Mobile Messaging And Advertisement In India: 54% Users Are Tend To Click More On Text Ads [Report]

Must Read

23 Consecutive Quarters of Losses Amounting To $4.5 Billion Led LG To Exit Mobile Phone Market Worldwide

When the going gets tough, the tough get going. But that doesn't seem to fit in the case of...

Reliance Jio Buying Spectrum From Rival Bharati Airtel Is A Win-Win Deal

In what can only be called an unlikely deal between two rivals, Reliance Jio will be acquiring some spectrum...

Can CBD Gummies Be Beneficial For College Students?

College students often feel more pressure than they have ever—or will ever—feel in their entire lives. Many students are...

Being as world’s second largest mobile market, India is one of the highly focused countries for advertisers, marketers and businesses. Around 81% consumers aged above 16 years use a mobile phone and 84% of them use pre-paid mobile services. However, only 30% users receive mobile ads on daily basis compare to neighboring country like China – world’s biggest mobile market – where 65% users receive mobile ads on daily basis. The stats clearly depicts how marketers and advertisers are yet to adopt the true potential of mobile messaging and advertisement in India.

According to a latest report by Nielsen, India is lagging much behind in terms of mobile advertisement adoption compare to other countries having less mobile usage penetration compare to India. Mobile marketers and advertisers in South Korea, Turkey, China and Brazil are more aggressive with mobile promotion and messaging.

Mobile Text Ads In India Receive More Clicks

The study also reveals that Text Ads are the most popular ads among mobile users. 54% People who participated in the study claimed that Text Ads are more attention drawers and they are more likely to clicks on Text ads compare to other forms of ads like mobile banners, images etc. Interestingly, almost the same number of people showed their comfort level with mobile messaging ads as far as they can get access to the content – promoted via ads – for free.


Mobile advertisement india


However, 52% mobile users in India cast their vote in favor of ads which contain multimedia elements. But the most surprise element came in the form of exposing their personal information against offers, ads relevant to their interest. Mobile users in India looked less sensitive towards personal data compare to all other countries. While in most of the countries, participated in study, only 1 out of 3 mobile users agreed to reveal their personal information against such advertisement but in India the ratio was almost double. 52% mobile users in India were identified quite comfortable in revealing their personal information as compare to 31% in China. Mobile users in Australia remained tight closed with their personal information against any such ads or offers.

The study was conducted over 100,000 mobile users across 27 countries including India. In India alone, 8 cities were covered to reach 3,067 mobile users who were interviewed face to face. Among these, 1,593 users were Smartphone owners.


Please enter your comment!
Please enter your name here

Latest News

The Reason Behind Apple Never Launched Immensely Popular iMessenger For Android Is Shocking!

The long ongoing legal battle between Epic Games and Apple has wreaked enough havoc for the latter and Google....

In-Depth: Dprime

Will ‘TikTok By Microsoft’ Be A Winner?

For the last two years, TikTok has been in the public eye for all sorts of reasons. First, it was the exploded and unparalleled...

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter, with a...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one of the...

More Articles Like This