advertising

Google Ads and Facebook Ads are two of the most well-known forms of paid media. But if you’ve recently started out, how can you decide which is ideal for your company's needs?  Understanding the differences between Google Ads and Facebook...

After taking over Twitter in October 2022, Elon Musk made several changes in the company. In an effort to reduce the platform's reliance on ad dollars, the CEO introduced the blue tick subscription for all users. However, these aggressive...

Twitter has been making headlines ever since Elon Musk took over the company in October 2022. He, as temporary CEO, made several changes at the company, including the layoffs of thousands of employees, the end of the work-from-home culture...

Brands are spending billions of dollars every quarter on advertising. According to the latest Sensor Tower report, the total US digital ad spending reached over $23 billion in Q3 2022, with over 5% quarter-over-quarter growth. Interestingly, social channels accounted...

Netflix (NASDAQ:NFLX) is facing an unprecedented urgency to look beyond paid subscriptions and introduce an advertising support subscription tier. According to the latest report from J.P. Morgan, the need for a low-priced ad-supported tier, similar to Disney+ Hotstar, amid...

The Content-based business model is probably going through the biggest challenge - the sustainability of the subscription model. Irrespective of the industry or nature of the content, companies are finding it hard to maintain the stickiness of their paying...

Cricket is the most-watched sport not only in India but also worldwide. Every year, the Indian Premier League (IPL) transforms into an advertising bonanza in which more and more brands want to participate. We've seen an increasing number of...

When Apple introduced iOS 14.5 with a crucial new feature in April this year, people have had little idea how colossal the impact is going to be on the advertisers and publishers worldwide. As the adoption of iOS 14.5...

Faced with legal and political pressures, Facebook and Alphabet Inc.'sGoogle had committed billions of dollars to support media organizationsworldwide, many of which are small or regional businesses struggling tosurvive in the digital world. The initiative was applauded by many...

With the iOS 14.5 update announcement, Apple has declared war on app developers, measurement companies, and advertisers alike. It is a move that is highly likely to reshape the entire digital advertising industry. Apple's app tracking transparency, aka ATT framework,...