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Social Video Ad Spending in US: Over $10 Billion In 2019, Account For 28% of Total Video Ads

red bull video ad on social media
The rising popularity of video content across all the social media platforms is a testimony to the fact that the future of digital marketing belongs to social video.According to e-Marketer forecast, digital marketers would invest lavishly in social video advertising in the coming years. It is estimated that the total ad spending on social videos would be increased by...

Analysing PPC metrics Report Is Crucial For The Success Of Your Campaigns

PPC marketing
When we talk about internet marketing, PPC (Pay Per Click) works as a big brick in the wall. In the times today, most online businesses depend on it and that is no wonder. 45% of small & medium businesses are investing in PPC advertising nowadays. Its usability is truly appreciable.But it doesn’t work on its own. One can’t just set up...

Facebook Q4 2018 Result: The Eye Popping Highlights

facebook financial result Q4 2018
You may love it, hate it but can't ignore it! And, no other than Facebook Inc. (NASDAQ:FB) justifies it better.Despite all the hullabaloo, hue and cry against the world's largest social media platform in that led detail clarification by Mark Zuckerberg recently, internet users stayed glued with it. Facebook Q4 2018 financial result is out and, boy, what a...

Mobile Ad Spend In India: 71% Of Total Digital Ad Spend By 2023 [REPORT]

mobile ad spend in India 2023
The exploded adoption of smartphones and increasing digital content consumption has convinced brands to increase their share of mobile ad spend in India. It is estimated that mobile will account for 71% of total digital ad spend in India in 2023, putting the country at the top in terms of the mobile advertising spend share. To put things in perspective,...

Facebook Revenue Worldwide, By Segment

Facebook Quarterly Revenue by Segment
 The above graph portrays the growth scenario of the quarterly revenue of Facebook by segment, worldwide, from Q2 2010 to the most recent quarter. In Q1 2019, Facebook generated $15.1 billion in revenue, worldwide. That's a significant 26% YoY increase but nearly 10.9% QoQ decrease. A majority of Facebook's revenue still comes from its advertising business. In the first quarter of 2019, a whopping...

Jio Announces Partnership With Screenz For Interactive TV Solution

Jio Screenz
The Mukesh Ambani led start-up Reliance Jio is keen at striking it rich in extremes of the media and entertainment business. Reliance Jio Infocomm Ltd released a Press Release dated May 17, 2018, titled "Jio Announces Exclusive Partnership with Screenz to create India's Largest Digital Engagement Platform" wherein it charters new growth avenues by providing real-time interactions. Jio-Screenz Collaboration: Platform For...

Facebook Is Losing Big Time To Google: Referral Traffic Down by 25% in 2017 [REPORT]

facebook referral traffic
Despite the swelling user base and increasing profit with each passing quarter, Facebook Inc. (NASDAQ:FB) is finding it tough to compete with Google, when it comes to generating referral traffic to brand websites. After dominating the referral traffic market for three years in a row, Facebook has slipped behind Google which accounted for 34.66% of overall site visits in...

The Future Of Mobile Advertising In India Is All Video: Investment Up By 119%, Consumption 124% [REPORT]

mobile video ads india
Digital advertising has been around since the very early days of the internet. It is - and has always been - one of the most popular monetization models in the digital world. As of today, it forms the core business model of many digital ventures, including news, entertainment, media and much more. In fact, it is the primary source...

Is Digital Banner Advertising Dying With The Diminishing Effectiveness Of Banner Ads?

digital banner advertising
Digital banner advertising has been a staple of the World Wide Web since the 1980s when it was first used by IBM owned Prodigy to advertise Sears products online. They have played a pivotal part in the rapid development of paid internet advertising. They have also pervaded every corner of the mobile web. However, recent research indicates that banner...

Facebook To Beat Google In Digital Display Ad Revenue In 2017 [REPORT]

digital display ad revenue
The spending on digital advertising in the US is set for another year of startling growth. But the major eye-popping fact is the strengthening position of Facebook Inc. (NASDAQ:FB) in digital display ad market which will widen the gap with Google.The research firm eMarketer estimates that in the US, total spending on digital advertising will reach $83 billion in 2017. This...

Soon, Internet Users’ Browsing History Would Be Up for Sale Legally

browsing history of internet users sales
As an avid internet user, one thing you may be concerned about the most is your browsing history. It not only carries the address of websites you visited in the last few days or months, but it can also be used to understand your interest, preferences, shopping habits and much more. It is a vital piece of information that could be utilised to make your internet experience either organised or screw up totally.Here comes the bad news; advertisers will soon be able to peep into your internet life and try to have a bigger say in your decisions by leveraging on your browsing history they buy from your ISP. And, all of it would be done legally!

Apple iOS Is Losing Ground to Android In Mobile App Advertising Industry [STUDY]

mobile app eCPM on Andorid and iOS Q4 2016
We seem to have reached a crossroad in the battle for mobile platform dominance. For years now the two major players, Google's Android and Apple's iOS have been fighting it out, with Android commanding the lion's share of the market. According to a recent report from Gartner, Android commanded 81.7% of the smartphone shipments share compared to iOS's 17.9%...

Advertisers Are More Bullish on Instagram Than Facebook, Twitter And LinkedIn [REPORT]

social media advertising
Social Media advertising is growing at a tremendous rate as brands have been spending more fortunes on digital ads with each passing year. In few of the developed markets, such as US, Digital ad spends is expected to surpass the TV Ad spends by the end of 2016, led by social media advertising with 21.3% share of the total amount. With...

Why Does Apple Need to Spend Much More Than Samsung on Digital Ads, And Hide it !

apple spendings on digital ads
Apple Inc. (NASDAQ:AAPL) has been consistently topping the list of the most valuable brands since 2010. Despite this, Apple is constantly spending huge amounts on digital advertising to maintain its position. Competing against its arch-rival Samsung, and now also Google, Apple reportedly outspent Samsung. The total spending of Apple on display, mobile and video ads in the U.S. stood at...

Facebook Looses Advertisers’ Trust: Accused of Inflating Metrics for Years

facebook misled video advertisers
Facebook Inc. (NASDAQ: FB) has more than 1.7 billion users actively engaging on its platform. Whether it is to interact with friends or leverage businesses, Facebook has become the most popular choice for networking.Facebook has the largest user base. Period.This, in turn, is an obligation for the Social Networking Giant to provide its users with correct information and metrics....

The State of The Internet: Mobile Advertising Is The Future [INFOGRAPHIC]

state of the internet
The success of digital marketing does not require any assurance from the fortune tellers, it is all evident in the data. All you may need is a reliable source and some help from an advertising agency. One of the recent Infographic from MDG Advertising highlights the five latest data-driven trends of the state of the Internet that are playing a...

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