advertising

Facebook Inc. (NASDAQ:FB) spans around 30 million small business pages to target its massive user base. A previous report mentioned that 9 out of 10 SMBs planned to invest in social media for marketing. Facebook's earnings for the last quarter indicated...

Facebook Inc. (NASDAQ:FB) is apparently ready to launch an eternally anticipated Ad Network to challenge Google’s advertisement business. According to multiple sources familiar with the matter, the online social media giant is set to unveil its ad network, primarily...

Demand for online video content by information seekers is rising at an explosive rate across the globe. People love browsing for information in the video format due to better understanding and a more apt description of the required information....

Social ads’ spending is on the rise across the globe with increasing usage of social networking sites by web users. In 2014, content sharing on social media sites is expected to rise to a massive 32 billion items per...

The social media titan Facebook Inc. (NASDAQ:FB) with its massive 1.189 billion user base has done pretty well as a connector between brands and their followers. People widely engage with their favorite brands in a vivid manner, due to...

NewsFeed ads, a prominent part of native ads on Facebook Inc. (NASDAQ:FB) is rising in prominence as it drives 5X higher conversion rate than right hand side ads. With an increasing demand for NewsFeed ads, the competition for high value ad...

Native advertising, the most used web advertising method in which brand advertisers are more focused on placing ads in context with a user’s experience, to grab more attention or higher engagement, is widely used on Facebook Inc. (NASDAQ:FB) platform....

Twitter Inc. (NYSE:TWTR) recorded an epic IPO debut due to extra hype built across its potential growth prospective in future. Marketers are somewhat acquainted with micro-blogging site's marketing capabilities, but, very few are courageous enough to risk investing on...

The power of social media in advertising of a brand is somewhat a digestible fact for most of the marketers now, and it is considered to produce 58% more outreach than any other advertising method. Brand marketers are increasingly...

San Francisco based Twitter Inc. (NYSE:TWTR) which was born as a messaging service and later evolved into a world-class micro-blogging platform, has seen an incredible growth and now provides companies and brands, a platform for addressing the masses with...