Nielsen

With the emergence of an endless number of brands across products of various categories, consumers are effectively choosing /switching brands based on their requirements, buying capacity, additional incentives provided by retail stores and other criteria. Brands are innovating by...

Customer loyalty is the most decisive factor for any brand to remain at the top of the ladder and promote a continuous flow of income. Many shopaholics buy newly launched products from emerging brands or retail stores but hardly a handful...

A growing number of TV shows in U.S. regularly direct their viewers to Twitter to view and broadcast short messages. The TV appearances have helped Twitter increase its active user base. Twitter has launched many features to attract TV...

Smartphone penetration in the U.S. is at an all time high. Between June and August, 15 percent of smartphone owners said that they acquired their handsets within the last three months, bringing smartphone penetration in the US up to...

Being as world’s second largest mobile market, India is one of the highly focused countries for advertisers, marketers and businesses. Around 81% consumers aged above 16 years use a mobile phone and 84% of them use pre-paid mobile services....

The explosive growth in network and Smartphone adoption has influenced Indian mobile phone market significantly in last one year. In spite of various benefits and low-price call charges Post-Paid plans are still struggling to reach a sizable market share....

India is still highly influenced by traditional mobile handsets, thanks to Google’s Android-based cheap Smartphones, which has changed the panorama of Indian Mobile market. Android has incredibly dominated in the shipment of Smartphone in last quarter in Indian mobile...

In present scenario, it appears that the smartphone Tsunami has prevailed astoundingly everywhere in US. The Tsunami has affected to all agers; they are steeped into captivity profoundly.  The mobile data consumption has mounted up to three times compare...