advertising

Twitter Attracts Brands By Its New Ad Targeting Tools !!

Targeting marketing isn't a bad idea for brands. Last year Facebook had enhanced its promoted posts tool to target only certain group of users and moreover it target countries, so that brands can reach only those users who are relevant to...

To Increase Advertising Revenue, Video Content Publishers Must Focus On iOS Devices !

Global adoption of mobile video is all time high; Thanks to constant improving network infrastructure and lowering data cost. But are video content publishers able to leverage upon such growth for significant gains? Probably not ! A recent study...

Facebook Advertisers Spending More On Mobile: Mobile Accounts For Over 20% Ad Spend!

It is very clear that Facebook wants to pull as many mobile users as possible to further more increase its user base. There is another study to prove this strategy. The  analysis is based on 2 million ad clicks and...

Mix Strategy Of ‘RTB And iOS Focus’ Could Help Publishers To Increase Ad Revenue By 65% !

The explosive growth in Internet and Mobile segment has charged marketers and advertisers towards digital contents. Consequently, the adoption of Digital Ads are all time high in recent years. In US alone, Online Ad market is expected to surpass...

Mobile Advertising Statistics: Apple iOS Makes Publishers 2x Richer Than Android, Finance And Games Ads Generates More Revenue !

Digital Content industry is being driven by online advertisements largely and Operating Systems (OS) have got a major influence over advertisement revenue coming from online Ad impressions and clicks; we know it as eCPM and eCPC respectively. Interestingly, besides...

The Power Of Facebook Advertising: 3.2 Billion Daily Activities Result In Higher Ads’ Engagement [Infographic]

Facebook has just thrown an infographic on internet explaining the advantages, statistics and power of advertising on its very own network powered by 955 million users. It’s no surprise to know that Facebook is betting big time over ad...

Facebook’s Upcoming Ad Targeting Tool For Pages – An AdWords Killer?

This debate is showing no sign of drying out. And, with Facebook upcoming ‘Ad Targeting Tool’ its going to heat up further. Social media titan is reportedly working on new tool called ‘Ad Targeting’ for ‘Pages’. The upcoming tool...

Facebook Ads Records More Clicks From Android Than iOS and Blackberry: State Of Facebook Advertising [Report]

After the Facebook IPO, many analysts have raised questions about Facebook's mobile revenue and recently Facebook is constantly endeavoring its way to stabilize its ad revenue via mobile as well. According to the adparlor (Facebook ad campaign handler), 'Facebook ads' record higher CTR (click-through...

Googolopoly: Google’s Services Are Free But Beyond Affordability For Customers

Have you ever wondered what Google does for a living? If you haven't now might be the right time to do so. Google is a giant and yet everything they sell is free, in essence, they don't sell anything at...

89% Facebook, 39% Twitter, 21% LinkedIn: Marketers To Use Social Networks

Facebook might still be the juggernaut of social media advertising, but Twitter takes the second-place silver medal. More advertisers will be turning to Twitter this year than YouTube, LinkedIn or Google+ to get at their customers’ eyeballs – and...
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TikTok Acquisition: Not A Cake Walk for Microsoft

After President Trump announced an order banning US companies' transactions with Chinese businesses, which is set to...
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Can ‘Made In India’ Twitter Alternative Replicate Twitter’s Success?

The popular microblogging platform Twitter has a new Indian clone and it is all set to capture the non-English users in the...

Worldwide Traditional PC Shipments by Quarter

The above graph represents the worldwide traditional PC shipments by quarter,...

TikTok Stars Are Fighting an Uphill Battle

2020 has proven to be a difficult year for many Chinese-origin apps, including the wildly popular short video app, TikTok. Many Chinese...

Google Is Changing the Face of Global Health

COVID-19 is easily the most catastrophic global health crisis of the 21st century. As July 2020 came to a close, case counts...