Apple Inc. (AAPL) Way Ahead Of Android Devices In Enterprise Market: BYOD To Be The New Battleground

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Mobility devices have not only impacted the lifestyle of ordinary people, it has impacted the lifestyle of corporates across the world. The flexibility and features available in today`s mobility devices has made it possible for corporates to keep their laptops’ in office and use the mobility devices on the go. The initial trend of using mobility devices was brought in by Blackberry, where in features like BBM and e-mail made it a must for the corporates.

For today`s corporate apart from e-mail and messaging devices bring in feature like VPN  for security purpose and also an luxury to use their preferred devices both at home and office. For companies it reduces the extra hardware cost although it brings in more tension to IT department because of easy vulnerability of these devices.It is expected that by 2017 that nearly half of the employers may compel it`s staff to bring their own device.

In a recent report by Good Technology the company conducted a survey on which sectors were using the BYOD concept more prominently and which companies are currently leading in the Enterprise market.iOS based devices are having a clear lead currently, but with both Android and Windows waking up to the potential of this sector. It could be the next battlefield for these companies.


Overall Highlights

  • Total enterprise app activations grew 54 percent quarter over quarter, up from a 43 percent growth rate from Q2 to Q3 2013.
  • Custom app development continues to grow at the rapid rate of 55 percent quarter over quarter.
  • Doc editing continues to maintain the top spot for most widely used enterprise app
  • File access exceeded 20 percent share of total activations for the first time.
  • Business intelligence is the up and coming app this quarter.
  • The app categories that reported the greatest amount of growth quarter over quarter include business intelligence, secure browser and social business

OS Highlights

  • iOS smartphones made up 54 percent of total device activations, and iOS devices claimed the top ten spots for most popular devices among users.
  •  Android device`s share of activations continued to decrease quarter over quarter at 26 percent.
  • Windows Phone activations remained steady at one percent of total device activations in both quarters.

In Q4 2013 iOS  device activations made up 73 percent of total device activations in Q4 which was  up as compared to 72% during Q3,2013 .This increase in iOS share could be attributed to launch of two new devices by Apple in this quarter.The percentage of Android devices decreased from 27% in Q3,2013 to 26% in Q4 ,2013.Windows based devices maintained their market share at 1% of the total devices activated in both Q2 and Q3 ,2013.

Device Activation on Different Platform

Device Type Highlights

  • Document editing, custom apps and file access made up 86 percent of the total enterprise apps activated on the tablet form factor in Q4.
  • Document editing also took the top spot for smartphones, outpacing custom apps. File access edged out mobile UC this quarter to round out the top three smartphone apps.
  • Android tablet activations held steady from Q3 to Q4, while smartphone activations slightly decreased by one percentage point quarter over quarter

On device basis the share of iOS Smartphone garnered the biggest market share of 54 % in Q4,2014 followed by Android  Smartphones at 25%.Tablets although having a bigger display are still lagging behind the smartphones with iOS tablets having only 19% of the market share. while Android based tablets stood at dismal 2%.

Net Activation by type of device

Industry Highlights

  • Financial Services continues to lead by a large margin in total iPad activations, recording over 46 percent of total tablet activations in Q4.
  • For the first time this quarter, the Energy and Utilities sector was reported as one of the top ten industries in total number of device activations.

Financial Services continued to be the major users of BYOD  with 39.3% share,followed by Business & professional services 1t 19.6%.Manufacturing,Government and Healthcare remained other major sectors with 11.6%,6.5% and 5.3% of Market Share.During the Q4,2013 quarter first time Energy and Utilities sector entered among the top ten industries using BYOD.

Net Activation By Industry



  1. msuozzi1 MDSTroll  lol  you didn’t just say that, did you?  Not even the most brain-washed Apple fans believe that!

    Bottom line is MDSTroll was right, face it.  


    Yes, many more in the US (and US alone) in the enterprise market use iPhones, but that’s where it ends.  Mid to high single digits (stats vary from article to article, but never breaking double digits) of actual computer usage mean nothing.  And for good reason:  pretty computers maybe, but tonnes of issues, and security+Apple are oxymorons, so only the unknowing, and those who are obsessed with image (Apple does have a premium image would buy an Apple product.  Evidently, there are a lot of those people in the world.

  2. BYOD was the beginning of enterprise dominance for AApl.
    The more AAPL devices that were brought to work prompted the employer to convert to what employees were using.
    AAPL is the personal device of choice and by demand dominates enterprise, education, medicine and personal use the world over.
    So called competition is producing weak products that allow those that don’t care inclusion on some level.

  3. MDSTroll  
    Actually most simply use MSFT office. Which happens to run better on i-OS.
    Guess you have been disconnected from enterprise to know this.

  4. BYOD is not a good thing for security, insurance, and many legalities to do with health and safety. What happens if you break your device in work, or it gets stolen, or you transport a virus to your workplace. You could sue them for a neck or arm injury from looking down at a tablet because there are no regulations on the use of them.
    The real world stats are most enterprise computing is done on windows based PC’s and laptops, arguing about who rules the single digit percentage that don’t use PC’s seems petty.

  5. I love misleading reports. It’s like saying the fork is way ahead of the spoon for cutting your food, but we won’t mention the knife.


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