You can hate me but you can’t ignore me!
The above statement fits best in the context of Apple iPhone X. Despite facing criticism for the absence of innovation, exaggerating pricing strategy and rumours of possible discontinuation of iPhone X this year, Apple iPhone X made the maximum number of people fall for it in Q4 2017. According to the latest data from Canalys, Apple Inc. (NASDAQ:AAPL) sold 29 million units of iPhone X in the fourth quarter of 2017, making it the most selling smartphone model of Q4 2017.
The sales performance of iPhone X becomes more commendable considering the fact that the device went up for sales only from the beginning of November 2017. In contrast, most of iPhone X contenders were available throughout the quarter.
Once again, China played a vital role in making iPhone X the most selling smartphone model in the world. Over 25% of iPhone X sales took place in China.
“The iPhone X performance is impressive for a device priced at US$999, but it is slightly below industry expectations,” said Ben Stanton, Analyst at Canalys.
Overall, Apple is looking at its best quarter till date as the sales figures of other iPhone models – iPhone SE, iPhone 6s, iPhone 6S Plus, iPhone 7, iPhone 7S Plus, iPhone 8 and iPhone 8 Plus – are also estimated to remain impressive in Q4 2017. The availability of all the old models, especially iPhone 6S, at a reduced price is attracting the eyeballs of people. The larger portfolio of iPhone models allows Apple to cater to multiple smartphone segments, and compete with the leaders of every segment.
The sales figure of iPhone X in Q4 2017 also indicate a changing equation in the smartphone industry. A number of people are opening up to invest in expensive smartphones price tagged above $650. The fourth quarter performance of Apple iPhone X that starts from $999 will definitely boost the confidence of Samsung and Google which are betting more on their premium range smartphones, Galaxy S8 series and Pixel 2 series.