Netflix (NASDAQ:NFLX) is facing an unprecedented urgency to look beyond paid subscriptions and introduce an advertising support subscription tier. According to the latest report from J.P. Morgan, the need for a low-priced ad-supported tier, similar to Disney+ Hotstar, amid...
The Content-based business model is probably going through the biggest challenge - the sustainability of the subscription model. Irrespective of the industry or nature of the content, companies are finding it hard to maintain the stickiness of their paying...
Cricket is the most-watched sport not only in India but also worldwide. Every year, the Indian Premier League (IPL) transforms into an advertising bonanza in which more and more brands want to participate. We've seen an increasing number of...
When Apple introduced iOS 14.5 with a crucial new feature in April this year, people have had little idea how colossal the impact is going to be on the advertisers and publishers worldwide. As the adoption of iOS 14.5...
Faced with legal and political pressures, Facebook and Alphabet Inc.'sGoogle had committed billions of dollars to support media organizationsworldwide, many of which are small or regional businesses struggling tosurvive in the digital world.
The initiative was applauded by many...
With the iOS 14.5 update announcement, Apple has declared war on app developers, measurement companies, and advertisers alike. It is a move that is highly likely to reshape the entire digital advertising industry.
Apple's app tracking transparency, aka ATT framework,...
Yesterday, the Advertising Standards Council of India (ASCI) released a new set of draft guidelines for social media influencers and called for distinct disclosures when they collaborate with different brands for paid partnerships.
A prominent labelling as sponsored and no...
After Apple deciding to take the anti-tracking route to safeguard user privacy on their devices, now Google is aiming to do the same with Android. For Facebook, there could be nothing worse than this at this time if that...
The Gurugram-based food tech unicorn Zomato is no stranger to unwanted trouble. But this time around, it managed to land in quite a different kind of pickle!
The India based food delivery startup, which is valued $3.6 billion, found itself...
TikTok monetisation is what that's catching the eyeballs of TikTok creators!
The age-old saying ‘necessity is the mother of invention’ fits in perfectly in the world of content creation.
For digital creators, monetizing their content is often a challenging roadblock, and it...
