Amazon Advertising Platform For Apps Is A Big Boost For Developers

Must Read

Google’s Dirty Secret Has Left Android Users In Australia Stunned, Strikes Back!

After going head-to-head with Google to make the search giant agreeing to its Media Bargaining Code, Australia is now...

What Convinced Apple Inc. (AAPL) And Google Inc. (GOOG) To Kill All Long Hauled Patent Litigation Cases ?

Apple Inc. (NASDAQ:AAPL) founder Steve Jobs had famously declared that he would unleash “thermonuclear war” against Google Inc. (NASDAQ:GOOG). The battle against Google...

Apple Has Finally Found The Right Partners To Launch Apple Cars By 2025

Rumours of a possible Apple Car in the making has been doing rounds for quite some time. But so...

Amazon.com, Inc. (NASDAQ:AMZN) has unveiled a new advertising platform specifically designed to market mobile apps. The advertising platform will help 10 million mobile app developers worldwide to promote and market their apps to smartphone users. The platform allows developers promote their apps on Android smartphones and tablet besides Amazon’s in-house Kindle tablets.

Amazon’s mobile app advertising platform is designed to follow CPC (Cost Per Click) model; as and when a user clicks on the mobile app ad, developers would be charged for it. Amazon has set a minimum budget of $100 to start a campaign.

Lyn Hart, a spokeswoman for Amazon says, “We work with many developers to support merchandising and advertising across our platforms and devices. We realized that many more developers would benefit from this advertising and merchandising.”

For Amazon mobile advertising market holds a big opportunity window. The market has been growing exponentially for the last few years. Globally, the Internet and mobile advertising industry is estimated worth $170.5 billion in 2015. The market will further swell to $204 billion by 2018. US will contribute 51% of the market revenue this year, of which 32% would come from mobile advertising alone. US, China and Japan will be the top three contributors to the mobile advertising industry. Next year, in 2016, global mobile ad spend is estimated to reach $101.37 billion.

Advertisements

Google and Facebook are dominating the mobile advertising market. More than half of their advertising revenue is coming from mobile devices. In Q1 2015, Facebook ad revenue clocked at $3.32 billion, of which 73% came from mobile ads.

Nearly 3.4 million mobile apps are available for downloads. Google Play boasts well over 1.4 billion apps.

The above statistics clearly indicates how big mobile app advertising industry has become. However, with the growing number of apps, it’s becoming more difficult to filter the best apps or find out the most suitable apps for various purposes. Developers are well aware of the challenge; consequently private app stores have started making a foray into the mobile app advertising market.

Amazon’s new app advertising platform is currently limited to US market. However, considering most of the Android apps are not limited to a particular geography, it would be easier for app developers to explore the US market by allocating a small chunk of their advertising budget.

1 COMMENT

  1. With nearly 3 million apps, App Discovery is still a challenge….For each business proposed there are 9 apps (avg) available today. For a smartphone user it is really difficult to reach the right one….Definetly, a must needed platform as far as it justifies it presence in a structured way. What is your experience and take Ashvini Kumar Saxena Ram Mannepalli Varun Khona

    Advertisements

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest News

Keep Your Aadhaar Card Locked: UIDAI Takes A Measure To Prevent Adhaar Fraud!

At a time when data breaches have become way too frequent, the Unique Identification Authority of India, aka UIDAI,...

In-Depth: Dprime

Will ‘TikTok By Microsoft’ Be A Winner?

For the last two years, TikTok has been in the public eye for all sorts of reasons. First, it was the exploded and unparalleled...

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter, with a...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one of the...

More Articles Like This