advertising

Will ASCI’s New Guidelines Disrupt The Influencer Marketing Space?

Yesterday, the Advertising Standards Council of India (ASCI) released a new set of draft guidelines for social media influencers and called for distinct disclosures when they collaborate with different brands for paid partnerships. A...

Google’s Next Move: The Final Nail In Facebook’s Coffin?

After Apple deciding to take the anti-tracking route to safeguard user privacy on their devices, now Google is aiming to do the same with Android. For Facebook, there could be nothing worse than this at this time...

The Zomato Ad Controversy: Has The Ethical Debate Arrived in India, After Shaking Facebook?

The Gurugram-based food tech unicorn Zomato is no stranger to unwanted trouble. But this time around, it managed to land in quite a different kind of pickle! The India based food delivery startup, which...

TikTok Creators Looking For Better Monetization: New Startup To Their Rescue!

TikTok monetisation is what that's catching the eyeballs of TikTok creators! The age-old saying ‘necessity is the mother of invention’ fits in perfectly in the world of content creation.  For digital creators,...

Zuckerberg Criticises Apple For Not Letting Advertisers’ Track iPhone Users Completely!

When Apple Inc. (NASDAQ:AAPL) announced that iOS 14’s privacy-first updates would include an opt-in for iPhone users regarding apps collecting their unique device code or IDFA, all hell broke loose for Facebook. The social...

Facebook Focuses On Gen Z With New Product ‘Campus’: What’s Cooking?

Facebook which today boasts of 2.6 billion monthly active users worldwide was started from a dorm and launched as an exclusive ‘college-only’ network. Now, the social media behemoth seems to head back to their roots.

Mark Zuckerberg Is Furious About The Latest Move Apple Is All Set To Make!

The upcoming iOS update has Facebook running scared and anxious! Apple has decided to include an incredible feature in their soon to be released iOS 14 which will definitely make their consumer’s lives easier. But, on the...

Advertising To IAP: App Developers Pivoting Revenue Model?

Freemium apps have been the prefered choice for majorioty of app developers as they are easy to monetise, attract users and genereate revenue. However, for the last few months the preferences of app developers in terms of...

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter, with a cool code-name to go with, it is bound to raise eyebrows, and stocks...

Zynga Advertising Bookings by Quarter: FY Q1 2016 – Q1 2020

The above graph represents the Zynga advertising bookings by quarter, starting from fiscal Q1 2016 to the recently completed quarter. In Q1 2020, the...

Latest News

Amazon’s New Strategy To Crush Walmart: Thinking Out Of The Box

Amazon’s latest move to beat Walmart is sneaky and out of the box. The...

Name Checked: BigBasket’s Rap On Daily Basket Tantamount To Bullying?

Whatever you do, don’t all put your ‘names’ in one ‘big’ basket? Get the hint? In a rather unfortunate...

Will ASCI’s New Guidelines Disrupt The Influencer Marketing Space?

Yesterday, the Advertising Standards Council of India (ASCI) released a new set of draft guidelines for social media influencers and called for...

Leading The ‘E’V Regime: Amazon India’s Double Act With Mahindra Electric

When two behemoths in their respective market come together, expect the unexpected! Amazon India and Mahindra partnership unlocks the door of opportunities...

Bharti Airtel And Qualcomm Team Up Counter Jio In War Over 5G in India

Bharti Airtel has finally got a strong team player to counter the plans of Jio to dominate the 5G market of India.