Ranjan Piyush

Global Smartphone Sales Recorded The Slowest Growth In Q2 2015 [REPORT]

Smartphones have become an integral part of today’s life. Hourly updates have become a routine, users check their smartphone at least 150 times in a day. The situation is so intense that smartphones have replaced literally everything in our lives....

36% Smartphone Owners Use Messaging Apps, Women Prefer Auto-Delete Apps [REPORT]

In the wake of the second decade of this new millennium, an online presence has become more than necessary. Several platforms are available to grab the attention of users and allow them to connect both at a personal as...

The Revival of Apple iPhone: Android Smartphones Facing Heat

Apple iPhone was launched in Europe on Nov 9, 2007. The locked sim model which was then popular with Apple caused controversies and legal issues in several European countries including Germany, France, and Italy. However, it didn’t tarnish the...

Diversity in Newsrooms: Still A Major Concern

In the mid-1960s, a major civil unrest broke in the United States gaining a nationwide coverage. This was sparked by the unequal treatment of minorities in various sectors across the country. Following this, the National Advisory Commission on Civil...

The Growing Adoption of Ad Blocks: $22 Billion To Be Lost In 2015 [REPORT]

Advertisements have become an integral part of many online businesses today. Ads act as a fixed source of revenue for almost all the major content driven websites. However, rising security concerns, high volumes of data usage and annoyance caused...

The Impact Of Facebook on South East Asia Market Is Far Greater Than One Can Imagine

Facebook Inc. (NASDAQ:FB) has expanded to almost all the corners of the world today. With a humble beginning from a dorm room in 2004, it has been quite a journey. South East Asia (SE Asia) has become the talk...

Search Engine Marketing Spend Q2 2015: Yahoo! Bing Winning Advertisers’ Trust

With search engines playing a major role in present times, it has become quite important for the advertiser to understand the market trends and know where to head for a better return on their investment. Search Engine Marketing (SEM), the method of...

Facebook CPM and CPI On The Rise: What Advertisers Must Know [REPORT]

Before you start searching for the secret sauce which is important achieve optimised Facebook CPM and CPI, let's first have a look at why these metrics exist today; In just 4 months from the launch of Thefacebook (Facebook's original...

The Claim That Facebook Is Beating YouTube In Video Views Is Misleading ?

Facebook Inc. (NASDAQ:FB) had introduced a feature in the last quarter of 2006; sharing content (pics, video, news, blogs, etc.) from across the web. In the beginning, only a few websites partnered with Facebook in this campaign, including IDG...

Worldwide PC Shipments Q2 2015: Apple Got A Secret Sauce

The personal computer (PC) industry celebrated its 40th anniversary in 2015. Back in the early days, PC was considered to be a highly technical device meant to be handled by experts only. Today it has become an integral part of...

About Me

An engineer by education, a researcher by passion and analyst by profession. Love to indulge in music and books at leisure with a steaming cup of coffee. Expect few mind-boggling facts from me.
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Latest News

Microsoft 365: Corporate Privacy Invader Masked As A Collaboration Tool?

Microsoft 365, a line of online subscription services offered by Microsoft to better collaborate in your workspace,...
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End Of Free Ride For Ola And Uber: GOI Sets New Rules For Cab Aggregators!

For long Ola and Uber have been enjoying the free ride on charging surge price from customers and paying low commission to...

Hundreds Of Email Accounts Of C-Level Executives Are Up For Sale, And It’s Scary!

The email accounts of numerous C-level executives around the world have been compromised and a threat actor is now selling their credentials...

Backed By First-Time Shoppers, Flipkart And Amazon Dominated Festive Online Sales in India

It seems like Flipkart and Amazon squeezed the most out of the month-long festive season in India as they have minted close...

Amazon Gets Slapped With Penalty As GOI Prepares To Tighten The Noose On Ecommerce Players!

In a recent move, the Indian Government slapped Amazon on its wrist for not mentioning the country of origin detail for products...