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Price is Not the Most Influential Element For Shoppers [REPORT]

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In the era of mobile and internet, brands are always ready to go to any extent in a bid to acquire customers. While every brand employs different strategies, the one that is the most common and probably the most lucrative is Price. The more attractive your pricing, the more number of customers may be shopping at your store –...

PayTM, Freecharge And Mobikwik: The Dawn of Mobile Wallet Apps in India [REPORT]

paytm freecharge mobikwik moble wallet apps market india
The growing adoption of smartphone and mobile internet has given a much-needed boost to mobile wallet industry in India. Players like PayTM, MobiKwik, Freecharge are all set to take the charge of the next revolution in mobile space. In a country like India with a massive user base of 239 million smartphone users, it comes as no surprise that smartphones have...

Digital Effects On In-Store Shopping: 59% Shoppers Look For Coupons Online As Pre-Store Digital Activity [Report]

digital influence on offline shopping 2015
The new avatar of shopping is evident with eCommerce squeezing in stealthily. Though, the online retail shopping is yet to have a sizable chunk of the total retail market the digital medium definitely has an impact on the offline shopping as well. According to the latest Nielsen report, about half of products buying decisions people make are spontaneous and...

Global Online Grocery Industry: 25% Shoppers Buy Online, 55% Willing To Try [REPORT]

In the ear of Internet and communication, each industry is trying to make its way online. The latest trend comes from the grocery industry where the players are looking forward to entering into the untapped digital market.According to a recent study from Nielsen, the online grocery industry is growing like never before; A quarter of the global respondents of the...

Online Browsing Superseding Buying in Asia-Pacific In Comparison To Latin America!

With the internet user base reaching the third billion mark by the end by of 2014, more and more marketers are now clasping this lucrative platform to endorse their products, which in turn has proved to be the driving factor for the growth of e-commerce industry across the globe.  The trade analysts have forecasted the  Compound Annual Growth Rate (CAGR)...

50% Gamers Are Spending Playing-Time On Smartphone And Tablet !

In respect to gaming world in current market where gaming companies prolong to generate new addictive games, applications and new generation consoles, gaming has a wide range of experiences and options for gamers to hold on to. A new report from Nielsen, shedding light on the gamers in the U.S., claims that gamers are spending more time on gaming platforms than...

Smartphone Users Doubled In Urban India: Recorded 89% Y-O-Y Growth In 2013!

Smartphone usage is seeing an urban explosion in India with a whopping 51 million users in 2013. From 27 million users in 2012, the urban Smartphone market grew almost 89% in the country in the last one year according to the latest Nielsen-Informate mobile insight report titled Smartphone Surge In India Continues. The share of Smartphones in the mobile...

Facebook Inc. (FB) Beats Google In The List Of Top Smartphone Apps For 2013

As the year is approaching to an end, the lists of Top and Best of 2013 are flooding the internet. Following the trend, leading research firm Nielsen is out with the list of Top Smartphone Apps Of 2013. No prizes for guessing, Facebook Inc. (NASDAQ:FB) secured the top position in the list with a distinctive margin beating its arch-rival...

Consumer Confidence Index (CCI) To Be Considered For Framing Business Strategies! Must Read For Marketers [STUDY]

A majority of upcoming brands across the globe invest heavily in advertisements, operations, marketing and other business segments expecting flourishing results on long-term basis. But, few countable ones spend time and money in analyzing or studying the consumer behavior, economic conditions, buying power or market potential of a particular demography. It is important for marketers or brand owners to conduct...

Loyalty Programs Favored By 92% Of Consumers From Developing Countries Of Asia! [STUDY]

With the emergence of an endless number of brands across products of various categories, consumers are effectively choosing /switching brands based on their requirements, buying capacity, additional incentives provided by retail stores and other criteria. Brands are innovating by using various ideas to attract consumers and the provide best possible customer service to inculcate a loyalty factor amongst them for...

41% Of World Wide Shoppers Prioritize Price While Switching Brands! Followed By Quality (26%) And Service Agreement (15%). [STUDY]

Customer loyalty is the most decisive factor for any brand to remain at the top of the ladder and promote a continuous flow of income. Many shopaholics buy newly launched products from emerging brands or retail stores but hardly a handful of them turn out to be loyal customers and continue associations in the long run.Setting optimum price based on demand and other conditions,...

263 Million Tweets Were Composed In U.S About Live TV In Q2,2013 [REPORT]

A growing number of TV shows in U.S. regularly direct their viewers to Twitter to view and broadcast short messages. The TV appearances have helped Twitter increase its active user base. Twitter has launched many features to attract TV viewers like ‘’DVR mode for live events’’. Viewers engagement about live TV in the U.S has increased drastically in last...

Apple Inc. (AAPL) Fails To Catch Up With Google In U.S. Smartphone Market In 2013 [REPORT]

Smartphone penetration in the U.S. is at an all time high. Between June and August, 15 percent of smartphone owners said that they acquired their handsets within the last three months, bringing smartphone penetration in the US up to 64% - an increase of 3% from last quarter’s 61%. 80 percent of the recent owners chose smartphones as their...

Mobile Messaging And Advertisement In India: 54% Users Are Tend To Click More On Text Ads [Report]

Being as world’s second largest mobile market, India is one of the highly focused countries for advertisers, marketers and businesses. Around 81% consumers aged above 16 years use a mobile phone and 84% of them use pre-paid mobile services. However, only 30% users receive mobile ads on daily basis compare to neighboring country like China – world’s biggest mobile...

How Mobile Users In India Pay: Pre-Paid And Fixed Data Plan Most Preferred [STUDY]

The explosive growth in network and Smartphone adoption has influenced Indian mobile phone market significantly in last one year. In spite of various benefits and low-price call charges Post-Paid plans are still struggling to reach a sizable market share. In India, mobile users are more inclined towards Pre-paid mobile services compare to other countries like China, Korea, Russia, US,...

Cheap Android Smartphones Are Driving The Growth Of Google Apps In India

India is still highly influenced by traditional mobile handsets, thanks to Google’s Android-based cheap Smartphones, which has changed the panorama of Indian Mobile market. Android has incredibly dominated in the shipment of Smartphone in last quarter in Indian mobile market. Recently, a research analysis firm—Nielsen—has reported that the Smartphone users invests 40% of its total active time on the...

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YouTube Should Have Bid Adieu To Dislike Button Much Earlier?

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