Facebook Inc. (FB) Drives $1.24 Revenue From Each Referral Visit: How Much Are You Charging From Advertisers?

Must Read

Net Worth Of Jeff Bezos Is More Than Combined Net Worth of India’s Top 10 Richest People!

Jeff Bezos and the phrase 'World's Richest Person' has become synonym to each other. But after the...

Launch Of JioMeet Will Make Zoom To Be The 60th Chinese App To Get Banned In India?

Today as soon as the launch of JioMeet was formally announced by Mukesh Ambani, the frontman of...

Global 5G Chipset Market: $22.41 Billion By 2026, Driven by 5G Smartphones

As the world has started shifting from 4G to 5G era, the global 5G chipset market has...

Facebook Inc. (NASDAQ:FB), Twitter Inc. (NASDAQ:TWTR), and LinkedIn Corp (NYSE:LNKD) are offering platforms to market products/services to more than 2 billion users. Emergence of Pinterest and Instagram are adding up more avenues, resulting in higher reach than ever before. How much should I charge from my client willing to boost its presence through social media marketing is one of the most difficult questions to get an answer for all social media marketers! Before you hit search engines, let us throw some latest findings on the subject, helpful to understand how much each social referral is valuable for you and your clients.

Facebook Revenue from Referral Traffic Q1 2014

Facebook generated $1.24 from each referral visit to retail sites in Q1 2104, up by 11% as compared to the year ago quarter. While the online social media giant emerged as the only channel recording constant quarterly growth, Twitter, Pinterest and Tumbler performance in last one year has been more like a roller coaster ride. Interestingly, Blogger and Pinterest generated more average revenue per visit (ARPV) than Twitter in Q1 2014. Among all social channels, YouTube recorded the maximum decline in its ARPV, down to $0.70 from $1.17 a year ago quarter.

The findings are part of the Social Media Intelligence Report Q1 2014, released by Adobe. The unparalleled findings are based on 260 billion Facebook ad impressions, 226 billion Facebook post impression, 17 billion referred visits from social media sites and seven billion brand post interactions including likes, comments and shares.

Advertisements

Social media Referral Traffic by Industry

While chucking the report data based on Industry, Media and Entertainment Industry are enjoying highest amount of traffic splash from social networking sites. In Q1 2014, the referral traffic to Media and Entertainment sites surged up to 7.9% from 6% in Q1 2013. In contrast, rest all the industries either witnessed downfall in social referral traffic or remained intact like a year ago quarter.  The findings clearly portray an opportunity for sites related to Media and Entertainment and justify the investment need to be done on social channels.

Social Media referral Traffic To Retail vs B2B sites

The study also highlights Facebook’s unprecedented dominance over non-retail sites enjoying social referral traffic. While Facebook produced 75% of total referral visits to Retail sites in Q1 2014, the social media giant faced competition in referral traffic market to B2B High Tech sites. Facebook accounted 52% of total referral visits to B2B High Tech sites, LinkedIn emerged as the second best source of referral traffic with 15% market share. Unfortunately, LinkedIn is apparently loosing grounds Facebook and Twitter as its market share in B2B High Tech referral traffic declined by 27% in Q1 2014 compared to same duration last year. Facebook and Twitter emerged as the only social networking sites generated more referral traffic to B2B High tech sites a compared to the year ago quarter.

Opportunity

These findings are enough to prove why social media marketers must adopt targeted marketing tactics, different for industries and social networking sites they are banking upon. Facebook and Pinterest must be on the top agenda to focus for their online retail clients, but when it comes to B2B high-tech sites, LinkedIn needs to be accommodated into strategy as well as budget.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest News

Gana HotShots: The New Entrant In The Short Video Space

Gaana is the most recent Indian player aiming to capture a sizeable share of the short video...

India May Have 2.87 Lakh Coronavirus Cases Every Day By Early Next Year [STUDY]

As the number of coronavirus cases in India is on constant rise, the country might see the worst of coronavirus pandemic early...

18 Million 5G Subscribers in India By 2025: A Highly Disappointing Growth?

The number of 5G subscribers in India is expected to remain far lesser than expected earlier. In the June...

After India, US And Australia May Ban TikTok

Day after day, the Chinese apps are beheld by the scepticism. India's move to ban 59 Chinese apps, including TikTok, has made...

The Grim Reality Of Indian Startups: Only 12% Left With Cash Runway of Less Than One Month!

Previously, in the month of April when the lockdown was still in effect, Dazeinfo reported how the spread of the Coronavirus pandemic...

The Leaked Video Of Pixel 5 Is Quite Revealing!

Google never stops to surprise us, and Pixel 5 is no different. A recent leaked video of Pixel 5 reveals a lot...

In-Depth: Dprime

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one...

Fantastic 4: Four Day Work Week A Flashpoint Of Innovation?

It has been an idea that has been mooted by many, perhaps also somewhat sceptically. From being a dark horse to becoming...

TikTok Is Facing The Wrath Of People Who Love It The Most

Ever since the popular social media app TikTok entered India, it has been growing very aggressively in terms of users. Within a...

More Articles Like This