advertising

Advertisers Skeptical About ROI: Only 6-7% Growth in Digital Ad Spending For FY24

In today's digital age, advertising serves a pivotal role beyond the mere promotion of products and services; it is instrumental in building a company's brand, fostering trust, and establishing credibility. For numerous digital enterprises, advertising has evolved into a...

Meta Reports A Record-High Advertising Revenue in 2023: Reality Labs Losses Exceed $16 Billion

Meta Platforms, Inc. (Nasdaq: META) recently unveiled its financial results for the full year ended December 31, 2023. The tech giant reported an impressive 15.7% YoY growth in its operating revenue, reaching an all-time high of $134.9 billion worldwide....

X Loses Major Advertisers: Disney Boosts Instagram with a 40% Surge in Ad Spending

Last month, many industry titans, such as Walt Disney, Apple, IBM and Comcast, abruptly halted their advertisements on the X platform. This abrupt move was triggered by Elon Musk's controversial antisemitic posts and comments on the X platform, which stirred...

X Advertising Revenue Drops Nearly 40% in 2023: Can Subscription Push Fill the Gap?

Elon Musk's owned X, formerly Twitter, continues to grapple with a substantial dip in its advertising revenue. The social media platform is estimated to generate roughly $2.5 billion in advertising revenue in 2023, a nearly 40% decline from the...

Elon Musk’s Fury Towards Advertisers, Holding Them Responsible for the Future Demise of X

Elon Musk's response to advertisers who halted ads on X platform: Go. Fuckk. Yourself. Musk's outspoken and unapologetic style has fueled the ongoing debate surrounding free speech and responsible social media use. Elon Musk, known for his controversial posts on...

Meta Q3 2023 Earnings: A 164% YoY Surge in Net Profit and Resurgence of the Advertising Business

Meta Platforms, Inc. (Nasdaq: META) has unveiled its financial results for the third quarter ended September 30, 2023, and the numbers portray a remarkable performance. Meta’s global revenue in Q3 2023 increased 23.2% YoY to a record high of $34.15 billion. This trend...

Alphabet Q3 2023 Results Rewrite History with Record-Breaking Revenues and Profit

Alphabet Inc. (NASDAQ: GOOG, GOOGL) has just dropped a bombshell on Wall Street with its recent financial revelation. After a period of lacklustre growth that had many investors raising their eyebrows, the tech giant has emerged from the shadows, reporting...

Meta’s Endless Efforts to Boost Ad Revenue Growth: Introducing Game-Changing Reels Ad Features

Imagine a world where your advertising campaigns are not just seen but experienced, your products are showcased like masterpieces, and your customers can effortlessly journey through your offerings with a mere swipe. Meta's latest game-changing Reels ad features are...

Meta Q2 2023 Earnings: Double-Digit Ad Revenue Growth is Back, But Reality Labs Continue To Make Hole In Pocket

Meta Platforms, Inc. (Nasdaq: META) recently revealed its financial results for the second quarter ended June 30, 2023, and the numbers portray a notable upturn in its performance. The company's overall performance showed a noticeable improvement, with decent revenue...

Alphabet Q2 2023 Earnings: Advertising Rebounds, Google Cloud Revenue Reaches All Time High

Alphabet Inc. (NASDAQ: GOOG, GOOGL) recently released its financial results for the second quarter that ended June 30, 2023. The tech giant has garnered the attention of investors and industry analysts due to a notable deceleration in its global...
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Paytm App Downloads and User Engagement Take a Nosedive Post RBI Measures

The regulatory measures imposed on Paytm Payments Bank by the Reserve Bank of India (RBI) have had a direct...
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