advertising

The global digital ad market is going through an unprecedented crisis. As the world plunged into the throes of the COVID-19 pandemic, so did the demand for digital advertising globally. Experts now believe that this particular situation...

The above graph represents the Netflix advertising expenses by year, starting from fiscal 2002 to the recently completed year. Netflix's advertising expenses during FY...

Remember, how aggressively Facebook has been pushing you to add your mobile number to your account for the last many months? Reasoning as an important security measure to protect and recover your account from any possible hacking...

The tech giant Google is now all set to crack down on fraudulent advertisers who are leveraging their advertising platform to trick people into scams and spreading misinformation! On Thursday, in a blog post,...

After minting million from internet and mobile ad frauds now scammers have resorted to Smart TV ad frauds. Smart TV advertisers had to recently lose a lot of ad dollars because of a...

The above graph represents the share of Facebook mobile advertising revenue by year, starting from fiscal 2012 to 2018. The company has stopped revealing...

The above graph represents Facebook advertising revenue by year, starting from fiscal 2009 to the recently completed year. The social media giant generates substantially...

The COVID-19 outbreak which has decimated the growth of businesses globally is now turning out to be a blessing in disguise for news publishers on the Google-owned Youtube platform. How? Let’s find out! The...

For a very long time, online publishers and news agencies had no other choice but to comply with Google’s display policy without being provided with any financial remuneration. This is mainly because of Google's monopoly in search...

The above graph represents the Google quarterly ad revenue by property type, starting from fiscal Q1 2002 to the recently completed quarter. Google's advertising...