4 Reasons Why Your Small Business Should Use Google Apps for Work

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Google Apps for Work can empower your small business to compete on a large scale. As a cloud-based productivity solution, the package provides readily accessible tools for routine business tasks. Positioned as an affordable alternative to the Microsoft Office 365, Google Apps for Work has many features that make it a compelling choice. The following four reasons will show you why you should use Google Apps for your own business.

Excellent Price/Feature Ratio

Google Apps for Work includes some of Google’s most popular apps such as Gmail, Google Drive, Google Hangouts, Google Calendar, and Google Docs. Each of these is available as a free app, but as a part of the Google Apps for Work suite, they come with additional features. With the possibility to add an unlimited number of accounts, every user gets 30 GB of email storage, custom email addresses, round-the-clock support, and a 99.9 percent guaranteed network uptime.

For $5 per user per month or $50 per user annually, businesses can access everything Google Apps for Work has to offer. The low price makes the software perfect for budget-conscious small businesses, including those that have strict requirements for security, compliance, and storage.


Users can access their apps and files from any Web browser on any device. Business owners and managers can use the Google Admin console to manage mobile users and authorized devices so that company data can stay secure. Thanks to the centralized, online character of Google Apps, companies can operate without worrying about data loss and disruptions caused by hardware failure or employee turnover.

Each Google application integrates with other apps in the suite and has features that simplify workflows and provide natural ways for interacting with clients. Companies can choose one or more domain names to associate with their Google Apps account. Best of all, the software suite requires minimal on-site technical expertise, so the use of the product will not require additions to the workforce.

More Productive Meetings

Google Apps for Work provides an excellent framework for more productive meetings. Team members can use Google Calendar to plan projects, coordinate appointments, and schedule meetings. Multiple users can access the same calendar, allowing for company-wide collaboration.

Calendar integrates with Gmail, allowing users to create events and receive reminders without leaving the inbox. You can read and draft emails even without an internet connection. All the data, contacts, and messages stay in the cloud, so you can always access it without the fear of losing sensitive data.

Google Apps users can also use Hangouts, a video-conferencing app, that makes face-to-face meetings easier. Up to 15 people can join a meeting using high definition video. Hangouts also integrates with Gmail, allowing coworkers to join the same conversation from any device.  This easy-to-use team chat app features intelligent muting which can prevent background noise and has the ability to focus on the person speaking.


Improved Collaboration

With Google Docs, employees no longer need to struggle with the problem of multiple document versions shared via email. Instead, using this cloud-based word processor, team members can simultaneously work on the same document and see changes in real-time. Revisions are automatically saved, so employees can focus on their work without the fear of losing data.

The same principle applies to Google Sheets and Google Slides, which can be used to create spreadsheets and presentations, respectively. All of these apps can save files in many different file formats, ensuring compatibility with every customer and business.

A built-in chat feature lets employees communicate and brainstorm as they work using the core Google applications. This, along with integrated Hangouts, means that teams can communicate and collaborate with mobile employees or those that work from home. This collaborative environment makes Google Apps for Work especially attractive to business owners who have team members in different parts of the world.

Easier Access to Information

Google Drive and Google Sites both give your team members easier access to information. Google Drive is a cloud-based storage platform which enables you and your employees to store data and access it from any device, whenever necessary. With this online file storage, you can have all of your data stored in one secure location. Your files can be kept private or shared with others.

With Google Sites, companies without any technical or programming skills can choose a domain name for their public websites and easily create internal sites. Without writing a single line of code, you can develop and launch an intranet with important information from your latest projects. This makes relevant information readily available to team members, clients, suppliers, and others. Information from any other Google App can be easily imported and posted on the site for employees and customers to access.

As with the other Google Apps, administrators can assign access rights to individuals or groups using built-in security features.

Final Word

Google Apps for Work equips companies with tools that let them work faster and easier. As an affordable solution that requires little hands-on support, the application bundle enables even small businesses to compete on a global scale. A growing number of organizations view Google Apps as a must-have product for collaboration and accessibility. Its robust security features and cloud-based interface makes it the one office productivity suite that companies want to buy.


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