Mobile Messaging And Advertisement In India: 54% Users Are Tend To Click More On Text Ads [Report]

Must Read

Apple Store In India: More Of Disappointment Than Excitement?

Apple has started making moves to strengthen its presence in India. With the launch of Apple online...

Windfall! Online Grocery Market In India Looks Set For Purple Patch Ahead

Silver linings are clearly in short supply in the pandemic fuelled world that we have come to...

Facebook’s Chasm Of Distrust: An Ever-Deepening Divide

Facebook, the world's most popular social media platform has failed measurably as it is voted as the...

Being as world’s second largest mobile market, India is one of the highly focused countries for advertisers, marketers and businesses. Around 81% consumers aged above 16 years use a mobile phone and 84% of them use pre-paid mobile services. However, only 30% users receive mobile ads on daily basis compare to neighboring country like China – world’s biggest mobile market – where 65% users receive mobile ads on daily basis. The stats clearly depicts how marketers and advertisers are yet to adopt the true potential of mobile messaging and advertisement in India.

According to a latest report by Nielsen, India is lagging much behind in terms of mobile advertisement adoption compare to other countries having less mobile usage penetration compare to India. Mobile marketers and advertisers in South Korea, Turkey, China and Brazil are more aggressive with mobile promotion and messaging.

Mobile Text Ads In India Receive More Clicks

The study also reveals that Text Ads are the most popular ads among mobile users. 54% People who participated in the study claimed that Text Ads are more attention drawers and they are more likely to clicks on Text ads compare to other forms of ads like mobile banners, images etc. Interestingly, almost the same number of people showed their comfort level with mobile messaging ads as far as they can get access to the content – promoted via ads – for free.

Advertisements

Mobile advertisement india

 

However, 52% mobile users in India cast their vote in favor of ads which contain multimedia elements. But the most surprise element came in the form of exposing their personal information against offers, ads relevant to their interest. Mobile users in India looked less sensitive towards personal data compare to all other countries. While in most of the countries, participated in study, only 1 out of 3 mobile users agreed to reveal their personal information against such advertisement but in India the ratio was almost double. 52% mobile users in India were identified quite comfortable in revealing their personal information as compare to 31% in China. Mobile users in Australia remained tight closed with their personal information against any such ads or offers.

The study was conducted over 100,000 mobile users across 27 countries including India. In India alone, 8 cities were covered to reach 3,067 mobile users who were interviewed face to face. Among these, 1,593 users were Smartphone owners.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest News

Windfall! Online Grocery Market In India Looks Set For Purple Patch Ahead

Silver linings are clearly in short supply in the pandemic fuelled world that we have come to...

$4.6 Billion Incentive For Companies To Push Electric Vehicle Adoption In India

The Electric Vehicle (EV) market in India is at a nascent stage. So far, the sales of EVs have been encouraging, albeit...

Amazon Luna Is Here To Eat Into The Cloud Gaming Market, Dominated By Google And Microsoft

The cloud gaming space has been one of the key interest areas of Amazon for quite some time. Today, the eCommerce giant...

Facebook’s Chasm Of Distrust: An Ever-Deepening Divide

Facebook, the world's most popular social media platform has failed measurably as it is voted as the least trusted social media platform...

With 9.8 Million Users Coursera Observes Boom Of Online Education In India

The global outbreak of Covid-19 has changed the lifestyle of people and almost every industry has resorted to online in a bid...

TikTok Oracle Deal: An Eyewash Or Mockery?

On Saturday, within few hours of US Department of Commerce announcing the ban on TikTok that would prevent users to download TikTok...

In-Depth: Dprime

Will ‘TikTok By Microsoft’ Be A Winner?

For the last two years, TikTok has been in the public eye for all sorts of reasons. First, it was the exploded...

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter,...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one...

More Articles Like This