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Price is Not the Most Influential Element For Shoppers [REPORT]

In the era of mobile and internet, brands are always ready to go to any extent in a bid to acquire customers. While every...
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PayTM, Freecharge And Mobikwik: The Dawn of Mobile Wallet Apps in India [REPORT]

The growing adoption of smartphone and mobile internet has given a much-needed boost to mobile wallet industry in India. Players like PayTM, MobiKwik, Freecharge...
digital influence on offline shopping 2015

Digital Effects On In-Store Shopping: 59% Shoppers Look For Coupons Online As Pre-Store Digital...

The new avatar of shopping is evident with eCommerce squeezing in stealthily. Though, the online retail shopping is yet to have a sizable chunk...

Global Online Grocery Industry: 25% Shoppers Buy Online, 55% Willing To Try [REPORT]

In the ear of Internet and communication, each industry is trying to make its way online. The latest trend comes from the grocery industry...

Online Browsing Superseding Buying in Asia-Pacific In Comparison To Latin America!

With the internet user base reaching the third billion mark by the end by of 2014, more and more marketers are now clasping this...

50% Gamers Are Spending Playing-Time On Smartphone And Tablet !

In respect to gaming world in current market where gaming companies prolong to generate new addictive games, applications and new generation consoles, gaming has...

Smartphone Users Doubled In Urban India: Recorded 89% Y-O-Y Growth In 2013!

Smartphone usage is seeing an urban explosion in India with a whopping 51 million users in 2013. From 27 million users in 2012, the...

Facebook Inc. (FB) Beats Google In The List Of Top Smartphone Apps For 2013

As the year is approaching to an end, the lists of Top and Best of 2013 are flooding the internet. Following the trend, leading...

Consumer Confidence Index (CCI) To Be Considered For Framing Business Strategies! Must Read For...

A majority of upcoming brands across the globe invest heavily in advertisements, operations, marketing and other business segments expecting flourishing results on long-term basis....

Loyalty Programs Favored By 92% Of Consumers From Developing Countries Of Asia! [STUDY]

With the emergence of an endless number of brands across products of various categories, consumers are effectively choosing /switching brands based on their requirements,...

41% Of World Wide Shoppers Prioritize Price While Switching Brands! Followed By Quality (26%)...

Customer loyalty is the most decisive factor for any brand to remain at the top of the ladder and promote a continuous flow of income. Many...

263 Million Tweets Were Composed In U.S About Live TV In Q2,2013 [REPORT]

A growing number of TV shows in U.S. regularly direct their viewers to Twitter to view and broadcast short messages. The TV appearances have...

Apple Inc. (AAPL) Fails To Catch Up With Google In U.S. Smartphone Market In...

Smartphone penetration in the U.S. is at an all time high. Between June and August, 15 percent of smartphone owners said that they acquired...

Mobile Messaging And Advertisement In India: 54% Users Are Tend To Click More On...

Being as world’s second largest mobile market, India is one of the highly focused countries for advertisers, marketers and businesses. Around 81% consumers aged...

How Mobile Users In India Pay: Pre-Paid And Fixed Data Plan Most Preferred [STUDY]

The explosive growth in network and Smartphone adoption has influenced Indian mobile phone market significantly in last one year. In spite of various benefits...

Cheap Android Smartphones Are Driving The Growth Of Google Apps In India

India is still highly influenced by traditional mobile handsets, thanks to Google’s Android-based cheap Smartphones, which has changed the panorama of Indian Mobile market....

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From Bits Of Paper To Bits And Bytes: Evolution Of The...

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