advertising

Netflix is Building In-House Advertising Technology Platform After Ad Tier Hits 40 Million MAUs

In recent years, there has been a lot of speculation about the possibility that the subscription business could kill advertising in the near future. However, it's now become evident that both models are necessary, catering to different segments of...

Advertisers Skeptical About ROI: Only 6-7% Growth in Digital Ad Spending For FY24

In today's digital age, advertising serves a pivotal role beyond the mere promotion of products and services; it is instrumental in building a company's brand, fostering trust, and establishing credibility. For numerous digital enterprises, advertising has evolved into a...

Meta Reports A Record-High Advertising Revenue in 2023: Reality Labs Losses Exceed $16 Billion

Meta Platforms, Inc. (Nasdaq: META) recently unveiled its financial results for the full year ended December 31, 2023. The tech giant reported an impressive 15.7% YoY growth in its operating revenue, reaching an all-time high of $134.9 billion worldwide....

X Loses Major Advertisers: Disney Boosts Instagram with a 40% Surge in Ad Spending

Last month, many industry titans, such as Walt Disney, Apple, IBM and Comcast, abruptly halted their advertisements on the X platform. This abrupt move was triggered by Elon Musk's controversial antisemitic posts and comments on the X platform, which stirred...

X Advertising Revenue Drops Nearly 40% in 2023: Can Subscription Push Fill the Gap?

Elon Musk's owned X, formerly Twitter, continues to grapple with a substantial dip in its advertising revenue. The social media platform is estimated to generate roughly $2.5 billion in advertising revenue in 2023, a nearly 40% decline from the...

Elon Musk’s Fury Towards Advertisers, Holding Them Responsible for the Future Demise of X

Elon Musk's response to advertisers who halted ads on X platform: Go. Fuckk. Yourself. Musk's outspoken and unapologetic style has fueled the ongoing debate surrounding free speech and responsible social media use. Elon Musk, known for his controversial posts on...

Meta Q3 2023 Earnings: A 164% YoY Surge in Net Profit and Resurgence of the Advertising Business

Meta Platforms, Inc. (Nasdaq: META) has unveiled its financial results for the third quarter ended September 30, 2023, and the numbers portray a remarkable performance. Meta’s global revenue in Q3 2023 increased 23.2% YoY to a record high of $34.15 billion. This trend...

Alphabet Q3 2023 Results Rewrite History with Record-Breaking Revenues and Profit

Alphabet Inc. (NASDAQ: GOOG, GOOGL) has just dropped a bombshell on Wall Street with its recent financial revelation. After a period of lacklustre growth that had many investors raising their eyebrows, the tech giant has emerged from the shadows, reporting...

Meta’s Endless Efforts to Boost Ad Revenue Growth: Introducing Game-Changing Reels Ad Features

Imagine a world where your advertising campaigns are not just seen but experienced, your products are showcased like masterpieces, and your customers can effortlessly journey through your offerings with a mere swipe. Meta's latest game-changing Reels ad features are...

Meta Q2 2023 Earnings: Double-Digit Ad Revenue Growth is Back, But Reality Labs Continue To Make Hole In Pocket

Meta Platforms, Inc. (Nasdaq: META) recently revealed its financial results for the second quarter ended June 30, 2023, and the numbers portray a notable upturn in its performance. The company's overall performance showed a noticeable improvement, with decent revenue...
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Despite Jio, Airtel’s 5G Push, Nearly 90% of Indians Struggle With Call Drop Issue [STUDY]

Despite having access to advanced 4G and 5G networks provided by telecom service providers, Indian consumers continue to experience...
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