advertising

The U.S Holiday Shopping Season – Sales Worth $78.7 Billion Expected To Take Place! Facebook Inc. (FB) A Go-To Website For Brand Advertising! [STUDY]

With the shopping season approaching closer, consumers are enthusiastic and are planning their holiday shopping schedule, at the same time the U.S companies are gearing up for some epic shopping deals and offering various incentives to attract shopaholics. A majority of...

‘Custom Audience’ Feature By Facebook Inc. (FB) Likely To Benefit Small Businesses !

Advertising section of Facebook Inc. (NASDAQ:FB) is continuously pacing with remarkable changes almost every single day. The social media titan is trying hard to remain at top position by continuous innovations or adopting features from other social networking sites. Facebook recently announced...

Google Inc. (GOOG) Strikes A Deal With Facebook Inc. (FB) For Ad Revenue: Negotiations Preferred Over Battleground Invite [REPORT]

Search engine giant Google Inc. (NASDAQ:GOOG) and Social media titan Facebook Inc. (NASDAQ:FB), in spite of being fierce competitors on social media front, have joined hands in advertising section to dominate the Digital Advertising industry. The 2 web giants...

U.S. Internet Advertising Revenues Crossed $10 Billion In Q2, 2013 [REPORT]

Investment by companies on Internet advertising is growing at exponential rate in last couple of years. With exploding increase in number of internet users, majority of firms are relying on marketing funda of  ''Advertise where your customers are''  and spending greater...

Global Mobile Advertising Revenue To Beat All Projections In 2013: $8.9 Billion in 2012 [STUDY]

While many developed countries are witnessing slow down in Smartphone growth, global mobile advertising revenue market in 2013 could reach to new heights by beating all projections.  In 2012, global mobile advertising market brought in revenues of $8.9 billion...

30% Consumers Move To Competitors, Abandoning Non-Optimized Mobile Website [STUDY]

Netbiscuits, a software group for adaptive web experiences, published its inaugural People’s Web Report on June 27th. The research was conducted between March and May 2013; this report gives a unique acumen of 5,000 customers’ perceptions about the mobile...

Twitter Attracts Brands By Its New Ad Targeting Tools !!

Targeting marketing isn't a bad idea for brands. Last year Facebook had enhanced its promoted posts tool to target only certain group of users and moreover it target countries, so that brands can reach only those users who are relevant to...

To Increase Advertising Revenue, Video Content Publishers Must Focus On iOS Devices !

Global adoption of mobile video is all time high; Thanks to constant improving network infrastructure and lowering data cost. But are video content publishers able to leverage upon such growth for significant gains? Probably not ! A recent study...

Facebook Advertisers Spending More On Mobile: Mobile Accounts For Over 20% Ad Spend!

It is very clear that Facebook wants to pull as many mobile users as possible to further more increase its user base. There is another study to prove this strategy. The  analysis is based on 2 million ad clicks and...

Mix Strategy Of ‘RTB And iOS Focus’ Could Help Publishers To Increase Ad Revenue By 65% !

The explosive growth in Internet and Mobile segment has charged marketers and advertisers towards digital contents. Consequently, the adoption of Digital Ads are all time high in recent years. In US alone, Online Ad market is expected to surpass...

Latest News

India Bans 43 More Apps As Indo-China Feud Continues

The latest move of the Indian Government has proved that Chinese-origin apps won’t catch a break any...
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ShareChat Acquisition: What’s Google Up To?

The news related to acquisition of ShareChat is once again making rounds on the internet. It seems like Google...

Elon Musk Overtakes Bill Gates And Becomes the 2nd Richest Person in the World

It's been a good week for Elon Musk and his electrical vehicle business Tesla. Earlier this week, after Tesla Inc.'s rocky road...

iPhone 12 Plagued With Serious Problems: Should You Buy It, Still?

A serious problem with Apple iPhone 12, identified recently, is good enough to give a second thought to your decision of buying...

Facebook Threatens Research Team To Shut Down In A Bid To Hide Their Dirty Secrets

Facebook Inc. (NASDAQ:FB), in a bid to hide their dirty secrets, recently threatened a small academic team to shut, all in the...