Startups Must Utilise Their Websites To Attract Stellar Employees!

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Aarzu Khan
A full-time data scientists and a part-time industry analyst; still learning power of effective presentation and firm believer of the thought "Numbers are always magical". Love to be in the network of people who 'know' how to respect their time and keep others engaged in meaningful activities.

Being as a startup entrepreneur you must know to make the best use of almost everything available at your disposal. You may not realize it, but your website can be a powerful recruiting tool if you take the right steps. And in today’s tough business landscape, attracting the right talent can make or break your startup.

A single bad hire can cost a startup one-third of their annual salary; not to mention the setback companies face when dealing with employee turnover. The effect of bad hiring is no limited to financial losses for the company only. A study from CareerBuilder reveals that 60% of employees find it tough to deal with bad hires, which has a direct impact on the performance of other employees as well.

Unfortunately, a majority of startup entrepreneurs fail to realise that their website could be used much more than a marketing, branding or lead generation tool. And, attracting skilful talents is one of the major elements websites much be catering to.


Show Off Your Startup Culture 

Startup culture is so important to today’s job seekers. Candidates want to feel happy to come to work, and many would rather take less money to be at a company with great culture than get a higher salary with a startup without a great culture. Bad cultures create stressful work environments, and the U.S. economy loses $500 million each year due to work-related stress issues in the workplace. And according to a study conducted by Columbia University, businesses with low company culture had a turnover rate of nearly 50%. 

The Culture page is a great place to show off that culture. Include real team photos and allow your staff to write their own unique bios. Don’t be afraid to humanize your brand; show your team having fun in and out of the office. State your business mission and purpose and let your passion shine through. Describe your team’s core values and the benefits you can bring to any candidate; after all, this is a two-way street. Rather than simply listing qualifications you expect, you should also be selling your business to them, too. 

You can also use your blog to talk more about what’s happening inside your office on a day-to-day basis. Allow your team to take turns penning culture blogs. Social media is another great foundation where you should show off your culture. 

Optimize for Mobile

If your website doesn’t offer a seamless mobile experience, it’s time to work on a responsive redesign. Mobile design is important to Google and impacts the user experience. Furthermore, a survey conducted by Glassdoor found that 47% of job seekers use their mobile devices to search for jobs at least once per day. Another study from Pew Research found that 47% of job seekers using their mobile devices to search for positions had trouble accessing job-related content. 

Build Out Your Careers Page 

Having a Careers page might seem like a simple tip, but far too often this is a page that gets slipped under the radar. You might think that you don’t need a Careers page simply because you post your listing online and the applicants come flooding in. However, it’s also important that you list those positions on your own website, too. 


There are several reasons for this. First and foremost, not everyone will discover a job listing you post on Indeed. Sometimes, a person may come across your website and be interested in your startup; then, they’ll look for a Careers page to see what options are available. Even if you aren’t actively hiring, you should have a submission form or contact details for potential candidates that come to you. 

Another solid reason is that you can list the job posting link to your direct website in third party listing services, which encourages potential applicants to visit your website and learn more. 

Lastly, your Careers page is also the perfect place to show off your startup culture. Whenever you post a job listing, be prepared for a spike in traffic. This means you should consider whether you need to upgrade your hosting plan to support that. The better your hosting plan is, the less likely your visitors are to experience slow loading pages or site crashes. 

Don’t Forget About Social Media

Social tech improves the recruiting process. When potential candidates are interested in your startup, chances are they’ll check out your social media pages. Whenever you post a position, be sure to list it on your social channels. Furthermore, your social icons should be prominent on your homepage. This will make it easier for interested candidates to learn more about your business. 


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