‘Enterprise Mobility’- A New War Ground For Apple, Samsung And Microsoft?

Must Read

Net Worth Of Jeff Bezos Is More Than Combined Net Worth of India’s Top 10 Richest People!

Jeff Bezos and the phrase 'World's Richest Person' has become synonym to each other. But after the...

Search Engine Optimization In Digital Era: Look Beyond Traffic

Search engine optimization, aka SEO, plays a vital role in today's online world, especially if it's about...

After Banning Apps, India To Clamp Down On Startup Investments From China

The recent border conflict between India and China has led to the Indian Government to actively take...

For today’s hyper-connected employee, the notion of acceptable information technology is as much about the experience as it is about business productivity, employees are choosing devices that more or so reflect their personality and perceptions than their professional ones. Increasingly, that choice has become for products designed and manufactured by Apple Inc. (APPL).

In The Past

For decades, the company was largely ignored by enterprise customers as CIOs (Chief Information Officer) viewed it as a firm with products designed specifically for consumers, the very thought of bringing Apple products into the corporate world for many IT officers, was a mere joke. Apple also never focused much enterprise market as it always believed in consumer market.

The Trend

Now Apple is focusing on its distant secondary market too, things have changed dramatically. Apple products, including the iPhone, iPad and Macs have entered the corporate world at a tremendous rate. According to IDC projections, by the year-end 2012 Apple’s shipments were 37.1 million to business workers and 31.1 million directly to companies, and in coming years it will likely outshine its more popular rivals in the business Smartphone space. iPhones and iPads have become business favorites and CIOs had little alternative, but they had to accept the situation.

Advertisements

Issues With The CIOs

CIOs are not exactly happy with Apple; many argue that Apple products are not suitable for enterprises so if Apple wants to stay and make profits, it has to make amends with the CIOs and Apple products are expensive, so Apple has to come up with price strategies and attract these CIOs. If BYOD gets adopted in all the enterprises then CIOs are the ones who will decide about the devices the employees have to use, so Apple has to mend and come with suitable technologies which can be integrated with the company’s IT systems easily.

BYOD

According to a study, by 2017 half of the employers may impose a compelling BYOD policy, requiring staffs to bring their own devices to work.

enterprise mobility

BlackBerry (BBRY) was considered a gold standard in device security and functionality, as BlackBerry is on its way out, among others the iPhone’s back-end policy management is what keeps it ticking over in the mind of IT departments, its highly adaptable to mobile device management services and set IT policies, because of its tightly controlled in-built security features so Apple is in the right market and at a right place to strike in.

Microsoft- A Tough Competitor?

Microsoft (MSFT), one of the oldest and smartest player in business enterprises, it has already managed to win CIO’s and IT departments and has successfully created a ready market for all of its devices. Though Microsoft’s execution is poor it still has a huge momentum when it comes to PC and Tablets.

With Windows 8, Microsoft tried to woo the corporate markets, but still many enterprise tech purchasers are looking at whether it’s worth upgrading to the next OS? When there are better alternatives.

Advertisements

Samsung’s Efforts

Samsung Electronics Co. Ltd (KRX:005935) is making some of the bold moves in the enterprise space, it announced Samsung For Enterprise (SAFE), and it is a set of enterprise solutions that is responsible to provide the necessary security and feature enhancements to makes mobile solutions suitable for business. And to Woo the CIOs Samsung came up with KNOX an Android solution that provides security hardening from the hardware through to the application layer.

All of this makes the enterprise mobility space far more exciting than it has been for years; companies are coming up with avant-garde technologies, now it all depends on the enterprises and the companies’ strategies to grab the complete enterprise market share.

3 COMMENTS

  1. With BYOD and abstraction of the carrier, device layers manufacturers will find it increasing difficult to control the enterprise. It will basically foster a growth of open systems based mobility solutions that enterprises will be able to precisely tailor to their exacting needs.

  2. Hi Lavanya, nice post covering the aspects of the major players in the field of enterprise mobility.
    In today’s enterprise, the consumerization of IT has led to many interesting developments in Enterprise Mobility space.
    People today are using more than one device computer, tablet, phone, etc and in complimentary fashion. Also it is not necessary that they stick to same OS for all the devices in their arsenal.
    As device diversity becomes the standard, the focus will shift from mobile device management to mobile application management solutions to encompass much more capabilities and provide a much better experience. I have written a post on this here http://j.mp/17r069j
    Do let a budding blogger know of your opinion in this matter

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest News

How People Set Their Passwords: 123456 Is The Most Common One [STUDY]

Do you know why hackers quickly gain access to your system or online accounts? 

Will The Ban On TikTok Be Revoked?

The ban on TikTok is the talk of the town. All hell broke loose for Tiktok when the popular short-form video platform...

Global 5G Chipset Market: $22.41 Billion By 2026, Driven by 5G Smartphones

As the world has started shifting from 4G to 5G era, the global 5G chipset market has started attracting the eyeballs of...

Launch Of JioMeet Will Make Zoom To Be The 60th Chinese App To Get Banned In India?

Today as soon as the launch of JioMeet was formally announced by Mukesh Ambani, the frontman of Reliance Industries, people quickly found...

Intel Invest in Jio Platforms: A Chance For Redemption In The Smartphone Market?

If you thought Mukesh Ambani was finally going to stop the stake selling spree in Jio Platforms after RIL was recently announced...

With The Launch of JioMeet Reliance Sets Its Eyes On Video Conferencing Market!

The race to dominate the video conferencing market has just become more interesting. As we are going through the...

In-Depth: Dprime

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one...

Fantastic 4: Four Day Work Week A Flashpoint Of Innovation?

It has been an idea that has been mooted by many, perhaps also somewhat sceptically. From being a dark horse to becoming...

TikTok Is Facing The Wrath Of People Who Love It The Most

Ever since the popular social media app TikTok entered India, it has been growing very aggressively in terms of users. Within a...

More Articles Like This