marketing tools

Your business is just as good as the system you have in place. It may sound harsh, but it’s the truth. Just think about it for a second: you’ve spent a lot of time to design a clear and successful business concept, and you are sure that your products/services can satisfy even the pickiest customer. But, without an efficient system, you will not be able to scale your operations and grow your business.

So, what can you do ensure that your company is on the right path to success?

One of the crucial parts of building an effective system is having the right tools. Unfortunately, that’s often easier said than done. Things are changing at the speed of light in marketing and what was useful today may be just a huge waste of time and resources now.

To give you a helping hand, we’ve created a list of tools that have proven their effectiveness, and that can help your marketing team take your business to the next level.

BuzzSumo for Content Marketing

There was a time when “build it, and they will come” was one of the best growth strategies for businesses. But, this approach won’t get your business anywhere in 2018. Reports show that 59% of B2C marketers plan to increase their content marketing budget. In other words, more and more businesses are focusing on creating interesting content that engages their audience and encourages them to try their products.

Pay attention to the keywords: interesting and engaging

Creating content just for the sake of it won’t get your business any significant results.

That’s where BuzzSumo comes into play.

If you want to ensure that you are spending your marketing dollars wisely, then this tool can help you research and discover the type of content your audience wants to read. Enter your keywords into BuzzSumo, and you will get a detail report about the highest performing content on that topic.

Trello for Organization

As your business expands and you launch more marketing campaigns, keeping track of everything can become a pain in the neck. Pen and paper may help you in the early stages of your business, but now with a growing team and list of task, you need a more sophisticated tool to keep an eye on how everything is going.

Trello is an excellent organization tool that allows you to organize your projects, track their progress, and communicate with your team remotely.

OKCalculator for Complex Financial Calculations

Marketing is both art and science. Sure, you need innovative ideas to stand out and drive customers to your business, but you also need strong analytical skills to review the impact of your efforts and adjust accordingly.

Fortunately, you are not alone in this endeavor. If you are looking for a free online calculator that can help with your business’ complex financial data, then www.okcalculator.com is just the right fit for you. This tool can help you keep track of everything, from inventory analysis to cash flow and the revenue you need to keep up with your expenses.

InfusionSoft for Email Marketing

You may have heard that email marketing is dead. Don’t believe a word. In reality, email marketing is still one of the most effective tools for business. Just consider the following: we sent 28% more emails in 2016 than we did in 2015. And, it’s not a tool just for old people. According to one study, 74% of teenagers use email. As far as open rates go, reports show that email is more effective than social media.

The question you should be asking yourself isn’t if you should invest in email marketing but rather what tools you should use to make the most of your efforts.

InfusionSoft is a tool that allows you to save a lot of time and advance your goals by automating your marketing campaigns. Setup can be a bit tedious, but it’s a smooth sailing once you get the hang of it.

Ahrefs for SEO

Your marketing team needs to be up to date with the latest algorithm changes if you want your business to be successful online. Ahrefs makes this task a bit simpler for you. The tool allows you to track the performance of your keywords, review your content, explore trends, measure your social media metrics, analyze your backlinks and so on.

Buffer for Social Media

Social media has become a force that you can no longer ignore. But, posting on every channel, engaging with your audience, and reviewing your efforts can be quite challenging. Buffer is an automation tool that allows you to schedule updates for some of the most important platforms out there, such as Facebook, Twitter, LinkedIn, and Google+.

Conclusion

Running a business in this day and age can be a challenge. Thankfully, you have a variety of tools at your disposal that can make this task a bit easier. Regardless of the tools you use, make sure that you understand how they work and the impact they can have on your business.