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mobile ad spend in India 2023

Mobile Ad Spend In India: 71% Of Total Digital Ad Spend By 2023 [REPORT]

The exploded adoption of smartphones and increasing digital content consumption has convinced brands to increase their share of mobile ad spend in India. It is...
Jio Screenz

Jio Announces Partnership With Screenz For Interactive TV Solution

The Mukesh Ambani led start-up Reliance Jio is keen at striking it rich in extremes of the media and entertainment business. Reliance Jio Infocomm Ltd...
facebook referral traffic

Facebook Is Losing Big Time To Google: Referral Traffic Down by 25% in 2017...

Despite the swelling user base and increasing profit with each passing quarter, Facebook Inc. (NASDAQ:FB) is finding it tough to compete with Google, when...
mobile video ads india

The Future Of Mobile Advertising In India Is All Video: Investment Up By 119%,...

Digital advertising has been around since the very early days of the internet. It is - and has always been - one of the...
digital banner advertising

Is Digital Banner Advertising Dying With The Diminishing Effectiveness Of Banner Ads?

Digital banner advertising has been a staple of the World Wide Web since the 1980s when it was first used by IBM owned Prodigy...
digital display ad revenue

Facebook To Beat Google In Digital Display Ad Revenue In 2017 [REPORT]

The spending on digital advertising in the US is set for another year of startling growth. But the major eye-popping fact is the strengthening...
browsing history of internet users sales

Soon, Internet Users’ Browsing History Would Be Up for Sale Legally

As an avid internet user, one thing you may be concerned about the most is your browsing history. It not only carries the address of websites you visited in the last few days or months, but it can also be used to understand your interest, preferences, shopping habits and much more. It is a vital piece of information that could be utilised to make your internet experience either organised or screw up totally.Here comes the bad news; advertisers will soon be able to peep into your internet life and try to have a bigger say in your decisions by leveraging on your browsing history they buy from your ISP. And, all of it would be done legally!
mobile app eCPM on Andorid and iOS Q4 2016

Apple iOS Is Losing Ground to Android In Mobile App Advertising Industry [STUDY]

We seem to have reached a crossroad in the battle for mobile platform dominance. For years now the two major players, Google's Android and...
social media advertising

Advertisers Are More Bullish on Instagram Than Facebook, Twitter And LinkedIn [REPORT]

Social Media advertising is growing at a tremendous rate as brands have been spending more fortunes on digital ads with each passing year. In...
apple spendings on digital ads

Why Does Apple Need to Spend Much More Than Samsung on Digital Ads, And...

Apple Inc. (NASDAQ:AAPL) has been consistently topping the list of the most valuable brands since 2010. Despite this, Apple is constantly spending huge amounts on...
facebook misled video advertisers

Facebook Looses Advertisers’ Trust: Accused of Inflating Metrics for Years

Facebook Inc. (NASDAQ: FB) has more than 1.7 billion users actively engaging on its platform. Whether it is to interact with friends or leverage...
state of the internet

The State of The Internet: Mobile Advertising Is The Future [INFOGRAPHIC]

The success of digital marketing does not require any assurance from the fortune tellers, it is all evident in the data. All you may...
monetization of online games

Intelligent Business Practices for Monetization of Online Games

Like any business, the main challenges are converting new prospects into consumers, and then being able to retain those consumers as repeat customers. As...
amazon mobile app ad network

Amazon Advertising Platform For Apps Is A Big Boost For Developers

Amazon.com, Inc. (NASDAQ:AMZN) has unveiled a new advertising platform specifically designed to market mobile apps. The advertising platform will help 10 million mobile app...
mobile advertising-Banner-Ad-Presentation

Why Are Marketers Bullish About Mobile Advertising In 2015

It was way back in 2008 when Mary Meeker, an analyst at Kleiner Perkins Caufield Byers, made headlines with her statement "Mobile to overtake...
mobile advertising

Five Common Myths About Mobile Advertising

It's no longer a surprise that the worldwide market is going mobile; more than 7 billion active mobile devices and 1.63 billion active smartphones...

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Facebook’s Crunch Conquest: By Relying Largely On The US Market, Is...

Two billion! That's Facebook, Inc. (NASDAQ: FB) for you - Right when you thought that this social-media giant has already connected the entire world, it's...

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