advertising

Before you start searching for the secret sauce which is important to achieve optimised Facebook CPM and CPI, let's first have a look at why these metrics exist today; In just 4 months after the launch of Thefacebook (Facebook's...

Amazon.com, Inc. (NASDAQ:AMZN) has unveiled a new advertising platform specifically designed to market mobile apps. The advertising platform will help 10 million mobile app developers worldwide to promote and market their apps to smartphone users. The platform allows developers...

It was way back in 2008 when Mary Meeker, an analyst at Kleiner Perkins Caufield Byers, made headlines with her statement "Mobile to overtake fixed internet access by 2014". Now in the first quarter of 2015, we can confidently...

It's no longer a surprise that the worldwide market is going mobile; more than 7 billion active mobile devices and 1.63 billion active smartphones are enough to justify the claim. By 2018, the figure of active smartphone devices is...

Advertising expenditure around the world (both online and offline) is expected to get close to $600 billion next year, predicts eMarketer. That means a 6% increase over the global ad spending for CY2014. The US, China, Japan, Germany and...

There are no ironclad rules for earning via ads on your website. But, there has to be a sense of structure to how you advertise. Taking hold of the user's attention and making them to hit that all-so-alpha button...

Facebook Inc. (NASDAQ:FB) has finally launched the long hauled cross platform ad network – also being seen as a Google AdWord competitor – Atlas. The social media giant was looking forward to provide a more robust and seamlessly integrated...

India has already been recognised as the worlds's fastest growing smartphone market, and is now proving to be a huge gold-mine for advertisers as well. Mobile advertising volume in India has grown the fastest in the world since July...

India’s Internet population has now exceeded 250 million and every month five million new Internet users are being added to this toll. At the present moment India stands third in the tally of maximum Internet users, but by the...

Mobiles have played a significant role in the revolution of the digital marketing and one of the illustrations for the above transformation is the recent survey report by Adobe which showed that about 71 percent of tablet and mobile...