Smartphones have become an integral part of today’s life. Hourly updates have become a routine, users check their smartphone at least 150 times in a day. The situation is so intense that smartphones have replaced literally everything in our lives....
In the wake of the second decade of this new millennium, an online presence has become more than necessary. Several platforms are available to grab the attention of users and allow them to connect both at a personal as...
Apple iPhone was launched in Europe on Nov 9, 2007. The locked sim model which was then popular with Apple caused controversies and legal issues in several European countries including Germany, France, and Italy. However, it didn’t tarnish the...
In the mid-1960s, a major civil unrest broke in the United States gaining a nationwide coverage. This was sparked by the unequal treatment of minorities in various sectors across the country. Following this, the National Advisory Commission on Civil...
Advertisements have become an integral part of many online businesses today. Ads act as a fixed source of revenue for almost all the major content driven websites. However, rising security concerns, high volumes of data usage and annoyance caused...
Facebook Inc. (NASDAQ:FB) has expanded to almost all the corners of the world today. With a humble beginning from a dorm room in 2004, it has been quite a journey. South East Asia (SE Asia) has become the talk...
With search engines playing a major role in present times, it has become quite important for the advertiser to understand the market trends and know where to head for a better return on their investment. Search Engine Marketing (SEM), the method of...
Before you start searching for the secret sauce which is important to achieve optimised Facebook CPM and CPI, let's first have a look at why these metrics exist today; In just 4 months after the launch of Thefacebook (Facebook's...
Facebook Inc. (NASDAQ:FB) had introduced a feature in the last quarter of 2006; sharing content (pics, video, news, blogs, etc.) from across the web. In the beginning, only a few websites partnered with Facebook in this campaign, including IDG...
The personal computer (PC) industry celebrated its 40th anniversary in 2015. Back in the early days, PC was considered to be a highly technical device meant to be handled by experts only. Today it has become an integral part of...
An engineer by education, a researcher by passion and analyst by profession. Love to indulge in music and books at leisure with a steaming cup of coffee. Expect few mind-boggling facts from me.
