Nielsen

Price is Not the Most Influential Element For Shoppers [REPORT]

In the era of mobile and internet, brands are always ready to go to any extent in a bid to acquire customers. While every brand employs different strategies, the one that is the most common and probably the most...

PayTM, Freecharge And Mobikwik: The Dawn of Mobile Wallet Apps in India [REPORT]

The growing adoption of smartphone and mobile internet has given a much-needed boost to mobile wallet industry in India. Players like PayTM, MobiKwik, Freecharge are all set to take the charge of the next revolution in mobile space.  In a...

Digital Effects On In-Store Shopping: 59% Shoppers Look For Coupons Online As Pre-Store Digital Activity [Report]

The new avatar of shopping is evident with eCommerce squeezing in stealthily. Though, the online retail shopping is yet to have a sizable chunk of the total retail market the digital medium definitely has an impact on the offline...

Global Online Grocery Industry: 25% Shoppers Buy Online, 55% Willing To Try [REPORT]

In the ear of Internet and communication, each industry is trying to make its way online. The latest trend comes from the grocery industry where the players are looking forward to entering into the untapped digital market. According to a...

Online Browsing Superseding Buying in Asia-Pacific In Comparison To Latin America!

With the internet user base reaching the third billion mark by the end by of 2014, more and more marketers are now clasping this lucrative platform to endorse their products, which in turn has proved to be the driving...

50% Gamers Are Spending Playing-Time On Smartphone And Tablet !

In respect to gaming world in current market where gaming companies prolong to generate new addictive games, applications and new generation consoles, gaming has a wide range of experiences and options for gamers to hold on to. A new...

Smartphone Users Doubled In Urban India: Recorded 89% Y-O-Y Growth In 2013!

Smartphone usage is seeing an urban explosion in India with a whopping 51 million users in 2013. From 27 million users in 2012, the urban Smartphone market grew almost 89% in the country in the last one year according...

Facebook Inc. (FB) Beats Google In The List Of Top Smartphone Apps For 2013

As the year is approaching to an end, the lists of Top and Best of 2013 are flooding the internet. Following the trend, leading research firm Nielsen is out with the list of Top Smartphone Apps Of 2013. No...

Consumer Confidence Index (CCI) To Be Considered For Framing Business Strategies! Must Read For Marketers [STUDY]

A majority of upcoming brands across the globe invest heavily in advertisements, operations, marketing and other business segments expecting flourishing results on long-term basis. But, few countable ones spend time and money in analyzing or studying the consumer behavior, economic...

Loyalty Programs Favored By 92% Of Consumers From Developing Countries Of Asia! [STUDY]

With the emergence of an endless number of brands across products of various categories, consumers are effectively choosing /switching brands based on their requirements, buying capacity, additional incentives provided by retail stores and other criteria. Brands are innovating by...
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Worldwide Wearables Shipments by Top Vendors, by Year

The above graph represents the worldwide wearables shipments by...

World’s Top 5 Wearable Companies by Market Share, by Quarter

The above graph represents the world's top 5 wearable...

Worldwide Wearables Shipments by Quarter

The above graph represents the worldwide wearables shipments by...

India the 3rd Worst Economically Affected Nation by Internet Shutdowns in 2019: Report

2019 saw an increasing awareness about internet shutdowns in the Indian population due to unprecedented first-hand experience with the phenomenon, especially in...