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The Future Of Mobile Advertising In India Is All Video: Investment Up By 119%, Consumption 124% [REPORT]

Digital advertising has been around since the very early days of the internet. It is - and has always been - one of the most popular monetization models in the digital world. As of today, it forms the core...

Is Digital Banner Advertising Dying With The Diminishing Effectiveness Of Banner Ads?

Digital banner advertising has been a staple of the World Wide Web since the 1980s when it was first used by IBM owned Prodigy to advertise Sears products online. They have played a pivotal part in the rapid development...

Facebook To Beat Google In Digital Display Ad Revenue In 2017 [REPORT]

The spending on digital advertising in the US is set for another year of startling growth. But the major eye-popping fact is the strengthening position of Facebook Inc. (NASDAQ:FB) in digital display ad market which will widen the gap...

Soon, Internet Users’ Browsing History Would Be Up for Sale Legally

As an avid internet user, one thing you may be concerned about the most is your browsing history. It not only carries the address of websites you visited in the last few days or months, but it can also be used to understand your interest, preferences, shopping habits and much more. It is a vital piece of information that could be utilised to make your internet experience either organised or screw up totally. Here comes the bad news; advertisers will soon be able to peep into your internet life and try to have a bigger say in your decisions by leveraging on your browsing history they buy from your ISP. And, all of it would be done legally!

Apple iOS Is Losing Ground to Android In Mobile App Advertising Industry [STUDY]

We seem to have reached a crossroad in the battle for mobile platform dominance. For years now the two major players, Google's Android and Apple's iOS have been fighting it out, with Android commanding the lion's share of the...

Advertisers Are More Bullish on Instagram Than Facebook, Twitter And LinkedIn [REPORT]

Social Media advertising is growing at a tremendous rate as brands have been spending more fortunes on digital ads with each passing year. In few of the developed markets, such as US, Digital ad spends is expected to surpass the TV...

Why Does Apple Need to Spend Much More Than Samsung on Digital Ads, And Hide it !

Apple Inc. (NASDAQ:AAPL) has been consistently topping the list of the most valuable brands since 2010. Despite this, Apple is constantly spending huge amounts on digital advertising to maintain its position. Competing against its arch-rival Samsung, and now also Google,...

Facebook Looses Advertisers’ Trust: Accused of Inflating Metrics for Years

Facebook Inc. (NASDAQ: FB) has more than 1.7 billion users actively engaging on its platform. Whether it is to interact with friends or leverage businesses, Facebook has become the most popular choice for networking. Facebook has the largest user base....

The State of The Internet: Mobile Advertising Is The Future [INFOGRAPHIC]

The success of digital marketing does not require any assurance from the fortune tellers, it is all evident in the data. All you may need is a reliable source and some help from an advertising agency. One of the recent...

Intelligent Business Practices for Monetization of Online Games

Like any business, the main challenges are converting new prospects into consumers, and then being able to retain those consumers as repeat customers. As the gaming industry develops, so too do the engagement strategies. Unlike the days when game developers...
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Latest News

Amazon Makes Historic Bet on AI: $4 Billion Fuels Anthropic’s Generative Engine

AI investments have skyrocketed in the last three years, with tech giants placing their bets on the transformative power...
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