Google Boots Out 3 Immensely Popular Android Apps from Play Store: Questions About Content Policing Resurface

With such a flourishing wilderness of Android apps on the Google Play Store, there is every likelihood...
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Reliance Future Group Deal In The Soup: SIAC Orders To Put The Deal On Hold

When Reliance agreed to acquire Future Group for $3.4 billion, recently, the share of Reliance Industries Limited rallied on the stock market....

Can Facebook Be Trusted For Newly Announced Hosting and Shopping Services?

Every coin has two sides. For Facebook Inc. (NASDAQ:FB), the positive side says that it has launched interesting, new features to further...

When the Going Gets Tough, the Tough Gather Online

Tech shows; we all know them, love them, and wish we could get to them. Unfortunately, that's not always possible. Or is...

Flipkart, Amazon Hurtle To Secure Their Slice in Aditya Birla Fashion

The battle conch for the festive season has already been blown. Now in a bid to take control of a new frontier,...