Benefits of Mobile Apps in Efficient Business Management

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Neeraj M
I am a full-time Industry Analyst, covering mobile industry, writing about the giants and their growth performances, chasing the statistics like my dreams, and digging deep into the industry till I get a gold mine. 'Earned' my Masters in BioTech quite recently and giving wings to my thoughts without drinking RedBull.

Technological inceptions and inventions have revolutionized the way businesses are operated and managed. There is an increase in demand for access to business information and applications through various mobile technologies by the business workforce. Therefore, you should strive relentlessly to position your firm effectively to benefit from the trend. To make sure that your employees are better informed for increased productivity, you should venture into the world of mobile apps for workplace management.

More than 3.3 billion unique mobile apps available on various app stores have automated most of the offline tasks. All it requires is to find a right kind of mobile app suitable for your need and satisfy requirements.

When you integrate your mobile devices with a variety of applications and software, you make it easier for your workers to collaborate and for your organization to communicate with customers, vendors and staff. Thus, your employees can remain productive even when they are away from the office with prompt communication and sharing of important information. Mobile apps, such as employee time clock, which are meant to enhance employees’ productivity are instrumental in an organization’s growth.


Such productivity apps have revolutionized the working atmosphere in offices. They can enable you to offer new products and services to your customers while simultaneously increasing the efficiency and creativity of your employees. Here are some of the ways through which you can use the mobile apps technology to increase your profit margin.


Your workers can download the native apps that allow them to connect with their colleagues to enhance networking and prompt sharing of information. The importance of mobile web-based applications in the enhancement of prompt communication with different audiences is necessary for networking. Improved customer service and efficient use of staff office time are realized with the help of the mobile technologies.

Moreover, you can offer more products and services to your clients using the technology. The extra products and services include quotations, making presentations to customers, checking your stock levels via office network, and interactive order processing.

The employees out in the field can hand in their reports and collaborate with their colleagues in the office. For example, solutions like mobile workforce management software help field workers connect to customer information while they’re out on the job.


Since the mobile app technology is interactive, you can receive immediate feedback on your products and services from customers. Through the prompt feedback, you can conduct faster research and development for your company enabling you to stay afloat of all competition. This technology will enable you to upgrade your products and services faster using the mobile inventory management apps. Moreover, your customers feel a sense of ownership as they are convinced of having a direct role in your company’s development.


business productivity apps 2015

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Mobile apps present you with a new dimension of marketing your company worldwide. Potential customers can see your advertisements on their mobile devices. Moreover, you can create customized advertisements to reach specific audiences hence increasing your conversion ratio. Since more people are using their mobile devices to browse the internet, you are presented with consistently increasing market segment to exploit.


Integrating mobile apps technology with your business will enable you to manage the commerce aspects of your company. You can distribute vouchers, loyalty cards and coupons using the apps. Mobile ticketing together with content purchase and delivery is also achievable using this technology. Additionally, the apps enable you to provide location-based services to your customers for instance local discount offers. Customers can order electronically via the mobile apps and in some cases you can deliver catalogs via your mobile devices.

Advancement in technology is guaranteed to improve the products and services you offer to your customers. Therefore, you can manage your business efficiently from all over the world using mobile apps. Integrate your business with the mobile technology for enhanced efficiency in operation and management of your company, partners, staff, and customers.


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