Apple Inc. (AAPL) iOS Users 5X More Likely To Buy Online Than Android !

Must Read

Amazon Locks Head With The Music Industry: Twitch Letting Streamers Use Unlicensed Music!

The global e-commerce giant Amazon.com, Inc. (NASDAQ:AMZN) has upset the biggies of the music industry as one...

Mobile Internet Speed In India: From Bad To Worse [REPORT]

Languishing. And la…g…g…i…n…g. The sorry state of the desi internet in India. In a...

Happy Birthday Ma Huateng: The Man Who Owns Facebook, WhatsApp Of China

The winning horse of the Chinese internet market and one among the Chinese billionaires, though not started...

The battle between Apple Inc. (NASDAQ:AAPL) owned iOS and Google Inc. (NASDAQ:GOOGL) owned Android has raged fiercely for the last five years. Android has relentlessly captured market share over the past five years, taking the mobile OS world by storm. But even with 79% of the market share, Google is still unable to reap the profits. Android’s free mobile strategy to the masses is commendable, but not the most profitable market strategy. Hardware vendors gain more through this strategy, by customised the OS to suit their needs. Price sensitive smartphone customers in India, China and Brazil are swelling Android adoption numbers, but largely being confined into the ‘free’ zones and not making payment though platform.

Apple has devoted its time and money to cultivate a hardcore consumer following that appreciates premium products, despite their high price. The iPhone and iPad maker earns directly through the sale of its iOS powered devices. Its seamless mobile experience, allowing customers to easily buy songs, apps and movies through a flawless user interface, is another huge wining factor. It follows logically that Apple customers on average, have more disposable income and likely higher incomes. It’s no surprise that Apple is ranked as the world’s most valuable company in 2014 with a market capitalization of  US$436.6 billion. It also boasts a 76% retention rate among its users, but faces challenges in attracting new customers.

Here is an infographic highlighting the war between the top two mobile operating systems, and the inequality between market share and money.

Advertisements
  • Android OS currently powers 79% of all devices, while iOS boots on 14.2%.
  • In 2011, the market share of Android OS grew the fastest to 50.2%, up from 27.9% in 2010. It was also the year where iOS had a 23.8% market share, its largest till date.
  • Nokia’s Symbian OS had the largest market share in 2010 at 37.6%. Blackberry held the second position with 19.9% of the OS market.
  • iOS users are 5 times more likely to buy things online than Android users.
  • An iOS user makes an average transaction of US$93.94 while an Android User spends 48.1$ per transaction.
  • The iOS store had 60 billion downloads as of October 2013, while the Google Play store had 50 billion downloads as of July 2013.

Online retailers will be forced to recognize that iOS is currently the most profitable mobile segment. One of their top priorities will be to make sure that their e-commerce stores is rendering beautifully on Apple devices. Google is rumored to be creating an Apple like experience through its Android Silver project, while Apple is pushing an 8GB version of its iPhone 5C model in emerging markets to scale up its market share. Microsoft Corporation (NASDAQ:MSFT) has also jumped into the fray by giving its Windows Phone OS for free. No matter which moves these tech giants make, it will be the customer who ultimately wins.

iOS vs Android

2 COMMENTS

  1. And actually the i-OS user % in e-Commerce is at or above 90% of the total.
    Most Android users don’t even have credit cards. Think about it; most Americans don’t have Bank Accounts; so they can’t have credit cards. But they all have cellphones. What kind of cellphones?
    Android. FACT!!!!

  2. Android has the audience, but they are unsophisticated and and at the bottom of the socioeconomic ladder. Android can NEVER me monetized as AAPL can

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest News

Augmented Reality Solutions: Big Hit In The Era Of Pandemic

Desperate times call for desperate measures. The global retail industry went for a complete toss as soon...

The Importance Of Analysis & Data in Buying Bitcoin

It’s often said that knowledge is power; this resonates even more when people are looking for the best way to buy Bitcoin.

Farewell PUBG! PUBG Mobile and PUBG Mobile Lite Terminates Operations In India

Zàijiànle, lǎo péngyǒu! (good bye, old friend) Gamers, the time has come to pay your last respects to PUBG...

Zuckerberg Criticises Apple For Not Letting Advertisers’ Track iPhone Users Completely!

When Apple Inc. (NASDAQ:AAPL) announced that iOS 14’s privacy-first updates would include an opt-in for iPhone users regarding apps collecting their unique...

Why Does It Make Sense For Apple To Build Their Very Own Search Engine?

Google’s sheer dominance over the search industry has remained unchallenged since its inception. But now, Apple is showing serious signs of rolling...

Samsung Overtakes Xiaomi in India: Hour of Glory or Portent of Things to Come?

The smartphone shipments in India has shattered all the previous record in Q3 2020. The crown at the top...

In-Depth: Dprime

Will ‘TikTok By Microsoft’ Be A Winner?

For the last two years, TikTok has been in the public eye for all sorts of reasons. First, it was the exploded...

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter,...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one...

More Articles Like This