advertising

Online Advertising Fraud In 2019: $42 Billion Is Expected To Go Down The Drain Worldwide

The revenue loss due to online advertising fraud in 2019 would increase by 20%, and a whopping 185% between 2018 and 2023. The increasing number of internet users worldwide is attracting the eyeballs of brands which are pouring the enormous...

Social Video Ad Spending in US: Over $10 Billion In 2019, Account For 28% of Total Video Ads

The rising popularity of video content across all the social media platforms is a testimony to the fact that the future of digital marketing belongs to social video. According to e-Marketer forecast, digital marketers would invest lavishly in social video...

Twitter Annual Revenue by Segment: FY 2010 – 2019

The above graph represents the Twitter annual revenue by segment, starting from the fiscal 2011 to 2019. The company has reportedly two segments: advertising...

Analysing PPC metrics Report Is Crucial For The Success Of Your Campaigns

When we talk about internet marketing, PPC (Pay Per Click) works as a big brick in the wall. In the times today, most online businesses depend on it and that is no wonder. 45% of small & medium businesses are...

Facebook Q4 2018 Result: The Eye Popping Highlights

You may love it, hate it but can't ignore it! And, no other than Facebook Inc. (NASDAQ:FB) justifies it better. Despite all the hullabaloo, hue and cry against the world's largest social media platform in that led detail clarification by...

Mobile Ad Spend In India: 71% Of Total Digital Ad Spend By 2023 [REPORT]

The exploded adoption of smartphones and increasing digital content consumption has convinced brands to increase their share of mobile ad spend in India. It is estimated that mobile will account for 71% of total digital ad spend in India in...

Facebook Quarterly Revenue By Segment: Q1 2010 – Q4 2019

The above graph represents Facebook revenue by segment - Advertising, and Payments and Other Fees, starting from Q1 2010 to the most recently completed quarter. Facebook...

Jio Announces Partnership With Screenz For Interactive TV Solution

The Mukesh Ambani led start-up Reliance Jio is keen at striking it rich in extremes of the media and entertainment business. Reliance Jio Infocomm Ltd released a Press Release dated May 17, 2018, titled "Jio Announces Exclusive Partnership with Screenz...

Facebook Is Losing Big Time To Google: Referral Traffic Down by 25% in 2017 [REPORT]

Despite the swelling user base and increasing profit with each passing quarter, Facebook Inc. (NASDAQ:FB) is finding it tough to compete with Google, when it comes to generating referral traffic to brand websites. After dominating the referral traffic market...

The Future Of Mobile Advertising In India Is All Video: Investment Up By 119%, Consumption 124% [REPORT]

Digital advertising has been around since the very early days of the internet. It is - and has always been - one of the most popular monetization models in the digital world. As of today, it forms the core...
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Latest News

TikTok Acquisition: Not A Cake Walk for Microsoft

After President Trump announced an order banning US companies' transactions with Chinese businesses, which is set to...
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Can ‘Made In India’ Twitter Alternative Replicate Twitter’s Success?

The popular microblogging platform Twitter has a new Indian clone and it is all set to capture the non-English users in the...

Worldwide Traditional PC Shipments by Quarter

The above graph represents the worldwide traditional PC shipments by quarter,...

TikTok Stars Are Fighting an Uphill Battle

2020 has proven to be a difficult year for many Chinese-origin apps, including the wildly popular short video app, TikTok. Many Chinese...

Google Is Changing the Face of Global Health

COVID-19 is easily the most catastrophic global health crisis of the 21st century. As July 2020 came to a close, case counts...