advertising

Apple Is Redefining the Digital Advertising Market: Here’s How To Navigate The Changes!

With the iOS 14.5 update announcement, Apple has declared war on app developers, measurement companies, and advertisers alike. It is a move that is highly likely to reshape the entire digital advertising industry. Apple's app tracking transparency, aka ATT framework,...

Will ASCI’s New Guidelines Disrupt The Influencer Marketing Space?

Yesterday, the Advertising Standards Council of India (ASCI) released a new set of draft guidelines for social media influencers and called for distinct disclosures when they collaborate with different brands for paid partnerships. A prominent labelling as sponsored and no...

Google’s Next Move: The Final Nail In Facebook’s Coffin?

After Apple deciding to take the anti-tracking route to safeguard user privacy on their devices, now Google is aiming to do the same with Android. For Facebook, there could be nothing worse than this at this time if that...

The Zomato Ad Controversy: Has The Ethical Debate Arrived in India, After Shaking Facebook?

The Gurugram-based food tech unicorn Zomato is no stranger to unwanted trouble. But this time around, it managed to land in quite a different kind of pickle! The India based food delivery startup, which is valued $3.6 billion, found itself...

TikTok Creators Looking For Better Monetization: New Startup To Their Rescue!

TikTok monetisation is what that's catching the eyeballs of TikTok creators! The age-old saying ‘necessity is the mother of invention’ fits in perfectly in the world of content creation.  For digital creators, monetizing their content is often a challenging roadblock, and it...

Zuckerberg Criticises Apple For Not Letting Advertisers’ Track iPhone Users Completely!

When Apple Inc. (NASDAQ:AAPL) announced that iOS 14’s privacy-first updates would include an opt-in for iPhone users regarding apps collecting their unique device code or IDFA, all hell broke loose for Facebook. The social media giant had no prior idea...

Facebook Focuses On Gen Z With New Product ‘Campus’: What’s Cooking?

Facebook which today boasts of 2.6 billion monthly active users worldwide was started from a dorm and launched as an exclusive ‘college-only’ network. Now, the social media behemoth seems to head back to their roots. The company has recently announced...

Mark Zuckerberg Is Furious About The Latest Move Apple Is All Set To Make!

The upcoming iOS update has Facebook running scared and anxious! Apple has decided to include an incredible feature in their soon to be released iOS 14 which will definitely make their consumer’s lives easier. But, on the other side,...

Advertising To IAP: App Developers Pivoting Revenue Model?

Freemium apps have been the prefered choice for majorioty of app developers as they are easy to monetise, attract users and genereate revenue. However, for the last few months the preferences of app developers in terms of their revenue...

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter, with a cool code-name to go with, it is bound to raise eyebrows, and stocks too, as...

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The Dogecoin Fever In India Has Turned Into The Worst Nightmare For WazirX

The doge frenzy has finally arrived in the Indian cryptocurrency space! Named after a popular meme (based on the Japanese...